Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

Customer Service

Growing a food truck business is a real possibility for food truck owners just like you … especially if you take the three strategies that follow into account.

Above all else, as long as you are cooking great food, crushing the social media game and making quality customer service a top priority, then you should have a thriving business on your hands. Of course, sometimes that isn’t enough, because ingredients like competition, location and things of that nature also come into play when it comes to a thriving business.

Nonetheless, if you are looking to grow your food truck business, then you need to make the strategies below yours!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

3. Have A Strong Catering Game (Especially During The Offseason): If you want to grow your business, then the cash, of course, needs to come flying in. After all, you are going to need money to keep your current business going strong, and you are going to need money for the actual expansion, which will likely include costs like the food truck (if your expansion involves adding another food truck, that is), paying salaries, etc.Expansion

Nonetheless, catering is a great way to not only make more money in the food truck industry but it is one of the best ways to network (spoiler: you never know who you are going to meet at a catering gig).

You May Also Like...  7-Step Plan For How To Start A Mobile Food Truck Business

Plus, if you live in a place in which cold weather tends to take over during the winter, meaning your truck operates on limited hours, then catering makes it possible for you to continue making consistent money.

The weather might change … but everyone still needs to eat. Not only that, but food trucks are becoming more popular when it comes to catering events.

In summary, catering can help you grow because it will lead to more money, which is essential for expansion, and catering gigs provide great networking opportunities.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2. Get Your Dream Team In Place: If you plan on expanding your business, then you are likely going to need more employees, which is why you need to have a dream team in place. Your dream team will consist of an expert in every area (for example, social media, marketing, customer service, cooking, business, etc.). If you achieve that feat, then you know you have the best person for the job, no matter what said job might be.

Plus — and this is a big one — you are going to have to count on these people to help you expand your business. Sure, you could hire more employees for your new truck, and you might have to, but at the very least, you are going to have to count on someone to run one of the trucks (or at least the daily operations), for you can’t be at two places at once. If you have another great manager on staff (aka on your dream team), then you can rest assured that the daily operations will run smoothly at both of your trucks!

You May Also Like...  3 Things That Will Make Or Break Your Food Truck Business

The stronger your dream team is, the stronger your business will be, which will make expansion that much easier.

RELATED: 3 Reasons Why Your Food Truck Business Should Hire A Social Media Expert

1. Don’t Lose Passion, And Always Be Looking At The Big Picture: If you want to Expansionexpand your business, then you can’t lose passion, and you always have to be looking at the big picture. The moment you take your foot off the gas pedal, the moment your truck starts taking a hit, even if it is little jabs. If you continue to be passionate, then you will stay hungry and hustle, and surely your troops (in this case, your employees) will vibe off of that and rally around you.

If you get complacent in this industry by going through the motions, then your ship (in this case, your food truck) might not necessarily sink, but you won’t gain any ground when it comes to growing. That is why you have to continue to make goals, and stick with the plan.

You might be a food truck owner, which was the original dream, but if you want to continue to move forward, then you can’t lose passion, and you also have to continue to enhance your dream to bigger and better things, such as opening up another truck, a sit-down restaurant or bringing franchising into the mix.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

You May Also Like...  Looking To Start A Food Truck Business? FoodTruckr Has You Covered!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FS018- How to Start a Food Truck Book (Foreword and Introduction) Over the last few months, the team here at FoodTruckr.com has been working overtime getting things ready for something very special: the launch of our brand new book, How to Start a Food Truck: Th...
Simple Thoughts That Will Motivate Food Truck Owners During Times Of Stress If you are a food truck owner, then you know how tough the battle can be. It really is a tough industry to break into, but it is also a very rewarding one. If you are enduring times of stress, then we...
Business Quotes That Are Perfect For Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: A Look Back At FoodTruckr Articles That Are Perfect For Fall For this week's edition of Throwback Thursday, we decided to incorporate the season that is just around the corner -- fall! Therefore, we are going back to some awesome articles that have been rele...
Flashback Friday: Building And Growing Your Food Truck Catering Business If you are in the market for building and growing your food truck catering business, then we have an extra special treat for you today. Below, we will be flashing back to two articles that will do ...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...
How to Run a Food Truck 18: Be Consistent In last week’s “How to Run a Food Truck” lesson, we explained how achieving a healthy work/life balance and establishing a regular routine can make you a more effective business owner. Today, we’d lik...
How to Run a Food Truck 25: Set Up a Catering Business In the last “How to Run a Food Truck” lesson, we explored the potential opportunities open to FoodTruckrs who are interested in expanding their businesses to include events. Today, we’ll tackle a simi...
3 Keys To An Entrepreneur’s Success In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Run a Food Truck 23: Write the Recipe for Future Success FoodTruckrs, are you ready for the final unit of the “How to Run a Food Truck” series? We’re so excited to bring you the remaining lessons that will make up Unit 6—a section that’s all about setting g...
Learn The Importance Of Running Your Numbers When Owning A Food Truck Business In This Video When you are a food truck owner, you have an endless amount of things to worry about. Not only are you working more than the typical office worker, but you also have to worry about the business side o...
3 Reasons Why Your Food Truck Business Isn’t Achieving As Much Success As You Would Like It To Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: Send Location Updates At Your Food Truck Your customers should know when your food truck is open -- and especially where it will be -- at all times. And that is why we are going to go back to Sept. 17, 2014 for this week's edition of Thro...
3 Challenges Food Truck Owners Must Overcome This Summer Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Ways Food Truck Owners Can Get Out Of A Funk Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter