This article was written by marketing expert Heather Cox. See her info at the end of the bottom. Whether you are starting a new food truck or are a seasoned pro, keeping your marketing approach up-to-date is the key to longevity. In 2021 – in the midst of a shifting marketplace – getting creative about Read more
There are an endless amount of ways food truck owners can market their businesses online, with Facebook marketing, whether you incorporate it or not, being one of them. If you don’t use Facebook marketing in any of its forms, then you’re missing out on a great opportunity to reach more people and increase food truck Read more
Is it time for your food truck business to hire a digital marketing team? Every business is different. Likewise, every business’ digital marketing needs and strategies are different. However, if you want to reach a larger audience, spread brand awareness, and incorporate expert strategies on your social media networks, then it might be time to Read more
As you’ve likely noticed on your social media networks, videos are powerful. They’re interesting, informative, and so much more. With that in mind, we pose this question: How do you structure your videos? Do you do recipe videos in which you show people how you make your food? Perhaps you do a montage and show Read more
While we aren’t saying every food truck owner will achieve marketing success by incorporating Facebook Messenger marketing tactics (because every business is different), we do believe it can help if done properly. After all, messenger marketing can help you get ahead of the competition, develop deeper relationships with your customers, and so much more. With Read more
As you likely already know, advertising and marketing, although not as fun as putting a smile on customers’ faces with your delicious meals, are essential in the food truck industry. With that in mind, we pose this question: Where should local businesses, such as food trucks, advertise in 2019? Sign up to receive the FoodTruckr Read more
We’ve written about Facebook Messenger marketing in the past and it’s such an important topic that we had to bring it up again. As a friendly reminder, some of the benefits of messenger marketing include getting ahead of the competition, experiencing higher engagement rates, developing deeper relationships with your customers, and so much more. Sign Read more
It’s not easy to find the trends that will benefit your digital marketing efforts at your food truck business. After all, by the time you land on a new trend, how do you know it’s still being implemented by other owners? While it’s ideal to bring consistent efforts to the table, it can be beneficial to Read more
Many food truck owners have created their social media pages and are ready to share posts with their loyal customers. They’ve decided that they will only post on Facebook, Instagram, or Twitter (or a combination of all three and others since everyone’s strategies are different). However, they might not know what to say on these Read more
Many food truck owners focus on cooking food, serving customers, and finding new locations. While those are the types of ingredients that are going to keep your food truck in business and your customers happy, there are so many ways to stick out in the food truck industry. In hopes of implementing new strategies for your Read more
Facebook Messenger marketing is the next step when it comes to improving your digital marketing efforts. After all, with messenger marketing, you can have more personal and one-on-one conversations with your food truck customers, as well as many other benefits. However, to take the next step with your messenger marketing efforts, it’s essential to incorporate the Read more
ManyChat Messenger is an effective way to reach your food truck customers on Facebook, as we have discussed in the past. However, what are some ways food truck owners can actually use ManyChat to help with their digital marketing needs? Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Read more
In the food truck industry, there are an endless amount of ways to stand out among your competitors. For some owners, it’s customer service. Others, it’s the food they cook. Sales, deals and marketing can also help you stand out. The point being, there’s not one sole way to stand out as a food truck Read more
There are always new ways to take your food truck business to the next level, and for the purposes of this article, we will be turning to digital marketing expert Evolve Media to help you do exactly that. Evolve Media, owned and operated by Ian Smith, who’s a partner of FoodTruckr, released a YouTube video Read more
Collecting lead contact info can be an invaluable strategy for food truck owners. After all, we want mobile kitchen owners to think outside the box in 2019. While many of your customers likely come from daily locations, it’s important to try to reach out to some of the bigger fish, such as apartment complexes, business Read more
Facebook Messenger marketing is all the rage nowadays (read more about it here) and food truck owners can really benefit by adding it to their digital marketing strategies. To help give you a better idea of how Facebook Messenger and ManyChat can help your business, we’re going to turn it over to Evolve Media owner Read more
We dished out a lot of great marketing tips for food truck owners this month. As a final 2018 gift to you, we wanted to put all of those articles in one place so it’s easier for you to view and gain the necessary knowledge you need to take your marketing efforts to the next level Read more
Facebook and Instagram tend to be two of the more common social media networks that food truck business owners are on. If you’re not on either platform yet, then we highly recommend you do so in 2019 in hopes of taking your digital marketing game to a new level. As digital marketing expert Evolve Media points Read more
While digital marketing is different for every business, and many people might think it’s for business owners who are trying to sell a product or service, it’s also essential for food truck owners. After all, digital marketing can be done for cheap, you are, in fact, selling a product (your food) and it can help Read more
2019 is almost here and if you want to increase sales and attract more customers to your food truck in the new year, then you might need to up your marketing game. Luckily, we’re going to feature three ways you can do exactly that. Use these strategies to your advantage, and we hope 2019 is Read more
We know what you’re thinking… What is ManyChat and how can it help my food truck business? As Evolve Media points out… ManyChat is an all-in-one Facebook Messenger Marketing platform that is revolutionizing the way people communicate with brands online. ManyChat allows you to create a Facebook Messenger bot to take your marketing, sales, and Read more
As we mapped out in a previous article, Facebook Messenger marketing is an effective digital marketing tactic for food truck owners. While we have discussed it some, today we’re going to go into further detail on the benefits of messenger marketing for your food truck business. Sign up to receive the FoodTruckr Newsletter and we’ll Read more
The food truck industry might be friendly in nature but it’s also a competitive field that has an endless amount of competition. Cooking delicious meals and implementing new recipes, unfortunately, isn’t good enough, and many owners don’t find that out until they become food truck owners. How can owners stand out in a competitive field Read more
Not long ago, you probably heard digital marketing experts talk about how food truck owners need to grow email lists. Well, a new strategy has emerged and it involves creating a new kind of list: A messenger subscriber list. Messenger marketing is beneficial for many different reasons, and we encourage food truck owners to grow a Read more
Keeping up with digital marketing trends and strategies isn’t easy when you’re cooking and serving at your food truck five to seven days a week, as well as managing employees, keeping up with inventory and doing everything else it takes to run a successful food truck business. Unfortunately, if you want to continue to keep Read more