#FoodTruckFan: When Your Favorite Truck Gets Popular

The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant).

We met up with a friend who lives in San Diego, and he took us out for “the authentic San Diego experience, but unfortunately the Food Network has made it popular.” He apologized for the restaurant’s popularity several times throughout our meal, assuring us that it really is the real deal.

I’ve come across this in many different iterations—the “I loved this band before they were cool” being the most common. What I find interesting is the conflict—as the restaurant becomes popular, presumably they become more financially stable—thus ensuring they’ll be around for us to enjoy their fish tacos for many years to come. But, as a restaurant (or whatever we love) becomes more popular, we also become afraid that they’ll start to cater to the new crowds, whose tastes are different than ours. We’re afraid they’ll lose the essential essence that made us love them in the first place.

As you become more popular—especially if you experience a sudden wave of popularity—keep in mind that your popularity may worry your initial loyal fans. Find ways to stay connected to the core elements that make you special, whether it’s the way you prepare your ingredients or the interactions you have with your customers. You’ll have to experiment to locate the fine balance point between reassuring your old fans that you’re still your authentic self, while also welcoming your new fans into your world.

You May Also Like...  2 Simple Ways Food Truck Entrepreneurs Can Get Their Customers Excited For Spring

If, as you grow, you find yourself needing to make changes to keep up, make sure you make those changes intentionally. Don’t cut corners simply to keep up with demand—you may end up alienating your core fans, and your newfound popularity may not last. When you do decide to make a change—make it with as much gusto as you had when you initially opened shop.

###

Image from Dan4th Nicholas

Recently on FoodTruckr

These Social Media Tips Are Perfect For New Food Truck Business Owners Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down. Yes, things such a...
Invaluable Advice When It Comes To Your Food Truck Employees How's your dream team looking, FoodTruckrs? If you want to climb to the top of success mountain, then you need to create your dream team. Yes, that includes your employees (in fact, it especially i...
FS029: Food Carting in Style with Nathan Beck from Natedogs I'm very excited to introduce Nathan Beck, founder of Natedogs. Nathan's here to talk about something we haven't covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, r...
Throwback Thursday: Food Truck Resolutions For this week's edition of Throwback Thursday, we wanted to pose this question: What are your New Year's resolutions for 2018? What are your big plans to make this the best year yet at your food tr...
Why Every Mobile Kitchen Owner Needs The Food Truck Business Growth Kit You are a food truck owner, and as a food truck owner, you know how tough it is to survive and thrive in this industry. You know you can't take your foot off the gas pedal, you know you have to put in...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 10-16 If you missed our articles from last week, then we have you more than covered. After all, below we will be providing every single one, and we will also be including a preview. We hope your week ...
FoodTruckr Heroes: Rickshaw Stop Over the past few weeks in FoodTruckr Heroes, we’ve profiled a lot of awesome trucks who are doing truly awesome things.  From killer branding to fantabulous social media updates, there are all kinds ...
Being A Chef Is Your Dream, So Enter The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Types Of People Food Truck Owners Should Study To Gain More Success No matter what industry you are in, you can never stop learning. The food truck industry is no exception. So how can food truck owners continue their learning? They can read articles (such as this ...
The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
Flashback Friday: Choose The Right Truck For Your Business It's Friday, which means another edition of Flashback Friday is among us. For this week's version of Flashback Friday, we decided to help out aspiring mobile kitchen owners in terms of choosing the...
The 12 Days of FoodTruckr: 4 Tips for Email On the fourth day of Christmas, FoodTruckr’s giving you… Four Tips for Email! Yesterday’s FoodTruckr post was all about ways to give back to your customers, but today’s article is going to focus on ...
Looking To Start A Food Truck Business? FoodTruckr Has You Covered! Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Unique Ways Food Truck Owners Can Break Up Their Days Being a food truck owner is not a cupcake career. Sure, you might make cupcakes a time or two during your journey, but you will likely work harder than you have ever worked before. Not to mention, 60-...
How to Run a Food Truck 25: Set Up a Catering Business In the last “How to Run a Food Truck” lesson, we explored the potential opportunities open to FoodTruckrs who are interested in expanding their businesses to include events. Today, we’ll tackle a simi...

About the Author

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter

  • Storewars News

    Interesting article! Here is something equally interesting: Samsung takes the small-town route to push smartphones,
    full story here: http://on.fb.me/1lF7cfg