#FoodTruckFan: When Your Favorite Truck Gets Popular

The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant).

We met up with a friend who lives in San Diego, and he took us out for “the authentic San Diego experience, but unfortunately the Food Network has made it popular.” He apologized for the restaurant’s popularity several times throughout our meal, assuring us that it really is the real deal.

I’ve come across this in many different iterations—the “I loved this band before they were cool” being the most common. What I find interesting is the conflict—as the restaurant becomes popular, presumably they become more financially stable—thus ensuring they’ll be around for us to enjoy their fish tacos for many years to come. But, as a restaurant (or whatever we love) becomes more popular, we also become afraid that they’ll start to cater to the new crowds, whose tastes are different than ours. We’re afraid they’ll lose the essential essence that made us love them in the first place.

As you become more popular—especially if you experience a sudden wave of popularity—keep in mind that your popularity may worry your initial loyal fans. Find ways to stay connected to the core elements that make you special, whether it’s the way you prepare your ingredients or the interactions you have with your customers. You’ll have to experiment to locate the fine balance point between reassuring your old fans that you’re still your authentic self, while also welcoming your new fans into your world.

You May Also Like...  Six Seasonal Strategies to Delight Fans in December

If, as you grow, you find yourself needing to make changes to keep up, make sure you make those changes intentionally. Don’t cut corners simply to keep up with demand—you may end up alienating your core fans, and your newfound popularity may not last. When you do decide to make a change—make it with as much gusto as you had when you initially opened shop.

###

Image from Dan4th Nicholas

Recently on FoodTruckr

Take Your Food Truck Business To The Next Level With This Growth Kit Are you looking to take your food truck business to the next level and increase your sales? Look no further than our Food Truck Business Growth Kit to make that happen! If you are all about growing yo...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
How To Crush A Catering Gig For Your Food Truck Business Food truck owners, are you looking for another way to make more money at your mobile kitchen business? In other words, are you looking for another stream of income? Have you ever thought about doing s...
The How To Start A Food Truck Guide Is A Serious Game-Changer For Future Food Truck Owners Running a food truck business can be a long and grueling process, and there isn't always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food tru...
Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
4 Ways a Website Brings More Hungry Customers to Your Truck A vehicle, a menu, and a place to park—these are the essentials your food truck needs before you can open for business. Once you're ready to expand, you might branch out by sharing your location throu...
The 10 Commandments of Customer Relationships The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be reward...
How to Run a Food Truck 16: Prepare for Health Inspections Do you remember when you first started trying to learn how to start a food truck? You had to research your city’s local laws, look into commissaries, and investigate your local health codes. There was...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...
Mouthwatering Food Classics That Everyone Loves We apologize ahead of time — because the food classics that follow are likely going to make your appetite go a little crazy. We are in the same boat, though, because compiling this list made us rather...
3 Things A Food Truck Entrepreneur Should Be Doing Now In Hopes Of Conquering Spring Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Gypsy Express’ Unique Background Is Why The Food Truck Industry Is So Great Not everyone who enters the food truck industry has a background in food, if you will. Some people enter this industry to become chefs, even though they have little experience in that department. Othe...
FS020- Food Truck Face Off – Vasavi Kumar The Great Food Truck Race on Food Network is in the middle of it's fifth successful season. That tells you something about this industry - it's growing, and it's becoming more mainstream. It's ...
How to Run a Food Truck 23: Write the Recipe for Future Success FoodTruckrs, are you ready for the final unit of the “How to Run a Food Truck” series? We’re so excited to bring you the remaining lessons that will make up Unit 6—a section that’s all about setting g...
Everything You Need To Know About FoodTruckr’s ‘I’m A FoodTruckr’ Facebook Group Have you always wanted to break into the food truck industry? Perhaps you already have in a big way and you currently own and operate your own mobile kitchen, but you could still use advice in many ke...

About the Author

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter

  • Storewars News

    Interesting article! Here is something equally interesting: Samsung takes the small-town route to push smartphones,
    full story here: http://on.fb.me/1lF7cfg