FS009- How Craig Expanded His Food Truck Business into Catering and Classes

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In this episode of FoodTruckr School, I’m very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina.

Craig’s background in the catering industry became very useful after starting his food truck, because his business has since expanded into a very successful catering company.

Beyond that, Craig and his team also hold classes to share recipes and get people involved in the creation of his food, which is awesome!

If you’re interested in perhaps going down the road of starting a catering business along-side your food truck, or even expanding into classes (which sounds fun – but also imagine how that can help your brand!), then this is an episode you definitely DO NOT want to miss.

More Specifically, in this episode you’ll learn about:

  • How Craig got started in the food truck industry.
  • What made him decide to do event catering, and the differences between on-truck and off-truck events.
  • How holding classes play a role in relationship building and marketing within his business.
  • Details about how he’s built his team to serve all of these components of his brand.
  • Fantastic strategies and actionable advice related to all of the above.
  • And more!

Links and resources mentioned in this episode:

Right-click here to download the MP3 file

Thanks for Listening!

Thank you again, for listening to this episode of FoodTruckr School. Truly, we hope you don’t just listen, but you also take action and actually think about your brand, what it means and how you might be able to improve it.

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About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

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