Flashback Friday: The 10 Commandments Of Customer Relationships

Throwback Thursday

We have an extra special treat for FoodTruckrs on this fine fall afternoon, and it is, of course, coming in the form of a Flashback Friday adventure.

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Treat your customers right, and good luck this weekend!

Flashback Friday: The 10 Commandments Of Customer Relationships

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The 10 Commandments of Customer Relationships

The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be rewarded with floods of excited fans who pray for the day your truck rolls into their neighborhood.

Want to know how to get into customer heaven? Honor these 10 commandments of customer relationships faithfully and you’ll be blessed with a flock of hungry, happy followers for your truck.

While we don’t want to give away all of the commandments, we are going to be providing some below!

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4. Thou shalt stand for something.

Serving up delicious food on the daily is essential to your food truck’s success—but you’ll need to go further if you want to build lasting relationships with your fans. That’s why the fourth commandment is so important: You must show your customers what you believe in.

Whether you only serve organic ingredients from local farmers or donate funds to causes that support your community, show your fans what you stand for. Check out how The Cinnamon Snail, a vegan and organic food truck from New York City, practices their mission in this section from their FAQs:

Though some cynics might assume that dishonest customers could take advantage of The Cinnamon Snail, this truck believes in trust and caring for people in need. Their policies allow them to give back to the community and people who can truly benefit from their generosity—and their example also resonates with fans who are more than happy to pay for their meals. Standing up for a cause you believe in can help you connect with likeminded individuals who are interested in supporting businesses with heart.

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5. Thou shalt be upfront about thy offerings.

Business isn’t usually about generosity or selflessness—but at FoodTruckr, we believe the food truck community has the ability to be successful while playing by a different set of rules. The food truck owners we’ve talked with are genuinely great people: passionate about their businesses and excited to share their creations with others. They do business honestly and with integrity, which means that they don’t make promises they can’t keep.

Some businesses are so eager to keep their customers that they try to become one-stop shops for all of their needs—even though the company really specializes in one particular area and customers would be better served by sometimes visiting another business. You might pull the wool over on a few customers this way, but you won’t earn trust from your fans by neglecting to be upfront about what you can do.

Bananarchy out of Austin, TX has a pretty basic menu: they serve frozen bananas dipped in savory flavors like melted chocolate or peanut butter and topped with sprinkles, nuts, or other treats. Their truck was inspired by the famous banana stand from the hit series “Arrested Development”—and like their predecessor, Bananarchy embraces their simplicity instead of diluting their menu to appeal to more customers:

When you’re clear with your customers about what you serve and don’t try to dress it up with frills or fancy language, people will respect your honesty and authenticity. Have fun with your truck and let it reflect your interests. Not only does Bananarchy approach their menu with openness and honesty, but they also allude to their favorite show with the popular “GOB” banana, a recipe named after one “Arrested Development” character and his regular order.

Be upfront about who you are and what you do, and your customers will learn to trust you and appreciate you for your true talents—which deepens the foundation of your relationship.

Flashback Friday

To see all of the commandments, make sure to follow this link.

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We hope you enjoyed this week’s version of Flashback Friday. Until next time, happy fall, and good luck with your food truck business!

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About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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