Flashback Friday: The 10 Commandments Of Customer Relationships

Throwback Thursday

We have an extra special treat for FoodTruckrs on this fine fall afternoon, and it is, of course, coming in the form of a Flashback Friday adventure.

On 

Treat your customers right, and good luck this weekend!

Flashback Friday: The 10 Commandments Of Customer Relationships

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

The 10 Commandments of Customer Relationships

The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be rewarded with floods of excited fans who pray for the day your truck rolls into their neighborhood.

Want to know how to get into customer heaven? Honor these 10 commandments of customer relationships faithfully and you’ll be blessed with a flock of hungry, happy followers for your truck.

While we don’t want to give away all of the commandments, we are going to be providing some below!

Looking for Food Trucks For Sale? Check out this link for more details!

Side Hustle

4. Thou shalt stand for something.

Serving up delicious food on the daily is essential to your food truck’s success—but you’ll need to go further if you want to build lasting relationships with your fans. That’s why the fourth commandment is so important: You must show your customers what you believe in.

Whether you only serve organic ingredients from local farmers or donate funds to causes that support your community, show your fans what you stand for. Check out how The Cinnamon Snail, a vegan and organic food truck from New York City, practices their mission in this section from their FAQs:

Though some cynics might assume that dishonest customers could take advantage of The Cinnamon Snail, this truck believes in trust and caring for people in need. Their policies allow them to give back to the community and people who can truly benefit from their generosity—and their example also resonates with fans who are more than happy to pay for their meals. Standing up for a cause you believe in can help you connect with likeminded individuals who are interested in supporting businesses with heart.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

5. Thou shalt be upfront about thy offerings.

Business isn’t usually about generosity or selflessness—but at FoodTruckr, we believe the food truck community has the ability to be successful while playing by a different set of rules. The food truck owners we’ve talked with are genuinely great people: passionate about their businesses and excited to share their creations with others. They do business honestly and with integrity, which means that they don’t make promises they can’t keep.

Some businesses are so eager to keep their customers that they try to become one-stop shops for all of their needs—even though the company really specializes in one particular area and customers would be better served by sometimes visiting another business. You might pull the wool over on a few customers this way, but you won’t earn trust from your fans by neglecting to be upfront about what you can do.

Bananarchy out of Austin, TX has a pretty basic menu: they serve frozen bananas dipped in savory flavors like melted chocolate or peanut butter and topped with sprinkles, nuts, or other treats. Their truck was inspired by the famous banana stand from the hit series “Arrested Development”—and like their predecessor, Bananarchy embraces their simplicity instead of diluting their menu to appeal to more customers:

When you’re clear with your customers about what you serve and don’t try to dress it up with frills or fancy language, people will respect your honesty and authenticity. Have fun with your truck and let it reflect your interests. Not only does Bananarchy approach their menu with openness and honesty, but they also allude to their favorite show with the popular “GOB” banana, a recipe named after one “Arrested Development” character and his regular order.

Be upfront about who you are and what you do, and your customers will learn to trust you and appreciate you for your true talents—which deepens the foundation of your relationship.

Flashback Friday

To see all of the commandments, make sure to follow this link.

You May Also Like...  2 Reasons Why Food Truck Entrepreneurs Really Have To Make A Push Toward Yearly Goals Now

We hope you enjoyed this week’s version of Flashback Friday. Until next time, happy fall, and good luck with your food truck business!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

3 Ways To Hold Yourself Accountable To Your Food Truck Goals In 2018 Everyone's goal-making process is different. Likewise, everyone holds themselves accountable to their goals in different ways. Some people have to tell their loved ones about their goals and then h...
Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Her...
3 Reasons Why You Should Feel Accomplished If You Are A Food Truck Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwing It Back To Every FoodTruckr Article From June 2017 With it being Thursday and with June 2018 lurking around the corner, we decided to highlight every article from June 2017. The hope is that these articles will help you reach your goals and achieve...
3 Must-Have Food Truck Revenue Sources What does it take to have a food truck business that makes more than a few hundred thousand dollars a year? What about a fleet that generates seven figures and beyond? Of all the factors needed to ...
Texas Chili Queens Is Providing Austin With An Endless Amount Of Chili Options As we get deeper into fall and the weather gets cooler and cooler, the glorious food that is chili becomes more and more popular. With that said, if you are a fan of chili or live in Texas (or both), ...
3 Things You Must Do To Become A Food Truck Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Only 15 Quotes Food Truck Owners Need For Inspiration Every now and then, we, as people, need to seek inspiration and motivation, and we follow through with this search by looking up videos and quotes. Now, we know how busy food truck owners can get, ...
Announcement: FoodTruckr Is Back From Vacation! FoodTruckrs, the big announcement you’ve been waiting for is finally here: We are back from vacation! Whether you are new to FoodTruckr or have been following us since the beginning, we want to wel...
Street Food Rules And Regulations Food Truckers Should Know About Editor’s Note: Today we’re excited to present a post from Ronald Mccarthy. Food trucks seem to be on the rise all over the country as people go down the path of being self-employed and working re...
How All Food Truck Entrepreneurs Should Approach Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: Practice Plating And Presentation At Your Food Truck Another week of Throwback Thursday is here, and for this week's edition, we want to focus on the food. As many food truck owners likely already know, plating and presentation is very important, esp...
How You Can Become A More Successful Food Truck Business Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: Handling Customer Disputes At Your Mobile Kitchen While the actual food you serve at your mobile kitchen is rather important -- it's your product, after all, and likely the thing you are most passionate about -- customers are right up there when it c...
If You Really Want To Succeed In The Food Truck Industry, Then You Have To Figure Out What Is Holdin... Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter