5 Menu Ideas For New Food Truck Owners

You’re new to the food truck industry (or getting ready to enter it), and you have a million things running through your head as a result.

Of course, one of the things is probably your menu.

Here’s the thing: People are going to love your food! You put a lot of time into this, and you surely have some unique recipes up your sleeve. However, in hopes of helping you with the food, we are about to drop five menu ideas for new mobile kitchen owners!

Check them out below!

For more information about what you should sell, click here. 

5 Menu Ideas For New Food Truck Owners

• Incorporate A Popular Meal
• Don’t Be Afraid To Go Outside Of Your Concept
• Get Seasonal With Your Menu
• Don’t Forget About The Beverage Department
• Always Add Your Own Unique Twist

Idea No. 1: Incorporate A Popular Meal

Incorporate a popular meal? How are you supposed to do that when you are new to the food truck industry and don’t even know what is going to be a hit at your lunch truck?

Here’s what we mean by this: Add a popular meal in general to your menu. For example, a burger and fries, chicken fingers, grilled cheese sandwich, any type of sandwich, a salad, etc.

Of course, you probably want to add a popular meal that relates to your food truck concept, and we get that. However, it’s not a bad idea to have a meal that most people are used to because you never know who is going to order at your truck — this popular item might stand out to them!

Idea No. 2: Don’t Be Afraid To Go Outside Of Your Concept

Street tacos are big in the food truck industry, but you are afraid to add them to your menu because they don’t relate to your concept. Spoiler alert: It’s okay to go outside of your concept from time to time!

Just mark up this item/meal as a special, or only offer it for a limited time.

This is your kitchen, and your business, so if you want to cook something that doesn’t exactly relate to your food concept, then by all means do so! You’re the boss!

Not to mention, there are some foods that trend based on the time of year, and you might want to follow these trends in hopes of attracting more customers. For instance, pumpkin spice is the king of fall, so feel free to add your own pumpkin spice treat during the fall.

Idea No. 3: Get Seasonal With Your Menu

If you want to attract customers year-round, then you might have to get seasonal with your menu. Now, you don’t have to change up your entire menu — well, unless you want to, that is — but it would be wise to add a couple of different meals for the winter and summer. For example, incorporate some type of soup in the winter (or comfort food), and then add a cold dessert in the summer!

Like we stated above, pumpkin spice is big during the fall months, and you have every right to add pumpkin spice anything to your menu during this season.

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Idea No. 4: Always Add Your Own Unique Twist

You want to stand out in the food truck industry, which is why you should always add your own unique twist to your meals.

Let’s go back to Idea No. 1. Let’s say your concept is Mexican food, and let’s also say you want to add a burger to your menu as your popular meal. How do you add your own unique twist to something like that? It’s up to you! Here are some suggestions: Smother your burger with green chili, or simply add chili peppers.

There are an endless amount of ways to spice up meals, and you surely can add your own unique twist to even the most basic/common meals.

Keep doing you, food truck owners!

For more information on testing out recipes, click here. 

RELATED: 3 Ways To Keep Your Food Truck Employees Motivated

Idea No. 5: Don’t Forget About The Beverage Department

When trying to perfect your menu for your grand opening, it’s very easy to put beverages on the back burner. With that in mind, if you really want to stick out, then you will give every single food item on your menu the time of day, and this includes your beverages.

While, yes, it is perfectly fine to have a soda/pop machine at your mobile kitchen, it would also be wise to concoct some homemade drinks, such as mango tea, smoothies, milkshakes, etc.

Being unique and standing out is the name of the game in this industry, so make sure to add some unique drinks to your menu!

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