If you’ve made it this far in the series, we know you’re serious about learning how to start a food truck. So starting today, we’re moving on to a new unit of your food truck journey that’s crammed full of serious information, know-how, and advice to start your business off on the right, uh, wheel.
Your unique selling proposition (USP)—or the concept that you come up with for your truck—is one of the key ingredients in your recipe to successful food truck ownership. You’ll be working with the USP and refining it a lot over the next several months, but for now, it’s simply important to come up with a solid idea with a supporting plan that’s as detailed as possible. So grab your favorite note-taking device and start those brain engines—we’re about to do some serious thinking!