Flashback Friday: The 10 Commandments Of Customer Relationships

Throwback Thursday

We have an extra special treat for FoodTruckrs on this fine fall afternoon, and it is, of course, coming in the form of a Flashback Friday adventure.

On 

Treat your customers right, and good luck this weekend!

Flashback Friday: The 10 Commandments Of Customer Relationships

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

The 10 Commandments of Customer Relationships

The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be rewarded with floods of excited fans who pray for the day your truck rolls into their neighborhood.

Want to know how to get into customer heaven? Honor these 10 commandments of customer relationships faithfully and you’ll be blessed with a flock of hungry, happy followers for your truck.

While we don’t want to give away all of the commandments, we are going to be providing some below!

Looking for Food Trucks For Sale? Check out this link for more details!

Side Hustle

4. Thou shalt stand for something.

Serving up delicious food on the daily is essential to your food truck’s success—but you’ll need to go further if you want to build lasting relationships with your fans. That’s why the fourth commandment is so important: You must show your customers what you believe in.

Whether you only serve organic ingredients from local farmers or donate funds to causes that support your community, show your fans what you stand for. Check out how The Cinnamon Snail, a vegan and organic food truck from New York City, practices their mission in this section from their FAQs:

Though some cynics might assume that dishonest customers could take advantage of The Cinnamon Snail, this truck believes in trust and caring for people in need. Their policies allow them to give back to the community and people who can truly benefit from their generosity—and their example also resonates with fans who are more than happy to pay for their meals. Standing up for a cause you believe in can help you connect with likeminded individuals who are interested in supporting businesses with heart.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

5. Thou shalt be upfront about thy offerings.

Business isn’t usually about generosity or selflessness—but at FoodTruckr, we believe the food truck community has the ability to be successful while playing by a different set of rules. The food truck owners we’ve talked with are genuinely great people: passionate about their businesses and excited to share their creations with others. They do business honestly and with integrity, which means that they don’t make promises they can’t keep.

Some businesses are so eager to keep their customers that they try to become one-stop shops for all of their needs—even though the company really specializes in one particular area and customers would be better served by sometimes visiting another business. You might pull the wool over on a few customers this way, but you won’t earn trust from your fans by neglecting to be upfront about what you can do.

Bananarchy out of Austin, TX has a pretty basic menu: they serve frozen bananas dipped in savory flavors like melted chocolate or peanut butter and topped with sprinkles, nuts, or other treats. Their truck was inspired by the famous banana stand from the hit series “Arrested Development”—and like their predecessor, Bananarchy embraces their simplicity instead of diluting their menu to appeal to more customers:

When you’re clear with your customers about what you serve and don’t try to dress it up with frills or fancy language, people will respect your honesty and authenticity. Have fun with your truck and let it reflect your interests. Not only does Bananarchy approach their menu with openness and honesty, but they also allude to their favorite show with the popular “GOB” banana, a recipe named after one “Arrested Development” character and his regular order.

Be upfront about who you are and what you do, and your customers will learn to trust you and appreciate you for your true talents—which deepens the foundation of your relationship.

Flashback Friday

To see all of the commandments, make sure to follow this link.

You May Also Like...  How to Run a Food Truck 22B: More Marketing Tips for Advanced FoodTruckrs

We hope you enjoyed this week’s version of Flashback Friday. Until next time, happy fall, and good luck with your food truck business!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Throwback Thursday: How Food Truck Owners Can Conquer Their Goals In The New Year With 2018 right around the corner (can you believe it's already Nov. 15?!), we decided to dish out a special treat for food truck owners for this week's edition of Throwback Thursday. Below, we wil...
Three Keys to Building Food Truck Super-Fans Close your eyes and picture your favorite regular customer. You know the Suit—extra hot sauce, hold the cheese—who always gives you a smile and a healthy tip. Or that chatty college girl who seems to ...
How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses Believe it or not, tomorrow is the first day of November, which means there are only two months left in the year for food truck owners to meet all of their goals. Are you on track when it comes to mee...
How to Run a Food Truck 22B: More Marketing Tips for Advanced FoodTruckrs A couple weeks ago on FoodTruckr, we brought you six advanced food truck marketing strategies to help you grow your business and reach more new customers than ever before. Today, we’re so excited to b...
Tips For A Successful Grand Opening At Your Food Truck Business First impressions are everything, and that saying especially rings true in the food truck industry. How can you have a good first impression in the food truck industry, one might be wondering? Easy. B...
3 Ways To Win The Holiday Season At Your Food Truck The holiday season is right around the corner. In fact, it might have already started in many places in the form of lights, music and holiday products in the stores. As a food truck owner, it would...
Throwback Thursday: Get Insurance For Your Food Truck For this Throwback Thursday article, we are going to go all the way back to May 7, 2014. On that day, FoodTruckr published some very valuable information that revolves around insurance for your foo...
Throwback Thursday: Order And Stock Supplies For Food Trucks Are you new to the food truck industry? If so, then you likely have a million different things racing through your mind, such as locations, permits, your food, customers, social media, employees, i...
Things Sit-Down Restaurants Do Well That Food Trucks Should Implement Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kit...
Types Of People Food Truck Owners Should Study To Gain More Success No matter what industry you are in, you can never stop learning. The food truck industry is no exception. So how can food truck owners continue their learning? They can read articles (such as this ...
If You Are New To The Food Truck Industry, Then This Advice Will Do You Wonders Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truck Advice From Real Mobile Kitchen Owners: Part 1 Calling all aspiring mobile kitchen owners! If you are an aspiring food truck owner, then you have likely been browsing the web nonstop for advice when it comes to breaking into the food truck indu...
These Social Media Tips Are Perfect For New Food Truck Business Owners Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down. Yes, things such a...
Throwback Thursday: A Look Back At Jan. 25, 2017 At FoodTruckr While there wasn't necessarily an article written on Jan. 25, 2017 here at FoodTruckr, an article was published on Jan. 24, 2017 ... and another on Jan. 26, 2017. So, in the spirit of it being Thro...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter