As we mapped out in a previous article, Facebook Messenger marketing is an effective digital marketing tactic for food truck owners.
While we have discussed it some, today we’re going to go into further detail on the benefits of messenger marketing for your food truck business.
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As Ian Smith, a partner of FoodTruckr and owner of Evolve Media, points out in this article, there are many benefits of messenger marketing:
- Go where the growth is
- Get ahead of the competition
- Manage messenger with ease
- Connect with your customers effortlessly
- Experience higher engagement rates
- Achieve any business objective
- Enjoy more capabilities
- Customize your customer journey
- Develop deeper relationships
All of these benefits of messenger marketing will help take your marketing efforts to the next level and can also help to make your efforts more meaningful and effective since messenger marketing can lead to better results. It can also be done from the convenience of your own home (and, in many cases, Facebook account).
While many food truck owners haven’t caught on yet, business owners are starting to see great results with messenger marketing. By jumping aboard now, you can get ahead of the competition and see your own marketing efforts grow.
Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.
Not only is Facebook Messenger easy to use but you and your customers are already on it — well, at least the customers and fans who are already following your food truck on Facebook. Therefore, you can easily connect with them since you’re on the same platform.
You can also see higher engagement rates and develop deeper relationships. Messenger marketing is allowing businesses to achieve higher open rates than other marketing techniques such as email marketing.
Plus, it can be done in a one-on-one setting, with just you and the customer, and also in real time, which can help build those long-lasting relationships that turn followers into customers and sales.
There are also a variety of things you can do with messenger marketing, such as marketing campaigns all the way to surveys or simply asking your followers/customers if they’re satisfied with your food and service.
Not to mention, as Smith points out, “Messenger has similar qualities to SMS like instant delivery and capturing attention, but it also has the attractiveness and automation power of email,” which goes along with the benefit of enjoying more capabilities.
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And, “With all the capabilities of ManyChat for Messenger marketing, you truly have the freedom to customize the experience for everyone.”
Clearly, there are many benefits of messenger marketing for your food truck business. If you want to start incorporating this marketing strategy, then we encourage you to reach out to Evolve Media for more information and to help you get started.
Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.
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