How to Start a Food Truck

How to Start a Food Truck 02: Decide What You’ll Sell

Your unique selling proposition (USP)—or the concept that you come up with for your truck—is one of the key ingredients in your recipe to successful food truck ownership. You’ll be working with the USP and refining it a lot over the next several months, but for now, it’s simply important to come up with a solid idea with a supporting plan that’s as detailed as possible. So grab your favorite note-taking device and start those brain engines—we’re about to do some serious thinking!