7-Step Plan For How To Start A Mobile Food Truck Business

Food Truck

Editor’s Note: Today we’re excited to present a guest post from Lisa Griffin. Lisa is a blogger and freelance writer for Edubirdie. Her lifestyle credo is “Your behavior is the sum total of your action and reaction to issues and people around you.”

Just imagine that you can earn money by going where the people go and making them happy. By what? By food, of course! Fairs, outdoor parties and celebrations, and just busy spots in general tend to be accompanied by mobile food carts. As opposed to buying a restaurant, it is cheaper and more convenient.

The idea of starting a mobile food business attained its popularity among entrepreneurs, as it is cheaper than opening a restaurant. Why do people love food trucks? They create a special atmosphere and sell delicious food/drinks at affordable prices. Swarms of people who want to try something delicious on the go are your potential customers, as well as lovers of taking photos of unusual things.

Starting a food truck? Check out the following steps of your future business plan. Before expanding your own culinary ideas and creating a community, it is better to use the previous experience. Here are the basic SEVEN steps needed to launch a winning food truck business!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

1st Step: Buy A Food Truck

Have you already thought about the vision of your brand and the menu? The truck is the base of operations and foundations for your ideas! There are several situations: you may have your own truck (generally unequipped), or you may have to buy a food truck. Let’s start with the beginning!

You May Also Like...  Business Bites: Nifty Napkins, WiFi on the Go, and IFTTT Recipes

In the first case, you only need to prepare all the necessary documents. Every city has its special requirements. Contact your local government to get the information considering policies, truck permissions and parking restrictions, let alone the availability of a driver license and health department certificate.

There is a wide range for starting up a food truck. If you want to save your money, the best way is to buy a used vehicle. However, there is a 100 percent chance the previous owner equipped and customized the outside dining establishment. Make it over according to your specific idea by finding the unpainted truck. Is it expensive? Actually, there are a lot of websites where you can purchase your first food truck. The price can start at $15,000.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

2nd Step: Make Customization

If you want to sell food that customers can’t buy from another truck, you should emphasize your uniqueness by design. If your food truck has a pretty unusual design, people will appreciate sharing the pictures of it on social media and it will be a nice additional promo for your brand.

By what means can you do this?

  • Buy vinyl food truck wraps.
  • Paint your food truck.

Vehicle wraps are considered to be highly effective. According to some studies, wraps are the most eye-catching forms of advertising, but they are actually more expensive than painting.

3rd Step: Develop A Menu

The winning menu should be a combination of unique dishes and old favorites, but it shouldn’t be a huge list of items. Your menu dishes should be easy and fast to prepare. Fit the season by offering specials. If you are afraid to fail, hire a chief or another expert to help you with menu creation.

You May Also Like...  How to Run a Food Truck 23: Write the Recipe for Future Success

 

4th Step: Use Social Media

Even if you haven’t organized everything completely, you may intrigue your potential customers by sharing pictures of the creation process and general ideas of your future project. You shouldn’t be an expert in social media marketing and sacrifice most of your time on maintaining accounts. Present the main advantages of your food truck on free Facebook and Twitter accounts by interacting with your fans, friends and followers. For instance, post short videos about your special of the day, use “#” and report your location to promote.

5th Step: Calculate Additional Expenses

You should remember that purchasing a vehicle is not the last important investment. $25,000 is recognized as an average sum of money for starting a food truck.

Calculate how much you spend on:

  • Fuel
  • Workers’ Salaries
  • Design
  • Products
  • Cooking appliances, etc.

All additional and regular expenses have to be included in your financial plan. By the way, plan the budget in such a way that you are ready for unexpected situations.

6th Step: Find Location And Parking

As a food truck is a mobile food cart, you should always be where the people are. For instance, selling near educational establishments is a great idea, as students seek for dining options around the clock. Consider your customer, meet the demand and earn money! As this type of vehicle is large, you may have difficulties with parking. Will it be safe to leave your truck overnight? The place of your parking should be safe and legal.

7th Step: Improve Step By Step

It is okay that not everything will be perfect from the very beginning! Work on the development of your brand, expand your idea, create a community of fans and collaborate with local restaurants and shops. The more unique your idea is, the more people will become your regular clients. In order to make your food truck a household name, you should prove your quality by means of point-by-point improving process.

You May Also Like...  Everything FoodTruckr Has Ever Published Relating To Social Media

Good Luck!

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The Best FoodTruckr Advice For Mobile Kitchen Owners From Last September Reflection and the act of looking back can help us gain some perspective on our current lives, and it can also help us devise new strategies along the way. Going along with that thinking, we wanted...
Top 10 FoodTruckr Articles Of 2017: September Edition With fall almost here and winter right behind it, now more than ever, FoodTruckrs need to make a push toward yearly goals. And we plan on helping you do exactly that via an overwhelming amount of a...
How To Crush A Catering Gig For Your Food Truck Business Food truck owners, are you looking for another way to make more money at your mobile kitchen business? In other words, are you looking for another stream of income? Have you ever thought about doing s...
#FoodTruckFan: Guilty Pleasures What's your guilty pleasure? Mine's a grilled cheese sandwich: bread grilled until it's dark and crunchy, cheese that's impossibly melty, a bit of melted butter on my fingers. As a child, the grill...
3 Things You Need To Become Addicted To In The Food Truck Industry To Ensure Success While there is no secret formula to success, there are certainly things people can do to increase their chances of succeeding, and we will be unleashing some of those things -- better yet, ingredients...
Facebook vs Twitter: Which Platform Do Food Trucks Use Most? Stress much about social media? You’re not alone. The platform choices are endless. And deciding what to post and when is enough to drive anyone batty. Food truck owners have a harder go than the aver...
Why Every Mobile Kitchen Owner Needs The Food Truck Business Growth Kit You are a food truck owner, and as a food truck owner, you know how tough it is to survive and thrive in this industry. You know you can't take your foot off the gas pedal, you know you have to put in...
10 Entrepreneurial Quotes That Will Inspire Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
15 FoodTruckr Articles That Will Help You Grow Your Mobile Kitchen Business In 2018 FoodTruckr is your one-stop shop for all things relating to food trucks (and the mobile kitchen industry in general). So for the purposes of this article, we wanted to give food truck owners as muc...
Reasons To Love Food Trucks Why do people love food trucks so much? That's a question we've been pondering lately. We know why we love food trucks, but why do people who venture to food trucks love them so much? Believe it...
A Look Back At FoodTruckr Last Fall Fall will be here before we know it. As a result, we wanted to provide as much helpful information as possible from last fall, and that information can be found in the form of 10 fall articles from 20...
Barroluco Argentine Comfort Food Is Bringing Delicious Argentine Dishes To The Food Truck Industry The food truck industry is an amazing industry for so many different reasons. If you are a food lover, then this industry is second-to-none thanks to the great meals that are served up on a daily basi...
How to Run a Food Truck 19: Promote Your Truck Through Yelp After you learned how to be a better business owner in our last unit with lessons on topics like tracking your food truck’s metrics, preparing for health inspections, and being consistent, we bet you’...
If You Are New To The Food Truck Industry, Then This Advice Will Do You Wonders Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS018- How to Start a Food Truck Book (Foreword and Introduction) Over the last few months, the team here at FoodTruckr.com has been working overtime getting things ready for something very special: the launch of our brand new book, How to Start a Food Truck: Th...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter