This article was written by marketing expert Heather Cox. See her info at the end of the bottom. Whether you are starting a new food truck or are a seasoned pro, keeping your marketing approach up-to-date is the key to longevity. In 2021 – in the midst of a shifting marketplace – getting creative about Read more
Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Read more
Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down. Yes, things such as setting up a menu, having enough employees and serving up otherworldly recipes are king in this industry, Read more
Ready to make your social media outreach work better for you? Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with fans through social media.
In today’s new lesson, we kick off Unit 5 of the “How to Run a Food Truck” series with a topic that we’ve never discussed in-depth on FoodTruckr before—Yelp reviews!
As you’ve already learned from your early days on the road, running a food truck is hard work and requires you to maintain a pretty hectic schedule. Fortunately, in today’s new “How to Run a Food Truck” lesson, we’ve got a whole suite of apps designed to simplify your life as a food truck owner.
In this episode of FoodTruckr School, we talk with Matt Berkland from Truckily.com about best practices and tips for sharing your location on social media. How often do you share your location? How much time do you give your customers to locate you? What do you include in a tweet versus what do you share on Read more
What’s your guilty pleasure? Mine’s a grilled cheese sandwich: bread grilled until it’s dark and crunchy, cheese that’s impossibly melty, a bit of melted butter on my fingers. As a child, the grilled cheese sandwich was my mom’s go-to meal when she needed me to just sit still for a few minutes; and now as Read more
Stress much about social media? You’re not alone. The platform choices are endless. And deciding what to post and when is enough to drive anyone batty. Food truck owners have a harder go than the average social media user because so much of their businesses rely on customer outreach and engagement through social channels.
Let’s end the madness, shall we? To do so, let’s focus on data to tell the true story of which social media channels work best.
We know quite a few food truck super-fans. To shed light on the loves and habits of such adoring food truck foodies, we polled them about what keeps them going back to their favorite trucks time after time. Their insights may just be the boost of clarity and confidence you need to take your food truck business to the next level.