Why Food Truck Entrepreneurs Need To Change Up Menu Strategies

Menu

How’s that menu looking?

Are you putting a lot of time, effort and thought into your menu, or are you just winging it? At first, because you are just breaking into the industry, winging it might be your best option. Over time, you need to start incorporating strategies. If you don’t, then how do you expect to thrive and grow, food truck entrepreneurs?

While marketing, social media and customer service are so important in the food truck industry, so is changing up your menu strategies. Do you have the same menu year-round, or do you change it up as the seasons change? If you go with the same menu year-round, hopefully it is as unique — yet simple — as In-N-Out’s menu. If not, then you could be in trouble.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Why Food Truck Entrepreneurs Need To Change Up Menu Strategies

  • You Have To Find Ways To Attract Customers During The Offseason
  • Food Trends Need To Be Taken Into Account
  • You Never Know What’s Going To Work Until You Try It
  • Being A Chef Is An Art, And You Have Every Right To Be Creative
  • Your Customers Will Appreciate You Changing Things Up

You Have To Find Ways To Attract Customers During The OffseasonMenu

As food truck entrepreneurs already know, the offseason can be a rough time filled with stress, pain and up-and-down business. That’s why changing up the menu is so important — because it helps to attract customers.

You May Also Like...  10 Reasons To Become A Food Truck Owner In 2019

For example, look at Carl’s Jr. They come up with new burgers all the time, and then market them like crazy. This, of course, likely leads to customers coming in just because of that burger. That’s a very unique and smart strategy, and food truck business owners should use that same strategy during the offseason.

For example, when Thanksgiving is just around the corner, create a festive meal and then market it like no other on your social media accounts. The main thing here is the fact that changing up the menu can help to attract customers. Everyone likes to try new foods, after all.

Food Trends Need To Be Taken Into Account

Why should mobile kitchen entrepreneurs change up their menus? Well, because food trends need to be taken into account. Right now, the pumpkin spice trend is taking over the food scene. This trend is massive, and everyone seems to be jumping on board. Why not? It’s great for business and, once again, helps to attract customers.

So many industries take trends into account. For example, sports websites will try to drive traffic by taking many different angles on one news topic. Take Deflategate for example: ESPN did story after story on that topic, and other sites followed along.

While you don’t want to go overboard, it’s completely okay to join the trends. Other food trucks are certainly doing it.

RELATED: Delicious Foods Everyone Should Be Enjoying This Fall. It doesn’t matter if you are a kitchen truck owner or customer, you need to be enjoying these delicious foods during the fall. Your tastebuds will thank you over and over again.

You May Also Like...  Throwback Thursday: A Look Back At FoodTruckr Articles That Are Perfect For Fall

You Never Know What’s Going To Work Until You Try It

When it comes to your menu strategies, you never know what’s going to work. Therefore, you might as well try everything out. Make sure you are keeping track of what works along the way (this is your data). Then analyze this data and incorporate it into your menu.

Going back to the pumpkin spice trend, did anyone really think this flavor would be the king of fall when it first became a thing? If you did think it was going to become the flavor of fall, then hopefully you jumped on it early and often.

Nonetheless, you never know what’s going to work until you try it, and that 100 percent relates to your menu.

Being A Chef Is An Art, And You Have Every Right To Be Creative

The act of being a chef is an art. As a result, you have every right to be creative with your menu and each individual recipe/meal.

If you want to make a dish look fancy, then by all means do so. Be creative with not only your menu, but the strategies that go behind it as well.

RELATED: Powerful Quotes Food Truck Owners Should Follow Every Day. Food truck entrepreneurs, you would be doing yourself a huge favor by following these powerful quotes every single day, and especially when you get discouraged. The food truck industry is not an easy industry to master, so having the right mindset is important.

Your Customers Will Appreciate You Changing Things UpMenu

Last but not least, your customers will appreciate you changing things up.

You May Also Like...  Throwback Thursday: A Look Back At FoodTruckr's Interview With Better Buzz Mobile Espresso

People venture to your food truck for many different reasons. For example, they want great food, they don’t want to cook and they don’t feel like waiting at a sit-down restaurant. Mobile kitchen trucks are convenient, and changing up your menu will not only make your customers happy, but it will be an added bonus as well.

Now, you don’t want to change up every single meal — unless that’s your strategy and it has been working like a charm — because it would be silly to get rid of a crowd-pleaser.

You eat at other restaurants all the time (or you have at least eaten at one before), so you have been on the customer side. What excites customers? How about going to a food place and seeing a new meal, a new special. People talk about new menu items all of the time, because people love food.

In the grand scheme of things, you want your customers to enjoy your food so much that they will actually come back for more (who knows, maybe they will even recommend your truck to others), and changing up your menu strategies is one of the many ways to achieve that feat.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

3 Reasons Why You Should Feel Accomplished If You Are A Food Truck Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
5 Things That Are Likely On Every Food Truck Owner’s Mind As a food truck owner, you have a lot on your mind. It's attached to the job description, really. After all, you are a business owner, and business owners tend to have a million different things ra...
FS005- Customer Service Tips and Marketing Insights from the FoodTruckr Team This episode of FoodTruckr School is a bit different—Pat’s not here, so the team at FoodTruckr HQ took over! Matt Gartland, Nicole Farley, Jonathan Wondrusch, and Mindy Holahan held a roundtable discu...
Announcing…the “How to Run a Food Truck” Series! We showed you how to start a food truck—and now it’s time to take your learning to the next level. That’s right, FoodTruckrs! Coming up next, we’re proud to announce our brand new blog series: “How...
Food Truck Friday: Advice For Mobile Kitchen Owners Who Are New To The Industry In the spirit of it being Food Truck Friday, we are about to unleash a ton of advice that is perfect for folks who are new to the mobile kitchen industry. If you can relate, then we highly recommen...
The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 31-Aug. 6 So much valuable information was released at FoodTruckr last week, and we want to give the folks who missed the info an easy way to access it, which is why we will be providing every article below. W...
3 Things That Are Going To Get You Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truck Owners Have To Cut Out Distractions — Just Like Any Other Profession Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: All-Star Advice From Real Food Truck Owners In the recent past, we interviewed real life food truck owners who were battling it out in the mobile kitchen industry. Each food truck had its own unique story -- which tends to be the case for an...
FoodTruckr Heroes: The World’s Largest Food Truck Rally What’s better than a food truck festival that brings a ton of tasty trucks together in one place?  Admittedly, that’s a bit of a trick question!  There’s nothing better—except for a food truck fest...
3 Signs A Food Truck Owner Is In Serious Need Of A Vacation Are you in need of a vacation, FoodTruckrs? It's okay if you say yes. You're allowed to take a vacation. We know how hard you are working at your food truck business, and we also know you probably ...
Food Trucks: 2 Ways To Ensure Success This Week Hey, FoodTruckrs! If you can believe it, it's already October, and November is already rearing its beautiful head. Before we know it, it's going to be New Year's Eve, a time when we tend to do our ...
FoodTruckr Heroes: Baby’s Badass Burgers Tomorrow, we’re kicking off Unit 6 of the “How to Start a Food Truck” series with a lesson that’s all about branding—so it only makes sense to choose a FoodTruckr Hero for the week who’s killing it wi...
Flashback Friday: Handling Customer Disputes At Your Mobile Kitchen While the actual food you serve at your mobile kitchen is rather important -- it's your product, after all, and likely the thing you are most passionate about -- customers are right up there when it c...

About the Author

Jeremy

Jeremy Adams is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Love it? Share it: Share on Facebook Share on Twitter