Things Sit-Down Restaurants Do Well That Food Trucks Should Implement

Restaurants

Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kitchens are really on the rise, meaning we are seeing an abundance of food trucks everywhere we go (of course, it does depend on where you live).

While the food truck industry might be booming, sit-down restaurants will always — always! — be around. As a result, food truck owners should take a page or two out of the sit-down restaurant playbook. In other words, there are certain things traditional-like restaurants do really well, and mobile kitchens should start implementing those things, if they haven’t already.

It doesn’t matter who you are or how successful your business is, you can always improve. Therefore, make sure to start implementing the four things below, kitchen truck owners.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Things Sit-Down Restaurants Do Well That Food Trucks Should Implement

  • The Work-For-A-Tip Mindset
  • Making Customers Feel Welcome Right When They Walk In The Door
  • Advertising
  • An Amazing Environment

The Work-For-A-Tip Mindset

Let’s start this point off by saying this: You should always treat your customers right. There are no exceptions. With that in mind, restaurant servers will go above and beyond to please their customers in hopes of getting a better tip. This isn’t a bad mindset for food truck employees to incorporate.

Why? At the very least, you will make your customers happy. However, in the best-case scenario, you will not only get a tip, but you will retain more customers as well. It’s clearly not out of the ordinary for food trucks to receive tips, so why not incorporate the work-for-a-tip mindset?

You May Also Like...  Advanced Food Truck Tactics: Stop Getting Screwed By Crap Events

Incorporating this mindset will only lead to better customer service, and that is how you retain customers in this industry. Of course, your delicious recipes might have something to do with it as well (okay, so your food is the No. 1 reason why customers keep coming back for more).

Restaurants

Just so we are perfectly clear, we aren’t saying to pay your employees less money, we are simply saying to incorporate the work-for-a-tip mindset in hopes of quality customer service.

RELATED: Wagner’s Pizza Bus Serves Up Amazing Pizzas In Fairbanks, Alaska Year-Round. Believe it or not, this food truck stays open even when the temperatures get extremely cold. You can learn more about this truck’s amazing story by checking out this article.

Making Customers Feel Welcome Right When They Walk In The Door

Sit-down restaurants have a tendency to make their customers feel welcome right when they open the door — and that is a good thing. That might have something to do with the fact that many restaurants have a host, but it is still a strategy that most restaurants incorporate. Food truck owners, take notes.

If your customers enjoy their experience at your lunch truck, then there is a good chance they will venture to your lunch truck once again in the future. So, the moment someone gets to your mobile kitchen window, make them feel welcome. Ask them how their day is going. Recommend a new item. Simply put, be friendly.

Advertising

Fast food restaurants and sit-down restaurants alike are experts when it comes to advertising. No, you don’t have to start doing commercials, although you can if you want, and if you have the funds.

You May Also Like...  How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers

Let’s look at a fast food restaurant. On the windows of a fast food establishment, you will typically find pictures of deals, new food items and meals in general. As a result, some people might know what they want before they even step inside a fast food restaurant.

Now, there are plenty of mobile kitchens out there that have pictures of their food out in the open, but there are plenty of mobile kitchens that don’t. Your No. 1 weapon is your food, so you should be showing it off as much as humanly possible.

Therefore, advertise when you can, even if it is placing pictures of your food all over your truck, handing out flyers, having a sign in front of your truck with specials on it or whatever it might be.

RELATED: November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses. Why is November the perfect month for food trucks to ramp up their catering businesses? Well, you are going to have to read this article to find out, but we will give you one hint: It has something to do with the weather.

An Amazing Environment

RestaurantsTo figure this lesson out, simply look at what a sit-down restaurant like Texas Roadhouse is doing. They have a very lively environment, if you will. From the servers to the customers, people actually want to be there. The great thing about this concept is the fact that you can tailor it however you would like.

For example, if you have a Hawaiian theme, then you can make your customers feel like they are in Hawaii when they visit your truck. Or, you can simply make your environment very happy and positive — the choice is yours.

You May Also Like...  The No. 1 Thing Food Truck Owners Should Consider Doing In 2017

Nonetheless, you need to make your environment your own. Certain sit-down restaurants do a great job of this. For example, a place that serves New York-style pizza might play Frank Sinatra in the background, and people will naturally feel like they are in New York as a result.

Every place is different, but don’t just be a bland establishment that takes an order, cooks the food and then gives said food to the customer. Make going to your food truck an experience for everyone involved.

While there are an endless amount of things sit-down restaurants do right and an endless amount of things food trucks do right, mobile catering truck owners need to start incorporating the four points above in some fashion. What do you have to lose?

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Advanced Food Truck Tactics: Stop Getting Screwed By Crap Events If you're already running a food truck, there's something we need to talk about. Because I'll put money on the fact that you either have been or currently are getting screwed by crap events. To help, ...
Reasons Why We Love The Food Truck Industry The food truck industry is awesome -- there is really no other way to put it. Why do we love the food truck industry today? Well, we will be giving you some golden reasons why we love this magical and...
How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
FS029: Food Carting in Style with Nathan Beck from Natedogs I'm very excited to introduce Nathan Beck, founder of Natedogs. Nathan's here to talk about something we haven't covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, r...
How A Food Truck Owner Can Stay Ahead Of The Schedule Whether you are a food truck owner or a 9-to-5 worker, it is crucial to stay ahead of your schedule. This isn't always the easiest thing to do, especially if you are a food truck owner and find yourse...
Food Truck Marketing 101 Infographic Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
Common Characteristics Of Successful Food Truck Owners Many people have entered the food truck industry, and many people have failed. On the flip side, many prepared food truck owners have entered this industry and have found a great amount of success in ...
Some Of The Most Common And Unusual Food Truck Insurance Claims From Insure My Food Truck Every food truck needs insurance. There are obvious reasons why insurance is necessary, such as auto accidents, fires and food-related illness, but you might be surprised at what some of the most c...
How to Run a Food Truck 01: Train Your Food Truck Employees Welcome to the first lesson of our second food truck business planning series: "How to Run a Food Truck." We’re so excited to have you here! Whether you’ve just hit the streets after following alon...
How To Find The Perfect Location For Your Food Truck One of the most important parts when it comes to starting up a food truck business is figuring out where you are going to park your food truck. For some people, this might be an easy decision. For oth...
FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson Today, we're extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general! Shawna Dawson co-founded the LA Str...
Delicious Foods Everyone Should Be Enjoying This Fall Fall is coming. This means a few things. For one, the leaves are going to start changing colors (and falling), the temperatures are going to drop, the nights will become longer, the days shorter, foot...
The No. 1 Thing Food Truck Owners Should Consider Doing In 2017 How are you planning on achieving your goals in 2017, food truck owners? Sure, there is still some time left in 2016, which means you might still be trying to figure out what you want to accomplish...
The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant From A Business Standpoint If you are a business owner and are thinking about entering the food truck industry, this question has likely popped up multiple times: Should I invest in a sit-down restaurant or food truck? From ...
How to Start a Food Truck 09: Write a Business Plan In the first two units of “How to Start a Food Truck,” we worked on making some basic decisions about your food truck concept and researching the local laws and requirements for trucks in your area. W...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter