How Food Truck Business Owners Can Gain More Customers In 2017

2017

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

2017 is a new year, and it just so happens to be a couple of days away. This should be a huge blessing for food truck business owners who didn’t meet all of their goals in 2016. After all, 2017 provides mobile kitchen owners with a fresh start. Take advantage of this golden opportunity.

One of the main goals food truck owners should be focusing on in 2017 is gaining more customers. The reasoning behind this is simple. More customers means more sales. More sales, of course, means more money coming in for your business. More money means you can hire more employees, expand, perhaps upgrade your food truck, etc.

While you likely have plenty of goals in 2017, make sure you are focusing on gaining more customers. That alone could take your business to the top. With that in mind, here are three ways to gain more customers in 2017.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How Food Truck Business Owners Can Gain More Customers In 2017

  • Pick Up Their Marketing Game
  • Hire Passionate Employees
  • Do Something Different With The Menu
You May Also Like...  How Your Food Truck Business Can Rock Spring

Pick Up Their Marketing Game

Digital marketing (or marketing in general) is so important for a business. And no, the food truck industry is no exception.2017

Digital marketing might not be your thing. Heck, you might not even know how to run a Facebook account. That is okay as long as you hire someone to take care of these needs. You see, digital marketing can help you lure more people to your website, it can help you gain more followers on social media, it can help said followers stay informed and entertained and the list of possibilities could go on and on. This is so important because all of this could lead to you gaining more customers. Remember, more customers means more money for your business.

That is why you have to pick up your marketing game in 2017, lunch truck owners. At the very least, more people will become aware of your food truck business, and that’s never a bad thing.

Looking to build a new custom food truck? Check out this link for more details!

Hire Passionate Employees

No, we are not saying you should fire your current employees and replace them with new ones. We are saying this, however: If you need to hire more employees (perhaps 2017 is the year you finally hire your first employee), then make sure you hire passionate ones. If your employees are passionate about the food truck industry, food and people in general, then that is really going to show, and your customers will take notice.

You May Also Like...  Food Truck Owners Can't Stop Making New Goals

This could lead to you having an amazing — and friendly — food truck community. Customer service, especially in this industry, is so important. If your food is amazing and you have great customer service on top of that, then your mobile kitchen is going to be the talk of the town.

Bad customer service alone — even if the food is delicious — could lead to a business losing customers.

RELATED: How To Find The Perfect Location For Your Food Truck. Finding the perfect location in the food truck industry is a must. Check out this article to find out more.

Do Something Different With The Menu

2017You don’t need to completely tear apart your menu and change all of your recipes in 2017 — well, unless you want to do that, that is. A better strategy would be to do something different with your menu, something new.

Perhaps you don’t offer daily specials at your food truck. If not, that might be the way you change up the menu in 2017. Another way is to add a new line of foods, or a new meal. After that, you can use digital marketing to get your followers, customers and fans pumped up for this new meal, which could lead to some serious foot traffic at the beginning of 2017. That sort of trick seems to be doing wonders for restaurants like Carl’s Jr. (marketing/advertising a new meal) — and that’s just one example.

The key here is to do something different with your menu so you can lure in customers to try something new. That alone might not lead to you having the most successful year ever, but it could certainly help, and it could help you gain new customers in 2017.

You May Also Like...  Tips During The Holiday Season In The Food Truck Industry

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Take Your Food Truck Business To The Next Level With This Growth Kit Are you looking to take your food truck business to the next level and increase your sales? Look no further than our Food Truck Business Growth Kit to make that happen! If you are all about growing yo...
Food Truck Business Owners Need To Focus On Marketing In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS001- Tips, Strategies and More with Mike Swaleh from Tikka Tikka Taco and The Great Food Truck Ra... We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the ...
The Soul Food Stop Is ‘A Food Truck On Steroids’ Everyone has a story to tell. Everyone has traveled along on their own eventful journey. Mobile kitchen owners in the food truck industry certainly have their own stories to tell, and the Soul Food St...
How You Know You Need More Financing For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Powerful Quotes Food Truck Owners Should Follow Every Day Everyone could use a spoonful of inspiration from time to time, and that is exactly what we are here for. Today, we will be providing powerful quotes, and food truck owners should follow said powerful...
How to Run a Food Truck 22B: More Marketing Tips for Advanced FoodTruckrs A couple weeks ago on FoodTruckr, we brought you six advanced food truck marketing strategies to help you grow your business and reach more new customers than ever before. Today, we’re so excited to b...
#FoodTruckFan: How to Sell the Cost of Better Ingredients On Wednesday in the "How to Start a Food Truck" series, we wrote about the importance of quality ingredients. As a customer, I wholeheartedly second that. I’m sure that as a business owner, you con...
How Food Truck Owners Can Prepare Their Business For The Fall Depending on where you operate a food truck business, fall could be a busy time of the year for you or the opposite. Nonetheless, mobile kitchen owners have to be prepared. In the spirit of fall ap...
What Financing Can Do For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Creating a Mobile App for Your Food Truck Business Why create a mobile app for your food truck business? Mobile apps can help your business easily advertise and sell your products and services. Creating a social media presence with a mobile app will h...
FS017- Food Truck Propane Safety with PERC On July 1st, 2014, a horrific and tragic event happened in Feltonville, Philadelphia when a food truck exploded, injuring 13 people, including 2 critical injuries. Sadly, the two people who wer...
Delicious Foods Everyone Should Be Enjoying This Fall Fall is coming. This means a few things. For one, the leaves are going to start changing colors (and falling), the temperatures are going to drop, the nights will become longer, the days shorter, foot...
The 12 Days of FoodTruckr: 7 New Things to Sell On the seventh day of Christmas, FoodTruckr’s giving you… 7 New Things to Sell! We’re hoping today’s new post will bring all of you who are getting ready to start your own food trucks a little inspi...
The First Step In Securing Food Truck Financing Is Trying Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter