3 New Strategies Food Truck Owners Can Try This Summer


Summer is around the corner which should be music to food truck owners’ ears.

While, yes, summer is known as the busy season in this industry and you’re likely going to be busier than you can handle at times, it also can mean an increase in sales and serving your high-quality food to more people.

In hopes of helping owners devise new plans for the summer, we featured three possible strategies below.

3 New Strategies Food Truck Owners Can Try This Summer

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3.) Change The Way You Interact With Customers

Your customer service might be your greatest strength, and in that case, you might not want to make even the slightest tweak.

However, you can never have too many customers and it’s important to always be thinking of ways to lure people to your food truck.

If you have the money, it might be a good idea to bring in a digital marketing company to take over your social media networks and other digital marketing needs. You could also incorporate email marketing, Facebook Messenger marketing and other invaluable methods that are doing wonders for many businesses.

Quality customer service is the name of the game and boosting your digital marketing can lead to you interacting with your customers in new ways, which could lead to an increase in this department.

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2.) Incorporate Deals, New Food & Locations

You don’t have to do all of these things, but if you’re looking for little ways to change things up this summer, then you can start by incorporating summer deals, new food items and finding new locations to serve your food.

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While this might sound obvious to some food truck owners, people have a funny way of getting into a routine, which can lead to not breaking out of their bubbles all the way to complacency.

If nothing else, giving your customers something new to look forward to this summer could lead to a small boost in sales.

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1.) Brainstorm Ways To Be More Productive & Effective

There might only be one specific way to cook your food, but there are still plenty of other strategies you can incorporate to boost productivity and efficiency.

While it might be a more expensive solution, new cooking equipment could do the trick. As can training your employees on new methods or bringing on a new credit card machine.

Other strategies include breaking up your tasks (inventory, paperwork, cooking, social media, marketing, etc.) into separate time blocks, which you might already do, to ensure you’re giving each task the time and attention it deserves. After all, if you’re trying to do many different things at once, mistakes could happen and tasks could actually take longer to achieve, which is the opposite of being productive and effective.

Every food truck business is different so every business is going to have different methods; however, brainstorming ways to be more productive and effective could lead to your truck operating smoother all the way to enjoying the day-to-day grind more.

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Image by Lukas Bieri from Pixabay

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About the Author

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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