Consistent. Hard. Work.
That’s the key — well, that and loving your job … and so many other ingredients, really.
Of course, consistent hard work is the only way you are going to find out if something actually works. After all, you can’t just incorporate a strategy for one day and then give up on said strategy. That is not accurate data.
Regardless, for the purposes of this Flashback Friday article, we are going to go back to Feb. 25, 2015. On that date, FoodTruckr published this article: How to Run a Food Truck 18: Be Consistent.
When you are trying to achieve success, it’s easy to incorporate a bunch of different strategies and wish for instant success in the process; however, if you really want to see success, then you have to be consistent with your efforts — you have to water your food truck plants, if you will.
Flashback Friday: Be Consistent At Your Food Truck
How to Run a Food Truck 18: Be Consistent
Preview from the article:
In last week’s “How to Run a Food Truck” lesson, we explained how achieving a healthy work/life balance and establishing a regular routine can make you a more effective business owner. Today, we’d like to continue onward with a similar topic—consistency, and what this important principle can do for your food truck.
Cultivating consistency in your life, your work, and your behavior is one of the keys to becoming a better business owner. Consistency helps you stay focused on your goals, and most importantly, it allows you to build stable, long-lasting relationships with your customers. Let’s begin today’s lesson by looking at what it really means to be consistent.
What is Consistency?
We’ve written about consistency before here at FoodTruckr—in fact, we named it one of the top three qualities of a great brand in our popular article, “Food Truck Branding 101: Build a Brand That Rocks.” For your food truck, consistency means that when you promise something to your fans, you deliver. Your customers have a clear expectation of what your food truck has to offer, and they get to enjoy it every time they step up to your ordering window.
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More great info from this article:
1. Evaluate Where You Can Be Consistent
Before you can commit to being consistent across your brand, you need to spend some time thinking about what you can realistically do consistently. It’s a pretty tall order to immediately decide that you’re going to deliver excellent service, cook every meal the same way, and maintain a regular schedule all at once. Instead, try focusing on one or two of these things at a time.
Maintaining consistent pricing and delivering consistently excellent service are a couple of the easiest practices to implement early on—and once you’ve mastered these, you can move on to more challenging tasks like setting up a consistent schedule for your truck and posting consistently on social media. Mistakes will happen, so you shouldn’t get discouraged if something comes up that throws off your regular routine. Instead, you should focus on figuring out what you can reasonably expect to do consistently and spend your energy making those things happen.
Overnight successes, especially in the food truck industry, do not grow on trees. In fact, they are very, very rare, for this is not a get-rich-quick scheme. The key is coming up with a solid plan, and then sticking to said solid plan for a good amount of time. If you continue to water your food truck plants (aka stick to your plan), you will eventually attract more and more customers, and you will make more money as a result.
If you want to achieve success in the food truck industry, then you need to be in this for the long haul.
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