FS002- Food Truck Branding – From Logo to Design, Culture and Customer Experience with Chris Adams

Food Truck Branding

FoodTruckr School Podcast Artwork

In this second episode of FoodTruckr School, we chat with Chris Adams from Rocketman Creative, a branding expert and strategist who helps food trucks new and old establish their identity and focus or re-focus their branding efforts for maximum impact.

It’s so much more than just designing a cool logo – there’s an entire culture that can be created based on how well your brand is established. Think about brands like Apple or Starbucks – powerful brands with cult-like followings that people are proud to support, and will often go out of their way to.

After listening to this episode, you’ll know exactly what it takes to create a brand that succeeds, and have a marketing education that will help you stand out from the crowd. And the best part – this podcast, as always, is free! 🙂

More Specifically, in this episode you’ll learn about:

  • The important elements that need to exist before even a logo or any designs.
  • 4 core elements of an outstanding, memorable logo.
  • The true definition of brand and the most important word that you need to know that relate to it.
  • Characteristics of food trucks with poor branding, so you don’t make these same mistakes.
  • The importance of the “tone” and “flair” that you have within your brand.
  • The exact step-by-step process Chris uses to help food truck owners shape their brand.
  • How to validate your food truck business idea before you spend money on a truck.
  • Positioning and developing your “unique offering” and personality as a food truck.
  • How to craft your menu to truly support your brand and message.
  • The secret of “easter eggs”.
  • Plus so much more…
You May Also Like...  FS019- What's it REALLY Like to Start a Food Truck with Gina from Get the Scoop

Links and resources mentioned in this episode:

Right-click here to download the MP3 file

Thanks for Listening!

Thank you again, for listening to this episode of FoodTruckr School. Truly, we hope you don’t just listen, but you also take action and actually think about your brand, what it means and how you might be able to improve it. Thanks to Chris once again for his expertise and strategies, and if you have a moment, please let us know what you think about this episode in the comment section below!

FoodTruckr School will be on iTunes in a couple of weeks, and at that point you can leave a rating and review on iTunes too.

Until our next episode, thank you for your support. We’re here for you!

Recently on FoodTruckr

5 Branding Tips For New Food Trucks Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 24-30 We understand how busy food truck owners can be -- you are running your own business, after all -- which is why we decided to do you a little favor. In hopes of helping you achieve all of your goal...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...
FoodTruckr Heroes: Cultured Caveman Some food trucks get our attention by offering the most scrumptious, creative new recipes we’ve ever heard of.  Others stand out by offering the best possible versions of classic dishes that we all kn...
Flashback Friday: A Look Back At December 2016 At FoodTruckr Since it is December (Dec. 8, to be exact), and since 2018 has almost arrived, we decided to make this week's version of Flashback Friday really special. For this week's edition, we are going to go...
Throwback Thursday: Consider A Food Truck Expansion If you want to continue your success, then your goals and dreams need to be ever-changing. And by that, we mean this: You can't stop your goals and dreams at opening up a food truck business. What ...
How to Run a Food Truck 25: Set Up a Catering Business In the last “How to Run a Food Truck” lesson, we explored the potential opportunities open to FoodTruckrs who are interested in expanding their businesses to include events. Today, we’ll tackle a simi...
Throwback Thursday: Organize Your Licenses And Permits For Your Food Truck Business There's one thing many food truck owners don't like talking about ... but it's so important nonetheless. Enter, in Throwback Thursday fashion, licenses and permits. If you want to run your busin...
How to Start a Food Truck 19: Organize Your Licenses and Permits Can you believe summer is almost here? Food truck season is officially upon us, the warm weather is here to stay, and today’s lesson marks the end of Unit 5 on making your business official in the “Ho...
Flashback Friday: Looking Back At FoodTruckr’s Top Party Food Ideas For The 4th Of July In the spirit of it being Flashback Friday, and the 4th of July being right around the corner, we are about to look back at FoodTruckr's top party food ideas for the -- you guessed it -- 4th of July! ...
The First Step In Securing Food Truck Financing Is Trying Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How To Conquer Burnout In The Food Truck Industry Burnout exists in every industry ... even if you love what you do. Therefore, you better believe burnout exists in the food truck industry, an industry in which owners tend to work double-digit hou...
Throwback Thursday: Food Truck Resolutions For this week's edition of Throwback Thursday, we wanted to pose this question: What are your New Year's resolutions for 2018? What are your big plans to make this the best year yet at your food tr...
Food Truck Branding 101: Build a Brand That Rocks We all learned at an early age not to judge a book by its cover, right? That’s bad advice when it comes to brands. On a daily basis, customers are bombarded with advertisements and challenged to make ...
FS036: The Hard Work of a Building a Dream – with Sharon of Magic Coffee Truck Today's guest is in the midst of building her dream. Magic Coffee Truck is about to hit the streets of Atlanta, thanks to the hard work of owner Sharon Turner. Many of my guests on the FoodTruckr S...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter