How Food Truck Owners Can Structure Their Videos


As you’ve likely noticed on your social media networks, videos are powerful.

They’re interesting, informative, and so much more.

With that in mind, we pose this question: How do you structure your videos?

Do you do recipe videos in which you show people how you make your food? Perhaps you do a montage and show pictures of your food, your truck, customers, etc. You might not even post video content on your website or social media networks.

If you do or if you’re interested in this form of content, then we have a treat for you today.

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How Food Truck Owners Can Structure Their Videos

FoodTruckr partner Ian Smith recently published an article on his website, Evolve Media, that explains how to structure your scripts for Facebook and YouTube videos.

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Without giving too much away, the article, titled How To Structure Your YouTube or Facebook Video Ad Script, dishes out these steps when creating your script: Pattern interrupt, hook, ask for engagement, body content, incorporating a call to action, and properly ending the video.

While the main purpose of your videos might be to show off your food and give your truck some exposure, it’s important to persuade your customers and followers to visit your mobile kitchen, and a powerful video can help to achieve that goal.

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To see a step-by-step guide on how to structure your videos, we encourage you to read Smith’s article here. You can also watch the video version by following this link.

We also encourage FoodTruckrs to visit Evolve Media to learn more about digital marketing and subscribe to Smith’s YouTube page by following this link and clicking the subscribe button.

Image by StockSnap from Pixabay

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About the Author

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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