Food Truck Business: The Hiring Pitfalls That Leave You Broke

Hiring

Truckers from around the country come to me every day venting frustrations about being unable to hire qualified employees or maintain a reliable team. These problems often lead to BIG issues with the business, leaving food truck owners broke in more ways than one — financially, mentally and physically. Because a highly profitable food truck business cannot thrive with a one-man operation. It needs a unified team to provide top-notch food, service and experience for those served.

Happy employees equals happy customers, which equals a happy bank account!

It’s no easy feat to do this — to keep a team motivated, loyal and productive. Managing people is, in my opinion, the most challenging task in running a business. But it can also be the most rewarding.

READ: National Food Holidays To Watch Out For In June

HiringBut I have one HUGE pet peeve to call out, and that’s when truckers say it’s the market. That there’s “no qualified workers” to hire and “when you find a decent few, they still don’t show up.” BULL.

As the great Tony Robbins would say, “If there is a chokehold in your business, it’s either a mindset or a skill-set problem.”

The market is never the problem. I’ve proven this in every single business I’ve built and with every food truck and restaurant I’ve consulted on. The true problem is either a lack of systemization and training (skill set), or with leadership (mindset). Seriously, if I was able to hire and retain extremely loyal and highly productive crews that made crap pay for extremely physically demanding work, as a 23-year-old female in my previous asphalt business, you damn sure can hire reliable and productive staff for your food truck business. #SorryNotSorry

You May Also Like...  3 Ways To Incorporate A Side Hustle In The Food Truck Industry

The ROOT Of The problem? A Lack Of Compassion.

As a business owner, the LEADER of your pack, you’ve got to hold compassion for your crew! Most blue-collar workers have little education, many growing up in poverty or worse. They just don’t know what they don’t know. You can’t expect them to do a job the exact way you want them to unless you give them the tools, steps and consistent empowerment to do so. And at the end of the day, you also have to realize that if they were as smart, driven and capable as you, to be a “mini” you, then they wouldn’t be working FOR YOU! They’d be off running their own business!

So you’ve got to hold compassion when it comes to hiring, training and leading your crew. Remember that they don’t know what they don’t know. You’ve got to lead by example. To give your crew the tools, resources and consistent guidance to perform well. You’ve got to respect them with boundaries and loyalty, just as you wish to be respected by. To show up to them how you want them to show up in your business!

There’s so much that goes into hiring rock stars for your food truck and keeping them motivated to notHiring just perform well, but to stick around, especially during the tough times. It’s one of the areas I focus heavily on with my clients who are growing multiple six-figure food truck fleets, and beyond. If you want more resources and tutorials on this, sign up here.

You May Also Like...  Throwback Thursday: A Look Back At When The Food Truck Growth Kit Arrived

Where can you start plugging the holes that are holding you back from getting the most out of your food truck team?

RELATED: Must-Have Food Truck Revenue Sources

Check Out The Five Common Pitfalls With Hiring And Training

  1. No tested training process. You’ve got to have a system that’s tried and true, with the kinks worked out yourself.
  2. Failure to streamline this ^^system including all aspects of your hiring, on-boarding and training. Without this, you’ll just be a babysitter, making you wonder why you hired folks to begin with.
  3. A training system that only focuses on the tasks, and not the motivation to perform. You’ve got to have strategies in place that empower and motivate employees to take initiative, to go above and beyond rather than just being a paper fetcher when told.
  4. Not building checks and balances that keep your leadership close to the front lines. The majority of businesses miss their execution of strategies by more than 60 percent because of this.
  5. Failure to create a retention system that keeps your team happy, fulfilled and inspired to rock you and your customers’ socks off. Remember: Happy employees equals happy customers, which equals a happy bank account!

Above all else, the foundation for a powerful and united team stems from leadership. Cast a vision that inspires your team to show up their best each and every day. Lead by example, holding boundaries and compassion. THIS is how you’ll build the food truck empire of your dreams!

Want help optimizing strategies like this and done-for-you food truck systems for all things revenue, marketing, team development and operations? Fill out an application to chat with Ali Walter, The Food Truck Whisperer, HERE.

Recently on FoodTruckr

FS031: The Community You Build Through Food – with Shiel Worcester of Jam Bakery Correction from the Editor: During the interview, Pat mistakenly said that Shiel Worcester is from Richmond, Virginia, and that her website is jam-bakery.com. Shiel is actually from Richmond, Vermont,...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
Tips During The Holiday Season In The Food Truck Industry The holiday season is among us, food truck owners. What exactly does this mean? Well, it could mean a boom in business for your mobile kitchen. After all, there are more people going outside. In ot...
FS005- Customer Service Tips and Marketing Insights from the FoodTruckr Team This episode of FoodTruckr School is a bit different—Pat’s not here, so the team at FoodTruckr HQ took over! Matt Gartland, Nicole Farley, Jonathan Wondrusch, and Mindy Holahan held a roundtable discu...
Top 15 Most-Viewed FoodTruckr Articles Of 2018 So Far If you can believe it, it's already going to be April 2018 in a few days. Just like previous years, this one is flying by. With that in mind, we are about to visit the top 15 most-viewed FoodTru...
3 Things That Are Going To Get You Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: A Look Back At Every Food Truck Article From September 2016 As of result of it not only being Flashback Friday but September as well, we decided to go all the way back to last September (yes, the entire month) for this week's edition of Flashback Friday. Th...
FS007- Jessica and Liza from Bowled and Beautiful Talk Getting Started and Work Life Balance as Food... In this episode of FoodTruckr School, we're very excited to welcome Jessica and Liza from Bowled and Beautiful, a food truck you may recognize from Season 4 of The Great Food Truck Race! Jessic...
FoodTruckr Heroes: Food Trucks for Freedom In honor of Memorial Day, we’re excited to announce a very special FoodTruckr Hero: Food Trucks for Freedom, a non-profit organization committed to helping veterans reintegrate into civilian life afte...
Condiments That Foodies Can’t Get Enough Of Can you imagine a hot dog or hamburger without condiments? While both foods would still taste amazing, and would likely still be dished out at food trucks far and wide, condiments give these two class...
How You Can Become A More Successful Food Truck Business Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Run a Food Truck 05: Deliver Excellent Customer Service Today on FoodTruckr, we’re super excited to dive right back in to our “How to Run a Food Truck" series! If you’ve been following along, you’ve already spent several weeks out on the streets and master...
Street Food Rules And Regulations Food Truckers Should Know About Editor’s Note: Today we’re excited to present a post from Ronald Mccarthy. Food trucks seem to be on the rise all over the country as people go down the path of being self-employed and working re...
#FoodTruckFan: Getting Unstuck & Finding Your Next Big Idea Running a food truck is an inherently creative endeavor, from the crafting of the recipes, to creating a visual brand for the truck, and especially to conjuring money for truck repairs out of thin air...

About the Author

Ali Walter
"The Food Truck Whisperer"
Founder of the Food Truck Profit Formula

Ali proved her gift for business mastery at a young age, receiving national awards as a teen to growing 6 and 7 figure businesses in her twenties. Her recent launch of the #RenegadeMovement is grounded in her passion for annihilating limiting circumstances so high-risk, low-margin businesses in the food and beverage industry can grow companies that allow a life by design.

Dubbed "The Food Truck Whisperer", Ali helps her clients break free of being overworked, underpaid and totally consumed by giving them systems to have highly profitable businesses and full control, so they can have the freedom to focus on their craft and the time to LIVE life!

Learn More at www.AliAnn.com

Love it? Share it: Share on Facebook Share on Twitter