Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

Expansion

Growing a food truck business is a real possibility for food truck owners just like you … especially if you take the three strategies that follow into account.

Above all else, as long as you are cooking great food, crushing the social media game and making quality customer service a top priority, then you should have a thriving business on your hands. Of course, sometimes that isn’t enough, because ingredients like competition, location and things of that nature also come into play when it comes to a thriving business.

Nonetheless, if you are looking to grow your food truck business, then you need to make the strategies below yours!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

3. Have A Strong Catering Game (Especially During The Offseason): If you want to grow your business, then the cash, of course, needs to come flying in. After all, you are going to need money to keep your current business going strong, and you are going to need money for the actual expansion, which will likely include costs like the food truck (if your expansion involves adding another food truck, that is), paying salaries, etc.Expansion

Nonetheless, catering is a great way to not only make more money in the food truck industry but it is one of the best ways to network (spoiler: you never know who you are going to meet at a catering gig).

You May Also Like...  3 Ways To Win The Holiday Season At Your Food Truck

Plus, if you live in a place in which cold weather tends to take over during the winter, meaning your truck operates on limited hours, then catering makes it possible for you to continue making consistent money.

The weather might change … but everyone still needs to eat. Not only that, but food trucks are becoming more popular when it comes to catering events.

In summary, catering can help you grow because it will lead to more money, which is essential for expansion, and catering gigs provide great networking opportunities.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2. Get Your Dream Team In Place: If you plan on expanding your business, then you are likely going to need more employees, which is why you need to have a dream team in place. Your dream team will consist of an expert in every area (for example, social media, marketing, customer service, cooking, business, etc.). If you achieve that feat, then you know you have the best person for the job, no matter what said job might be.

Plus — and this is a big one — you are going to have to count on these people to help you expand your business. Sure, you could hire more employees for your new truck, and you might have to, but at the very least, you are going to have to count on someone to run one of the trucks (or at least the daily operations), for you can’t be at two places at once. If you have another great manager on staff (aka on your dream team), then you can rest assured that the daily operations will run smoothly at both of your trucks!

You May Also Like...  Ways To Step Out Of Your Comfort Zone In The Food Truck Industry

The stronger your dream team is, the stronger your business will be, which will make expansion that much easier.

RELATED: 3 Reasons Why Your Food Truck Business Should Hire A Social Media Expert

1. Don’t Lose Passion, And Always Be Looking At The Big Picture: If you want to Expansionexpand your business, then you can’t lose passion, and you always have to be looking at the big picture. The moment you take your foot off the gas pedal, the moment your truck starts taking a hit, even if it is little jabs. If you continue to be passionate, then you will stay hungry and hustle, and surely your troops (in this case, your employees) will vibe off of that and rally around you.

If you get complacent in this industry by going through the motions, then your ship (in this case, your food truck) might not necessarily sink, but you won’t gain any ground when it comes to growing. That is why you have to continue to make goals, and stick with the plan.

You might be a food truck owner, which was the original dream, but if you want to continue to move forward, then you can’t lose passion, and you also have to continue to enhance your dream to bigger and better things, such as opening up another truck, a sit-down restaurant or bringing franchising into the mix.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

You May Also Like...  3 Reasons Why Your Food Truck Business Should Hire A Social Media Expert

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Run a Food Truck 02: Practice Plating and Presentation In last week’s “How to Run a Food Truck” lesson, we helped you establish what your new employees need to learn and went over some of the best training strategies to ramp up your team for success. This...
3 Food Trends That Foodies Have Been Going Crazy Over In 2016 Just like so many other things on the Internet, food also trends. It trends down, up -- you name it. In 2016, there have been plenty of foods that have swept the nation, and plenty of others that have...
Food Truck Advice From Real Mobile Kitchen Owners: Part 3 If you are new to the food truck industry or are trying to make your dream of becoming a food truck owner come true, then we have quite the treat for you. After all, this is Part 3 of our mini-seri...
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungr...
3 Things You Need To Become Addicted To In The Food Truck Industry To Ensure Success While there is no secret formula to success, there are certainly things people can do to increase their chances of succeeding, and we will be unleashing some of those things -- better yet, ingredients...
Why Prospective Mobile Kitchen Owners Should Bring Financing Into The Mix Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
If You Really Want To Succeed In The Food Truck Industry, Then You Have To Figure Out What Is Holdin... Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr Heroes: The Crème Brûlée Cart This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent t...
How To Increase Your Odds Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...
10 Food Holidays Mobile Kitchen Owners Should Watch Out For In December 2017 Food holidays make the world go round. And if you don't believe that, then maybe you can agree with this: Food holidays help to spice up the day, and when a favorite food holiday is upon us, it's fun ...
3 Must-Have Qualities For A Food Truck Employee Are you looking to hire your first employee? Perhaps you are about to expand your food truck business so you are looking to hire an entire staff on top of the one you already have. Whatever your situa...
How to Run a Food Truck 05: Deliver Excellent Customer Service Today on FoodTruckr, we’re super excited to dive right back in to our “How to Run a Food Truck" series! If you’ve been following along, you’ve already spent several weeks out on the streets and master...
Prestige Food Trucks Founder, Jeremy Adams, Featured On Forbes 30 Under 30 We have some very exciting news for FoodTruckrs (and the food truck industry in general). Jeremy Adams, co-founder of Prestige Food Trucks, was featured in Forbes’ 30 Under 30 list in Manufacturing...
FS011- A Successful Start (and a Cold Winter!) With Tony from Rig-A-Tony’s In this episode of FoodTruckr School, we're very happy to welcome Tony Fumarolo, owner of Rig-a-Tony's, a relatively new Italian food truck that serves the community of Fort Wayne, Indiana. As ...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter