Food Truck Business: The Hiring Pitfalls That Leave You Broke

Hiring

Truckers from around the country come to me every day venting frustrations about being unable to hire qualified employees or maintain a reliable team. These problems often lead to BIG issues with the business, leaving food truck owners broke in more ways than one — financially, mentally and physically. Because a highly profitable food truck business cannot thrive with a one-man operation. It needs a unified team to provide top-notch food, service and experience for those served.

Happy employees equals happy customers, which equals a happy bank account!

It’s no easy feat to do this — to keep a team motivated, loyal and productive. Managing people is, in my opinion, the most challenging task in running a business. But it can also be the most rewarding.

READ: National Food Holidays To Watch Out For In June

HiringBut I have one HUGE pet peeve to call out, and that’s when truckers say it’s the market. That there’s “no qualified workers” to hire and “when you find a decent few, they still don’t show up.” BULL.

As the great Tony Robbins would say, “If there is a chokehold in your business, it’s either a mindset or a skill-set problem.”

The market is never the problem. I’ve proven this in every single business I’ve built and with every food truck and restaurant I’ve consulted on. The true problem is either a lack of systemization and training (skill set), or with leadership (mindset). Seriously, if I was able to hire and retain extremely loyal and highly productive crews that made crap pay for extremely physically demanding work, as a 23-year-old female in my previous asphalt business, you damn sure can hire reliable and productive staff for your food truck business. #SorryNotSorry

You May Also Like...  Characteristics Of Successful Entrepreneurs That Food Truck Owners Should Adopt

The ROOT Of The problem? A Lack Of Compassion.

As a business owner, the LEADER of your pack, you’ve got to hold compassion for your crew! Most blue-collar workers have little education, many growing up in poverty or worse. They just don’t know what they don’t know. You can’t expect them to do a job the exact way you want them to unless you give them the tools, steps and consistent empowerment to do so. And at the end of the day, you also have to realize that if they were as smart, driven and capable as you, to be a “mini” you, then they wouldn’t be working FOR YOU! They’d be off running their own business!

So you’ve got to hold compassion when it comes to hiring, training and leading your crew. Remember that they don’t know what they don’t know. You’ve got to lead by example. To give your crew the tools, resources and consistent guidance to perform well. You’ve got to respect them with boundaries and loyalty, just as you wish to be respected by. To show up to them how you want them to show up in your business!

There’s so much that goes into hiring rock stars for your food truck and keeping them motivated to notHiring just perform well, but to stick around, especially during the tough times. It’s one of the areas I focus heavily on with my clients who are growing multiple six-figure food truck fleets, and beyond. If you want more resources and tutorials on this, sign up here.

You May Also Like...  Writing Copy For Your Food Truck’s Email Marketing

Where can you start plugging the holes that are holding you back from getting the most out of your food truck team?

RELATED: Must-Have Food Truck Revenue Sources

Check Out The Five Common Pitfalls With Hiring And Training

  1. No tested training process. You’ve got to have a system that’s tried and true, with the kinks worked out yourself.
  2. Failure to streamline this ^^system including all aspects of your hiring, on-boarding and training. Without this, you’ll just be a babysitter, making you wonder why you hired folks to begin with.
  3. A training system that only focuses on the tasks, and not the motivation to perform. You’ve got to have strategies in place that empower and motivate employees to take initiative, to go above and beyond rather than just being a paper fetcher when told.
  4. Not building checks and balances that keep your leadership close to the front lines. The majority of businesses miss their execution of strategies by more than 60 percent because of this.
  5. Failure to create a retention system that keeps your team happy, fulfilled and inspired to rock you and your customers’ socks off. Remember: Happy employees equals happy customers, which equals a happy bank account!

Above all else, the foundation for a powerful and united team stems from leadership. Cast a vision that inspires your team to show up their best each and every day. Lead by example, holding boundaries and compassion. THIS is how you’ll build the food truck empire of your dreams!

Want help optimizing strategies like this and done-for-you food truck systems for all things revenue, marketing, team development and operations? Fill out an application to chat with Ali Walter, The Food Truck Whisperer, HERE.

Recently on FoodTruckr

Invaluable Advice When It Comes To Your Food Truck Employees How's your dream team looking, FoodTruckrs? If you want to climb to the top of success mountain, then you need to create your dream team. Yes, that includes your employees (in fact, it especially i...
How to Run a Food Truck 13: Stay Motivated Through the Winter Today’s lesson marks an important moment in “How to Run a Food Truck”—not only are we wrapping up Unit 3, but we’ve also officially reached the halfway point of the entire series! You guys have been d...
How Food Truck Owners Can Get Messenger Bot Subscribers While we aren't saying every food truck owner will achieve marketing success by incorporating Facebook Messenger marketing tactics (because every business is different), we do believe it can help if d...
Portland Food Trucks That Foodies Need To Try Immediately Just like so many other places, Portland has its fair share of food trucks, and if you consider yourself a food lover, then we have three food trucks that you need to try immediately. While there a...
FoodTruckr Heroes: King of Pops Our latest FoodTruckr Hero just celebrated their fourth birthday.  During those four years, they’ve won over the hearts of nearly 20,000 Twitter followers and more than 25,000 Facebook fans with a con...
What Are You Willing To Give Up To Make Your Food Truck Dreams Come True? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: A Look Back At Jan. 25, 2017 At FoodTruckr While there wasn't necessarily an article written on Jan. 25, 2017 here at FoodTruckr, an article was published on Jan. 24, 2017 ... and another on Jan. 26, 2017. So, in the spirit of it being Thro...
3 FoodTruckr Articles That Will Help Your Business In 2018 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Truth About Overnight Success In The Food Truck Industry There are an overwhelming amount of people entering the food truck industry these days, and for the most part, we think that is awesome ... as long as every food truck owner knows what they are gettin...
How To Gain Back Your Focus At Your Food Truck Are you starting to take a hit in the focus department at your food truck? It's okay if you are, because it happens to everyone ... in any profession. The key is realizing you are losing focus, and...
3 Ways To Raise Money For A Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Why A Food Truck Is A No-Brainer For Catering An Event If you are looking for the perfect catering service for an event -- whether it be a party, wedding, family reunion, parade, festival or you name it -- then you should look no further than a food truck...
Flashback Friday: A Look Back At Tips For Food Truck Entrepreneurship Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truck Weddings Are Becoming More And More Popular Nowadays — And For Good Reason Have you ever imagined having your wedding catered by a food truck? Heck, maybe that is some people's dream. Dream or not, more and more couples are getting their weddings catered by mobile catering t...
Delicious Foods Everyone Should Be Enjoying This Fall Fall is coming. This means a few things. For one, the leaves are going to start changing colors (and falling), the temperatures are going to drop, the nights will become longer, the days shorter, foot...

About the Author

Avatar

Ali Walter
"The Food Truck Whisperer"
Founder of the Food Truck Profit Formula

Ali proved her gift for business mastery at a young age, receiving national awards as a teen to growing 6 and 7 figure businesses in her twenties. Her recent launch of the #RenegadeMovement is grounded in her passion for annihilating limiting circumstances so high-risk, low-margin businesses in the food and beverage industry can grow companies that allow a life by design.

Dubbed "The Food Truck Whisperer", Ali helps her clients break free of being overworked, underpaid and totally consumed by giving them systems to have highly profitable businesses and full control, so they can have the freedom to focus on their craft and the time to LIVE life!

Learn More at www.AliAnn.com

Love it? Share it: Share on Facebook Share on Twitter