Tips To Stay Motivated As A Food Truck Owner


Staying motivated isn’t easy when you’re trying to conquer your dreams.

When you’re first getting started, motivation is flooding in. However, when you’re finally working in your dream job or field, you realize that you have to work just as hard to keep your dream alive. Not to mention, you have to be consistent with your efforts, which can lead to burnout and being overworked.

So, how do you stay motivated as a food truck owner?

Below are three tips to help you out along the way.

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Tips To Stay Motivated As A Food Truck Owner

3.) Make Time For Yourself

This might seem impossible for many food truck owners because, whether they’re serving and cooking food at their kitchens or not, they’re always doing something for their business.

The important thing to remember is that breaks and downtime might be taking you away from your business at the time, but they will keep you going in the long run. You have to set aside time for breaks and moments spent away from your business.

While it’s easy to stay motivated and work nonstop at your truck at the beginning of your journey, you eventually have to take the foot off the gas pedal in the form of breaks. It’s important to take care of your mental health in any industry, and especially when you’re working double-digit hours every day of the week.

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Even if you only take small breaks throughout the day, it can help with the goal that’s making time for yourself.

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2.) Work On Projects You’re Passionate About

Sometimes, this is easier said than done. After all, when you’re first starting out, you will take any project and work you can get because business might be slow and you need to make money.

Over time, and once your food truck business starts growing and gaining traction, you can be more choosy with who you cater for, what locations you serve at, etc.

In the grand scheme of things, you’re going to be cooking food and serving customers no matter where your work and gigs take place and that helps a lot in terms of staying motivated because it’s what you’re likely most passionate about.

However, our goals and dreams can always be enhanced, and you’re going to be more passionate (or at the very least, excited) about certain locations, gigs and events.

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1.) Continue To Reach & Enhance Your Goals

If you want to stay motivated as a food truck owner, then you have to continue to reach and enhance your goals. While that’s easier said than done, and of course, you want to reach your goals, it’s important to have new things to shoot for and large goals to reach.

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These are the things that keep us going, whether it’s making more money and being able to work less, expanding your food truck business with more food trucks or a sit-down restaurant or whatever it might be.

Becoming complacent can lead us down a path of unfulfillment or, at the very least, not being motivated. That’s why it’s important to keep the passion alive and remember why you became a food truck owner in the first place. And to continue to reach for and achieve challenging goals.

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About the Author


FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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