Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

Customer Service

Growing a food truck business is a real possibility for food truck owners just like you … especially if you take the three strategies that follow into account.

Above all else, as long as you are cooking great food, crushing the social media game and making quality customer service a top priority, then you should have a thriving business on your hands. Of course, sometimes that isn’t enough, because ingredients like competition, location and things of that nature also come into play when it comes to a thriving business.

Nonetheless, if you are looking to grow your food truck business, then you need to make the strategies below yours!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

3. Have A Strong Catering Game (Especially During The Offseason): If you want to grow your business, then the cash, of course, needs to come flying in. After all, you are going to need money to keep your current business going strong, and you are going to need money for the actual expansion, which will likely include costs like the food truck (if your expansion involves adding another food truck, that is), paying salaries, etc.Expansion

Nonetheless, catering is a great way to not only make more money in the food truck industry but it is one of the best ways to network (spoiler: you never know who you are going to meet at a catering gig).

You May Also Like...  Throwback Thursday: Consider A Food Truck Expansion

Plus, if you live in a place in which cold weather tends to take over during the winter, meaning your truck operates on limited hours, then catering makes it possible for you to continue making consistent money.

The weather might change … but everyone still needs to eat. Not only that, but food trucks are becoming more popular when it comes to catering events.

In summary, catering can help you grow because it will lead to more money, which is essential for expansion, and catering gigs provide great networking opportunities.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2. Get Your Dream Team In Place: If you plan on expanding your business, then you are likely going to need more employees, which is why you need to have a dream team in place. Your dream team will consist of an expert in every area (for example, social media, marketing, customer service, cooking, business, etc.). If you achieve that feat, then you know you have the best person for the job, no matter what said job might be.

Plus — and this is a big one — you are going to have to count on these people to help you expand your business. Sure, you could hire more employees for your new truck, and you might have to, but at the very least, you are going to have to count on someone to run one of the trucks (or at least the daily operations), for you can’t be at two places at once. If you have another great manager on staff (aka on your dream team), then you can rest assured that the daily operations will run smoothly at both of your trucks!

You May Also Like...  Food Truck Business: The Hiring Pitfalls That Leave You Broke

The stronger your dream team is, the stronger your business will be, which will make expansion that much easier.

RELATED: 3 Reasons Why Your Food Truck Business Should Hire A Social Media Expert

1. Don’t Lose Passion, And Always Be Looking At The Big Picture: If you want to Expansionexpand your business, then you can’t lose passion, and you always have to be looking at the big picture. The moment you take your foot off the gas pedal, the moment your truck starts taking a hit, even if it is little jabs. If you continue to be passionate, then you will stay hungry and hustle, and surely your troops (in this case, your employees) will vibe off of that and rally around you.

If you get complacent in this industry by going through the motions, then your ship (in this case, your food truck) might not necessarily sink, but you won’t gain any ground when it comes to growing. That is why you have to continue to make goals, and stick with the plan.

You might be a food truck owner, which was the original dream, but if you want to continue to move forward, then you can’t lose passion, and you also have to continue to enhance your dream to bigger and better things, such as opening up another truck, a sit-down restaurant or bringing franchising into the mix.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

You May Also Like...  The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant From A Business Standpoint

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Run a Food Truck 17: Focus on Your Work/Life Balance For the past few weeks here on FoodTruckr, the “How to Run a Food Truck” series has focused on helping you become a better business owner. So far, we’ve been looking at topics that relate directly to ...
How to Run a Food Truck 05: Deliver Excellent Customer Service Today on FoodTruckr, we’re super excited to dive right back in to our “How to Run a Food Truck" series! If you’ve been following along, you’ve already spent several weeks out on the streets and master...
The Soul Food Stop Is ‘A Food Truck On Steroids’ Everyone has a story to tell. Everyone has traveled along on their own eventful journey. Mobile kitchen owners in the food truck industry certainly have their own stories to tell, and the Soul Food St...
The 12 Days of FoodTruckr: 2 New Types of Trucks On the second day of Christmas, FoodTruckr’s giving you… Two New Types of Trucks! Food trucks are clearly the bread and butter of FoodTruckr (har, har), but we also love supporting people who are ha...
Tips For Food Truck Owners Who Are Struggling To Retain Customers Are you struggling to retain customers? If this is the case, then you have a big problem on your hands. After all, not retaining customers directly affects how much your food truck business is making....
A Look Back At FoodTruckr Last Fall Fall will be here before we know it. As a result, we wanted to provide as much helpful information as possible from last fall, and that information can be found in the form of 10 fall articles from 20...
How To Conquer Burnout In The Food Truck Industry Burnout exists in every industry ... even if you love what you do. Therefore, you better believe burnout exists in the food truck industry, an industry in which owners tend to work double-digit hou...
How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
2 Simple Ingredients Food Truck Business Owners Should Add Into The Mix There are so many ways food truck business owners can add more success into their lives, and we are about to unleash two simple ingredients that said business owners should add into the mix immediatel...
4 Ways a Website Brings More Hungry Customers to Your Truck A vehicle, a menu, and a place to park—these are the essentials your food truck needs before you can open for business. Once you're ready to expand, you might branch out by sharing your location throu...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Aug. 28-Sept. 3 If you missed the FoodTruckr action last week, then we have you covered. After all, we will be providing every article published at FoodTruckr from last week, and they can all be found in one convenie...
3 Essential Checks To Make Before Launching Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from Hannah. Hannah is the HUB's specialist on social issues and HR. She writes to help readers work in ways that are safer, quicker, and mor...
15 Timeless FoodTruckr Articles That Are Perfect For New Food Truck Owners Being new to the food truck industry is very exciting ... but it can also be overwhelming because there's so much a new food truck owner has to incorporate. Not to mention, getting used to the long...
5 Signs You Were Built For Food Truck Entrepreneurship Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: Looking Back At FoodTruckr’s Top Party Food Ideas For The 4th Of July In the spirit of it being Flashback Friday, and the 4th of July being right around the corner, we are about to look back at FoodTruckr's top party food ideas for the -- you guessed it -- 4th of July! ...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter