#FoodTruckFan: When Your Favorite Truck Gets Popular

The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant).

We met up with a friend who lives in San Diego, and he took us out for “the authentic San Diego experience, but unfortunately the Food Network has made it popular.” He apologized for the restaurant’s popularity several times throughout our meal, assuring us that it really is the real deal.

I’ve come across this in many different iterations—the “I loved this band before they were cool” being the most common. What I find interesting is the conflict—as the restaurant becomes popular, presumably they become more financially stable—thus ensuring they’ll be around for us to enjoy their fish tacos for many years to come. But, as a restaurant (or whatever we love) becomes more popular, we also become afraid that they’ll start to cater to the new crowds, whose tastes are different than ours. We’re afraid they’ll lose the essential essence that made us love them in the first place.

As you become more popular—especially if you experience a sudden wave of popularity—keep in mind that your popularity may worry your initial loyal fans. Find ways to stay connected to the core elements that make you special, whether it’s the way you prepare your ingredients or the interactions you have with your customers. You’ll have to experiment to locate the fine balance point between reassuring your old fans that you’re still your authentic self, while also welcoming your new fans into your world.

You May Also Like...  #FoodTruckFan: Customer Loyalty Programs

If, as you grow, you find yourself needing to make changes to keep up, make sure you make those changes intentionally. Don’t cut corners simply to keep up with demand—you may end up alienating your core fans, and your newfound popularity may not last. When you do decide to make a change—make it with as much gusto as you had when you initially opened shop.

###

Image from Dan4th Nicholas

Recently on FoodTruckr

FoodTruckr Heroes: The Crème Brûlée Cart This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent t...
How to Run a Food Truck 17: Focus on Your Work/Life Balance For the past few weeks here on FoodTruckr, the “How to Run a Food Truck” series has focused on helping you become a better business owner. So far, we’ve been looking at topics that relate directly to ...
5 Reasons We Can’t Wait for 2015 2014 was our first full year here in business at FoodTruckr, and we have to say—what an incredible year it’s been! From the debut of our “How to Start a Food Truck” series to having an episode of the ...
Throwback Thursday: Timeless Business Lessons For Food Truck Owners If cooking food -- and serving customers -- was a food truck owner's only job, then everyone would become a mobile kitchen owner (well, at least the people who desire to be one, that is). Unfortunatel...
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungr...
Top 5 FoodTruckr Articles For 2017 So Far Whether you are in the process of shattering your food truck goals for 2017 or are slightly off track, you can never have too much motivation, inspiration and advice. With that in mind, we are abou...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 24-30 We understand how busy food truck owners can be -- you are running your own business, after all -- which is why we decided to do you a little favor. In hopes of helping you achieve all of your goal...
How To Crush A Catering Gig For Your Food Truck Business Food truck owners, are you looking for another way to make more money at your mobile kitchen business? In other words, are you looking for another stream of income? Have you ever thought about doing s...
How to Run a Food Truck 15: Track Your Food Truck Metrics As a food truck owner, you probably pride yourself on being quite familiar with all the inner workings of your business. Very few business owners get the opportunity to be involved in every aspect of ...
FS010- What you Ought to Know About Food Truck Festivals In this episode of FoodTruckr School we have a very educational chat with Jessica Capistrant, one of the co-founders of the Phoenixville Food Truck Festival in Pennsylvania. Food Truck festival...
Throwback Thursday: Keep Up With Food Industry Trends Do you stay up to date on all of the latest trends when it comes to the food truck industry, FoodTruckrs? Not everyone does, but for the purposes of this Throwback Thursday article, we are going to...
Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Weekend Tips For New Food Truck Owners The weekend is here. Therefore, we pose this question: What are you doing to make your food truck business better? More likely than not, you are putting in some serious hours since your lines are l...
Flashback Friday: 10 Helpful Food Truck Articles From Last July FoodTruckr is your one-stop shop for all things related to food trucks. In the spirit of that thinking, we wanted to give mobile kitchen owners a Flashback Friday special in the form of 10 helpful ...
3 Questions That Could Lead To Food Truck Success Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter