FoodTruckr Heroes: Baby’s Badass Burgers

Tomorrow, we’re kicking off Unit 6 of the “How to Start a Food Truck” series with a lesson that’s all about branding—so it only makes sense to choose a FoodTruckr Hero for the week who’s killing it with an awesome brand!

We’ve written about this truck before, and with good reason—Baby’s Badass Burgers has one of the absolute best food truck brands we’ve ever seen. From their bright pink truck to the deliciously descriptive menu, these FoodTruckrs have made every aspect of their business a reflection of the Baby’s brand.

Check out three of our favorite Baby’s branding wins:

1. The Concept

We love a food truck with a great, consistent design concept, and Baby’s Badass Burgers has one of the best. From their truck to their website to their menu board, you’ll find the same pink hues, pin-up girl logos, curly-cue script font, and proudly feminine approach to bold tastes everywhere. The tone of their copy is sweet and sassy, and their philosophy on flavor is the bigger, the better. This truck exudes its brand at every turn, and it’s something that every FoodTruckr can learn from.

2. The Menu

There are a lot of delicious burger trucks rolling around the country, but few of them have dishes with names as descriptive as the “She’s Smokin!” (a burger with smoked cheddar and BBQ sauce), “The All-American Girl” (a classic cheeseburger with lettuce, tomato, pickles, and “Baby’s Special Sauce”), and “The Bombshell” (a giant burger served with a bacon grilled cheese melt on either side and layered with grilled onions). Fans had better come hungry to this truck, because there’s a bevy of beautifully bold burgers waiting!

You May Also Like...  The Mobile Pub Is Providing A Truly Unique Experience To The Food Truck Industry

3. The Burger Babes

Naturally, no profile on Baby’s Badass Burgers would be complete without a mention of the Burger Babes—the lovely young women responsible for serving up these tasty burgers and delivering A+ customer service to their fans. Though the employees of some food trucks are hired for part-time work and don’t particularly connect with their fans, the Baby’s team is an integral part of the brand experience. In fact, they’re so celebrated that you can read about each girl and learn her favorite burger on the truck’s website!

With a carefully conceptualized and fully fleshed out brand, Baby’s Badass Burgers has gained thousands of loyal fans—and earned a spot in our FoodTruckr Heroes Hall of Fame. These FoodTruckrs have learned how to deliver a unique, memorable experience to each one of their fans, and they’ve done it in a way that is fun and full of flavor. Keep up the great work, Baby’s!

image from Baby’s Badass Burgers Facebook page

Recently on FoodTruckr

FS032: Marketing Your Food Truck the Smart Way – with Brandon Lewin This episode is one every FoodTruckr should hear. Today, we're digging in deep on how to market your food truck. My guest today is Brandon Lewin, a marketer and strategist with a special place in h...
Why Food Truck Owners Should Embrace The Pumpkin Spice Flavor We know what you're thinking... It's not even officially fall yet, so why should we embrace the pumpkin spice flavor right now? You might also be thinking that the pumpkin spice flavor doesn't rela...
5 FoodTruckr Articles That Will Help You With Your Goals In The New Year Are you ready to give your goals everything you've got in the New Year, FoodTruckrs? If so, please continue. While we know achieving goals isn't as easy as simply making them and coming up with a p...
2 Simple Ways Food Truck Entrepreneurs Can Get Their Customers Excited For Spring Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 New Strategies Food Truck Owners Can Try This Summer Summer is around the corner which should be music to food truck owners' ears. While, yes, summer is known as the busy season in this industry and you're likely going to be busier than you can handl...
How to Start a Food Truck 19: Organize Your Licenses and Permits Can you believe summer is almost here? Food truck season is officially upon us, the warm weather is here to stay, and today’s lesson marks the end of Unit 5 on making your business official in the “Ho...
3 Articles That Food Truck Entrepreneurs Need To Take To Heart All Summer Long Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Questions Food Truck Owners Must Answer When It Comes To Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Condiments That Foodies Can’t Get Enough Of Can you imagine a hot dog or hamburger without condiments? While both foods would still taste amazing, and would likely still be dished out at food trucks far and wide, condiments give these two class...
FoodTruckr Heroes: Cultured Caveman Some food trucks get our attention by offering the most scrumptious, creative new recipes we’ve ever heard of.  Others stand out by offering the best possible versions of classic dishes that we all kn...
A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The 12 Days of FoodTruckr: 3 Cool Promotions On the third day of Christmas, FoodTruckr’s giving you… Three Cool Promotions! In the spirit of giving, today’s FoodTruckr post is here to help you give back to your own fans. All year long, your cu...
Why It’s Okay If Entrepreneurs Fail In The Food Truck Industry The word "fail" gets a bad rap. After all, we don't associate some of the most successful people in the world with failure, we associate them with success. However, every successful person comes fa...
Dealing With Difficult Clients As A Food Truck Owner While a large amount of business for food truck owners likely comes from customers, many mobile kitchen owners also deal with clients. What do we mean by clients? People you talk to for catering...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter