3 Reasons Why Your Food Truck Business Isn’t Achieving As Much Success As You Would Like It To

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Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

There are an unlimited amount of reasons why your food truck business might not be achieving as much success as you would like it to.

Perhaps you aren’t in the right location. Maybe you are creating these awesome plans … but you aren’t implementing them. Heck, it might even have something to do with luck (or lack thereof).

No matter what the case might be, if you want to climb to the top of success mountain at some point, then you need to analyze your situation, make some changes and then start actually going through with your newfound strategies.

There are many reasons, once again, why you might not be as successful as you would like to be, and if you can relate to the three reasons below, then you are probably one of those people.

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3 Reasons Why Your Food Truck Business Isn’t Achieving As Much Success As You Would Like It To

  • You’re Afraid To Make Changes
  • You’re Not Willing To Put In The Work
  • You Haven’t Set Up Your Dream Team Yet
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3.) You’re Afraid To Make Changes

Some people get stuck in a bubble and are afraid to leave said bubble. In fact, they fear change altogether. We can understand that, for change is a scary thing for many different reasons.

However, if you are implementing strategies that aren’t working (perhaps your social media networks aren’t doing as well as you would like), you need to make changes. Now, we aren’t saying you should be changing every little thing early and often. Every plan needs time to be carried out and executed, but if this plan has been given a shot for an extended period of time and it’s still not seeing results, then it would be in your best interest to change it, no matter what the situation might be.

No food truck chef likes to be told what to do with his/her business  — and especially when it comes to the food part — but you can’t be afraid to change something that isn’t working, or even tweak something that is working in hopes of achieving even more success.

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2.) You’re Not Willing To Put In The Work

If you aren’t willing to put in the work, whether we are talking about the food truck industry or any other industry, then don’t expect to see all-star results.

Many food truck owners are willing to put in the work … and many aren’t. Many people are tired of putting in double-digit hours at their food trucks, and they end up quitting just before they are on the verge of seriously breaking out.

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There are many factors that go into a successful food truck business — it’s not just the cooking factor. If you aren’t giving every area your best effort, then you simply won’t see as much success as you would like, for this is a business, and there are many things that have to go right for any business to succeed.

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RELATED: Why Entrepreneurs Make Good Food Truck Owners

1.) You Haven’t Set Up Your Dream Team Yet

As a business owner, you have to wear many different hats, and that is especially the case at the startup level. For example, when you are first starting a mobile kitchen business, you might have to be a cook, a social media manager, a boss/manager/leader and we will just stop there — the number of tasks a food truck owner has to do in the beginning can be overwhelming.

However, as your business starts seeing success, it’s crucial to start making the right hires. It’s important to start setting up your dream team. Eventually, you will hire the right person for every job, and your business will benefit greatly as a result.

Unfortunately, many food truck owners haven’t set up their dream teams yet, whether it be because they don’t want to, they don’t have the time to make hires or they can’t afford to hire more people. Unfortunately, this is one of the many different reasons why your business might not be as successful as you would like it to be.

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If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

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About the Author


FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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