Food trucks come in all sizes and styles, so prices can run the gamut from seriously cheap eats to indulgent, only-affordable-once-in-a-while treats. To thrive as a food truck owner, you have to find the sweet spot between prices that are low enough to attract customers and prices that are high enough to still turn a profit. In the latest chapter of “How to Start a Food Truck,” we show you how to calculate profit margin scenarios and plan for your food truck business.