Tips For A Successful Grand Opening At Your Food Truck Business

Grand Opening

First impressions are everything, and that saying especially rings true in the food truck industry. How can you have a good first impression in the food truck industry, one might be wondering? Easy. By having a successful grand opening.

Now, you don’t need to spend thousands and thousands of dollars on your food truck grand opening, especially if that is not in the budget, but it’s important to make your grand opening a special occasion — because it is. After all, this special event is not only the start of your mobile kitchen business, but a successful grand opening could lead to you gaining and retaining a massive amount of customers right off the bat.

If you are looking to start your business off on a beautiful note by incorporating an epic grand opening, then you came to the right place.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Tips For A Successful Grand Opening At Your Food Truck Business

  • Make your grand opening known — over and over again — on social media. Social media networks like Facebook are the perfect platforms to reach your target audience. So, first things first, you need a social media network (or two), and a great strategy to go along with it. In terms of your grand opening, food truck owners need to make sure they are promoting it on social media. Create the hype. Persuade people to come to this big event. Show off your truck and your delicious food.
  • This is your grand opening, meaning you are likely new to this whole being a food truck owner thing. Make things easy on yourself. You can achieve that feat by having a simple menu.
  • You also need to make sure you hire enough employees to help you out. You know, even if it is just for this day. Side note: Family members aren’t a bad avenue either, and could save you money.Grand Opening
  • Prepare for everything. Your grand opening is not going to go completely according to plan. Unexpected disasters (even if they are small ones) are going to happen. Be ready for them, and don’t panic.
  • Stay within your means. Whether you have an extravagant grand opening or a soft one, you have to stay within your budget. Your grand opening should benefit your business and get it started on the right note, not be a serious setback in the money department.
  • Pick the perfect date. If having your grand opening on a Monday is the perfect date for your food truck business, then so be it. More likely than not, your perfect date will fall on a weekend, a time when people tend to have work off. Nonetheless, pick the date and then make it known.
  • If possible, do your grand opening in the summer. After all, and this shouldn’t come as a surprise, summer is a time when business is typically booming in the food truck industry.
  • Don’t be afraid to invite the media, whether it is literally the local news or a local blogger. Creating some buzz is never a bad thing, and said buzz could lead to your truck gaining more customers and brand awareness.
  • Interact with your customers. Introduce yourself. You might be new to the industry, but that doesn’t mean you have to be quiet. Make some noise! Now more than ever, customer service is essential.
  • Take notes and learn from your mistakes and successes. See what works and what doesn’t work at your grand opening. If a certain food item falls flat on its face (people don’t like it or don’t order it), then you might want to think about eliminating it altogether. With that said, if your grand opening is only one day, then that might not be a big enough sample size to make that executive decision. Nonetheless, learn from your grand opening and then adapt.
  • Make your grand opening more than one day.
  • Don’t be afraid to give things away for free. People love free food, and free food tends to attract people.
  • Pump up your team. Okay, so everyone should be pumped up to begin with, because this is the official start of your food truck journey, but giving a motivational speech, telling your employees how thankful you are, going over the entire plan or anything along those lines can go a long way.
  • Invite friends, family and everyone you know. These folks might be a good majority of your customers until other people start finding out about your lunch truck.
  • Post lots and lots of pictures on social media. Pictures of your food will surely lure in customers.
  • Have fun. Your grand opening marks the day that your dream officially becomes a reality, and you should enjoy the entire process.
You May Also Like...  Wagner's Pizza Bus Serves Up Amazing Pizzas In Fairbanks, Alaska Year-Round

Grand Opening

The key to a successful grand opening is staying within your means, promoting it like crazy and making sure you are 100 percent prepared for it. If you have done all of that, then you should be set. In the grand scheme of things, your grand opening is just a small dish of what is to come at your food truck business. It is you cooking food, serving food and making people happy in the process.

You are going to rock your grand opening! Just make sure to take it all in and have fun. After all, a grand opening is literally a celebration for the opening of your business.

RELATED: FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Department. If you need advice in the customer service department, then let this article be your guide.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Inspiring Quotes For Food Truck Owners Everyone looks for inspiration. Whether it is daily, once a month or longer than that, we all need motivation, and we look to others for said motivation. That is why inspiring quotes are so important,...
How to Start a Food Truck 02: Decide What You’ll Sell Last week on “How to Start a Food Truck,” we explored the business model differences between food trucks and brick and mortar restaurants to help you decide which one best fits your vision for life an...
The Ins And Outs Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
The Soul Food Stop Is ‘A Food Truck On Steroids’ Everyone has a story to tell. Everyone has traveled along on their own eventful journey. Mobile kitchen owners in the food truck industry certainly have their own stories to tell, and the Soul Food St...
Growing Your Catering Business: How to Meet More Event Professionals How to meet more event professionals (a.k.a. why associations are your friend) In our last post, we discussed a variety of event professionals and how to work with them to make your food truck’s cate...
Common Characteristics Of Successful Food Truck Owners Many people have entered the food truck industry, and many people have failed. On the flip side, many prepared food truck owners have entered this industry and have found a great amount of success in ...
5 FoodTruckr Articles That Are Perfect For Culinary Entrepreneurs The food truck industry is attracting entrepreneurs and business owners alike for the simple fact that this industry provides a solid business opportunity, one that is cheaper than opening up a sit-do...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
Why It’s Okay If Entrepreneurs Fail In The Food Truck Industry The word "fail" gets a bad rap. After all, we don't associate some of the most successful people in the world with failure, we associate them with success. However, every successful person comes fa...
How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr Heroes: East Side King We’ve been talking lately in the “How to Start a Food Truck” series about how to buy an affordable food truck with all the right equipment for your business. After all, the inside of your truck is inc...
FS029: Food Carting in Style with Nathan Beck from Natedogs I'm very excited to introduce Nathan Beck, founder of Natedogs. Nathan's here to talk about something we haven't covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, r...
How to Run a Food Truck 22A: Market Like an Advanced FoodTruckr FoodTruckrs, can you believe it? Today’s lesson marks the end of Unit 5 of “How to Run a Food Truck"—and with just one more unit to go, that means we’re almost finished with the entire series! You guy...
The Mobile Pub Is Providing A Truly Unique Experience To The Food Truck Industry The food truck industry is filled with amazing concepts. From hamburgers to lobster tacos, this industry really does have it all. Every now and then, we see a new concept that just blows us away. A...
How To Crush A Catering Gig For Your Food Truck Business Food truck owners, are you looking for another way to make more money at your mobile kitchen business? In other words, are you looking for another stream of income? Have you ever thought about doing s...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter