Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

Customer Service

Growing a food truck business is a real possibility for food truck owners just like you … especially if you take the three strategies that follow into account.

Above all else, as long as you are cooking great food, crushing the social media game and making quality customer service a top priority, then you should have a thriving business on your hands. Of course, sometimes that isn’t enough, because ingredients like competition, location and things of that nature also come into play when it comes to a thriving business.

Nonetheless, if you are looking to grow your food truck business, then you need to make the strategies below yours!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

3. Have A Strong Catering Game (Especially During The Offseason): If you want to grow your business, then the cash, of course, needs to come flying in. After all, you are going to need money to keep your current business going strong, and you are going to need money for the actual expansion, which will likely include costs like the food truck (if your expansion involves adding another food truck, that is), paying salaries, etc.Expansion

Nonetheless, catering is a great way to not only make more money in the food truck industry but it is one of the best ways to network (spoiler: you never know who you are going to meet at a catering gig).

You May Also Like...  5 Things That Are Likely On Every Food Truck Owner's Mind

Plus, if you live in a place in which cold weather tends to take over during the winter, meaning your truck operates on limited hours, then catering makes it possible for you to continue making consistent money.

The weather might change … but everyone still needs to eat. Not only that, but food trucks are becoming more popular when it comes to catering events.

In summary, catering can help you grow because it will lead to more money, which is essential for expansion, and catering gigs provide great networking opportunities.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2. Get Your Dream Team In Place: If you plan on expanding your business, then you are likely going to need more employees, which is why you need to have a dream team in place. Your dream team will consist of an expert in every area (for example, social media, marketing, customer service, cooking, business, etc.). If you achieve that feat, then you know you have the best person for the job, no matter what said job might be.

Plus — and this is a big one — you are going to have to count on these people to help you expand your business. Sure, you could hire more employees for your new truck, and you might have to, but at the very least, you are going to have to count on someone to run one of the trucks (or at least the daily operations), for you can’t be at two places at once. If you have another great manager on staff (aka on your dream team), then you can rest assured that the daily operations will run smoothly at both of your trucks!

You May Also Like...  What One Ingredient Would Make Your Food Truck Business Better?

The stronger your dream team is, the stronger your business will be, which will make expansion that much easier.

RELATED: 3 Reasons Why Your Food Truck Business Should Hire A Social Media Expert

1. Don’t Lose Passion, And Always Be Looking At The Big Picture: If you want to Expansionexpand your business, then you can’t lose passion, and you always have to be looking at the big picture. The moment you take your foot off the gas pedal, the moment your truck starts taking a hit, even if it is little jabs. If you continue to be passionate, then you will stay hungry and hustle, and surely your troops (in this case, your employees) will vibe off of that and rally around you.

If you get complacent in this industry by going through the motions, then your ship (in this case, your food truck) might not necessarily sink, but you won’t gain any ground when it comes to growing. That is why you have to continue to make goals, and stick with the plan.

You might be a food truck owner, which was the original dream, but if you want to continue to move forward, then you can’t lose passion, and you also have to continue to enhance your dream to bigger and better things, such as opening up another truck, a sit-down restaurant or bringing franchising into the mix.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

You May Also Like...  Throwback Thursday: Organize Your Licenses And Permits For Your Food Truck Business

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Start a Food Truck 16: Get Insurance Alright, FoodTruckrs—over the last four months, you’ve done a lot of prep work and research to figure out whether or not a food truck is right for you. You’ve got your business plan, you’ve built an e...
How to Run a Food Truck 02: Practice Plating and Presentation In last week’s “How to Run a Food Truck” lesson, we helped you establish what your new employees need to learn and went over some of the best training strategies to ramp up your team for success. This...
How To Increase Your Odds Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
5 FoodTruckr Articles That Will Do You Wonders In The Financing Department If you are trying to enter the food truck industry but can't come up with the necessary funds to make this dream come true, then we have quite the treat for you today. Likewise, if you are struggling ...
Work Ethics & Etiquette For FoodTruckrs As a food truck owner, you have to continue to cook high-quality food and make your customers happy. However, there are an endless amount of other ingredients a food truck owner has to juggle, such...
Flashback Friday: A Look Back At FoodTruckr’s First Article Of 2017 In this week's edition of Flashback Friday, we are going to go back to the first of the year. That's right, we are going to take a look at our first article of 2017. Here's the title of it: Lessons...
3 Signs A Food Truck Owner Is In Serious Need Of A Vacation Are you in need of a vacation, FoodTruckrs? It's okay if you say yes. You're allowed to take a vacation. We know how hard you are working at your food truck business, and we also know you probably ...
How to Run a Food Truck 22A: Market Like an Advanced FoodTruckr FoodTruckrs, can you believe it? Today’s lesson marks the end of Unit 5 of “How to Run a Food Truck"—and with just one more unit to go, that means we’re almost finished with the entire series! You guy...
Welcome to The 12 Days of FoodTruckr! Cold weather has arrived for much of the country, and the holiday spirit is all around. No matter what events you’re celebrating this season, we hope you’re having a fantastic December that is filled ...
Flashback Friday: Train Your Food Truck Employees Every business owner needs a dream team, and that is especially the case for food truck business owners. We realize that not every single employee is going to share your same passion for your food ...
ManyChat Messenger Bot Growth Tools Your Food Truck Business Needs ManyChat Messenger is an effective way to reach your food truck customers on Facebook, as we have discussed in the past. However, what are some ways food truck owners can actually use ManyChat to h...
10 Motivational Quotes That Will Help Food Truck Owners Start Off The Week Strong Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS017- Food Truck Propane Safety with PERC On July 1st, 2014, a horrific and tragic event happened in Feltonville, Philadelphia when a food truck exploded, injuring 13 people, including 2 critical injuries. Sadly, the two people who wer...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...
FoodTruckr Heroes: I Love My GFF Today’s FoodTruckr Hero is on an admirable mission to make healthy, natural foods accessible to everyone—and we totally support their goals. Meet I Love My GFF, a Seattle-based food cart that serves g...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter