Facebook and Instagram tend to be two of the more common social media networks that food truck business owners are on.
If you’re not on either platform yet, then we highly recommend you do so in 2019 in hopes of taking your digital marketing game to a new level.
As digital marketing expert Evolve Media points out in this article, there are many reasons to market on Facebook and Instagram.
Why Your Food Truck Business Should Market On Facebook & Instagram
As Evolve Media states, “Your Target Audience is Already on Facebook & Instagram,” “You Can Target a Specific Audience,” “Videos Are Powerful Marketing Tools for Any Business” and there’s “Endless Follow-up Potential.”
These platforms are especially beneficial for food truck owners because they can keep customers informed and also tell them where they’re going to be next. After all, you might have a high-quality website, but your customers are still looking at your social media networks to see where you will be next, at what time and if you’re open on any specific day or not. Of course, they will also search Google for that information.
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Nonetheless, your customers are already on platforms like Facebook and Instagram, so it’s essential to go where they are in hopes of engaging with them and keeping them informed, as well as luring them to your truck with Facebook giveaways, deals, etc.
Instagram, of course, is ideal for food trucks because you can post your meals and recipe-like videos on this platform — this type of content was made for Instagram. As they say, a picture is worth a thousand words, and it can also lure people to your truck when done properly and if your food looks appetizing (which it obviously does).
While this was just a small preview on why your food truck business should market on Facebook and Instagram, we encourage you to head over to Evolve Media to see more benefits of using these marketing tools for your mobile kitchen business.
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About the Author
FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.