7-Step Plan For How To Start A Mobile Food Truck Business

Food Truck

Editor’s Note: Today we’re excited to present a guest post from Lisa Griffin. Lisa is a blogger and freelance writer for Edubirdie. Her lifestyle credo is “Your behavior is the sum total of your action and reaction to issues and people around you.”

Just imagine that you can earn money by going where the people go and making them happy. By what? By food, of course! Fairs, outdoor parties and celebrations, and just busy spots in general tend to be accompanied by mobile food carts. As opposed to buying a restaurant, it is cheaper and more convenient.

The idea of starting a mobile food business attained its popularity among entrepreneurs, as it is cheaper than opening a restaurant. Why do people love food trucks? They create a special atmosphere and sell delicious food/drinks at affordable prices. Swarms of people who want to try something delicious on the go are your potential customers, as well as lovers of taking photos of unusual things.

Starting a food truck? Check out the following steps of your future business plan. Before expanding your own culinary ideas and creating a community, it is better to use the previous experience. Here are the basic SEVEN steps needed to launch a winning food truck business!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

1st Step: Buy A Food Truck

Have you already thought about the vision of your brand and the menu? The truck is the base of operations and foundations for your ideas! There are several situations: you may have your own truck (generally unequipped), or you may have to buy a food truck. Let’s start with the beginning!

You May Also Like...  Take Your Food Truck Business To New Heights In 2018 With These 5 Articles

In the first case, you only need to prepare all the necessary documents. Every city has its special requirements. Contact your local government to get the information considering policies, truck permissions and parking restrictions, let alone the availability of a driver license and health department certificate.

There is a wide range for starting up a food truck. If you want to save your money, the best way is to buy a used vehicle. However, there is a 100 percent chance the previous owner equipped and customized the outside dining establishment. Make it over according to your specific idea by finding the unpainted truck. Is it expensive? Actually, there are a lot of websites where you can purchase your first food truck. The price can start at $15,000.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

2nd Step: Make Customization

If you want to sell food that customers can’t buy from another truck, you should emphasize your uniqueness by design. If your food truck has a pretty unusual design, people will appreciate sharing the pictures of it on social media and it will be a nice additional promo for your brand.

By what means can you do this?

  • Buy vinyl food truck wraps.
  • Paint your food truck.

Vehicle wraps are considered to be highly effective. According to some studies, wraps are the most eye-catching forms of advertising, but they are actually more expensive than painting.

3rd Step: Develop A Menu

The winning menu should be a combination of unique dishes and old favorites, but it shouldn’t be a huge list of items. Your menu dishes should be easy and fast to prepare. Fit the season by offering specials. If you are afraid to fail, hire a chief or another expert to help you with menu creation.

You May Also Like...  The Top 3 Reasons Why Prospective Chefs Should Join The Food Truck Industry

 

4th Step: Use Social Media

Even if you haven’t organized everything completely, you may intrigue your potential customers by sharing pictures of the creation process and general ideas of your future project. You shouldn’t be an expert in social media marketing and sacrifice most of your time on maintaining accounts. Present the main advantages of your food truck on free Facebook and Twitter accounts by interacting with your fans, friends and followers. For instance, post short videos about your special of the day, use “#” and report your location to promote.

5th Step: Calculate Additional Expenses

You should remember that purchasing a vehicle is not the last important investment. $25,000 is recognized as an average sum of money for starting a food truck.

Calculate how much you spend on:

  • Fuel
  • Workers’ Salaries
  • Design
  • Products
  • Cooking appliances, etc.

All additional and regular expenses have to be included in your financial plan. By the way, plan the budget in such a way that you are ready for unexpected situations.

6th Step: Find Location And Parking

As a food truck is a mobile food cart, you should always be where the people are. For instance, selling near educational establishments is a great idea, as students seek for dining options around the clock. Consider your customer, meet the demand and earn money! As this type of vehicle is large, you may have difficulties with parking. Will it be safe to leave your truck overnight? The place of your parking should be safe and legal.

7th Step: Improve Step By Step

It is okay that not everything will be perfect from the very beginning! Work on the development of your brand, expand your idea, create a community of fans and collaborate with local restaurants and shops. The more unique your idea is, the more people will become your regular clients. In order to make your food truck a household name, you should prove your quality by means of point-by-point improving process.

You May Also Like...  15 FoodTruckr Articles That Will Help You Grow Your Mobile Kitchen Business In 2018

Good Luck!

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The Great Food Truck Race: How It Works and What You Can Learn Eight food truck teams. Seven weeks to compete. One shot at $50,000 and a brand new truck. That's the premise behind the Food Network's popular reality show, The Great Food Truck Race. If you’re no...
Great Practices Your Food Truck Should Incorporate During The Slow Season With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern ...
Throwback Thursday: Winterizing Your Food Truck Fall is here, which means winter is right around the corner. That might be music to your ears because it means the offseason is on the horizon, and after working double-digit hours basically every ...
Some Of The Most Common And Unusual Food Truck Insurance Claims From Insure My Food Truck Every food truck needs insurance. There are obvious reasons why insurance is necessary, such as auto accidents, fires and food-related illness, but you might be surprised at what some of the most c...
How To Find The Perfect Location For Your Food Truck One of the most important parts when it comes to starting up a food truck business is figuring out where you are going to park your food truck. For some people, this might be an easy decision. For oth...
3 Great Fall Practices For Food Truck Owners Summer came and went and now fall is here. Before we know it, winter will be here, and then spring and summer again. In hopes of taking full advantage of the current season, which is, of course, fa...
How to Run a Food Truck 14: Keep Up with Industry Trends FoodTruckrs, those of you who have been following along with the “How to Run a Food Truck” series have done some amazing work over the past several months. You’ve done everything from getting your foo...
How to Run a Food Truck 08: Show Customers How Much You Care FoodTruckrs, can you believe it? The second unit of our “How to Run a Food Truck” series is coming to a close today! All month long, we’ve been showing you how to satisfy customers with great food, fa...
Throwback Thursday: Creating A Mobile App For Your Food Truck Another week, if you can believe it, of Throwback Thursday is among us. For this week's edition, we wanted to talk about mobile apps, so we're going all the way back to Dec. 3, 2014, a day in which...
15 Articles That Will Help Food Truck Owners Make A Big Push Toward Their Goals Life is tough and things happen. These things get in the way of our goals, no matter what industry we are trying to conquer. The food truck industry is certainly no different. In the spirit of t...
Monday Motivation: Inspiring Quotes For Food Truck Owners No matter what industry a person is trying to conquer, a little motivation can go a long way. As a result of it being Monday, we decided to do a #MondayMotivation piece that revolves around inspiri...
Three Keys to Building Food Truck Super-Fans Close your eyes and picture your favorite regular customer. You know the Suit—extra hot sauce, hold the cheese—who always gives you a smile and a healthy tip. Or that chatty college girl who seems to ...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
#FoodTruckFan: Resolutions Are you the kind of person who sets resolutions each year? I am, from something as simple as choosing a guiding phrase for the year (2009: "Listen more, talk less") or as elaborate as building a tw...
Throwback Thursday: Things We’re Grateful For This Thanksgiving First off, happy Thanksgiving, FoodTruckrs! We hope you have an awesome day, one that is filled with cherished moments with friends and family members. There is so much to be thankful for in the...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter