The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be rewarded with floods of excited fans who pray for the day your truck rolls into their neighborhood.
Want to know how to get into customer heaven? Honor these 10 commandments of customer relationships faithfully and you’ll be blessed with a flock of hungry, happy followers for your truck.
We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the next level. Whether you’re just starting out or you’re a veteran in the business, we’ve got a whole lineup of incredibly valuable, [...]
Before you quit your day job and invest in a $50,000 truck, you need to figure out if your dream is even viable. So grab some takeout from your favorite truck for inspiration and sit down with your note-taking device of choice. You’re going to write a food truck business plan—and it will take some time. It’s essentially the recipe that will determine your future success.
How to meet more event professionals (a.k.a. why associations are your friend) In our last post, we discussed a variety of event professionals and how to work with them to make your food truck’s catering business more successful. Remember that the key to working well with event professionals is to listen—listen to their needs, and [...]
One of the strongest messages we heard from food truck owners in our recent post 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck is that catering special events can be the key to building a thriving food truck business. After all, catering for special events like weddings [...]
A vehicle, a menu, and a place to park—these are the essentials your food truck needs before you can open for business. Once you’re ready to expand, you might branch out by sharing your location through social media and participating in community events. But when should you add a website to the mix?
You have a story to tell me, your customer. Your daily life is vastly more interesting than my monotonous job, which means that I’m eager for a good tale full of adventure, both the ups and the downs. So, the better you get at telling your story, the more connected I’ll feel to you.
And the more connected I feel to you, the more I’ll buy from you.
Stress much about social media? You’re not alone. The platform choices are endless. And deciding what to post and when is enough to drive anyone batty. Food truck owners have a harder go than the average social media user because so much of their businesses rely on customer outreach and engagement through social channels.
Let’s end the madness, shall we? To do so, let’s focus on data to tell the true story of which social media channels work best.
Here are seven insightful online entrepreneurs who have made it their mission to help other entrepreneurs grow their businesses. Each has a particular focus you can learn and apply. They may not sell food. But they do share an experience. And when it comes to winning hearts and minds, it’s all about the experience.
The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungry to advance your entrepreneurial know-how, look no further than online entrepreneurs.
We know quite a few food truck super-fans. To shed light on the loves and habits of such adoring food truck foodies, we polled them about what keeps them going back to their favorite trucks time after time. Their insights may just be the boost of clarity and confidence you need to take your food truck business to the next level.
The Great Food Truck Race offers valuable insights into the dos and don’ts of running a food truck. While the show is certainly sensationalized—what “reality” show isn’t—it provides some context to real life situations that you can study and judge. You can ask yourself: How would I handle that situation? Is that issue real, or contrived? Am I making the same mistakes as these food truck owners?
