How Are You Using Digital Marketing For Your Food Truck Business?

Digital Marketing

While digital marketing is different for every business, and many people might think it’s for business owners who are trying to sell a product or service, it’s also essential for food truck owners.

After all, digital marketing can be done for cheap, you are, in fact, selling a product (your food) and it can help you attract new customers, as well as keep current ones happy and engaged.

With that in mind, we pose this question:

How are you using digital marketing for your food truck business?

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Many food truck owners make their food and locations their main focus points, and that’s exactly how it should be. However, you can gain a lot of customers if you strengthen your digital marketing efforts.

Some owners might be using email marketing. Some might be doing nothing more than posting on their social media accounts whenever they feel like it. All that is well and good, but a social media strategy, just as an example, can help create brand awareness and inform your followers.

While posting content on a routine basis (and mixing it up with videos and pictures) is a great tool for food truck owners, we encourage you to try a method that’s really on the rise: Facebook Messenger marketing.

Evolve Media is an expert when it comes to this topic and we’ve also been covering it all December long.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

In its most basic form, messenger marketing can be used like email marketing in which you send messages to your followers using Facebook’s Messenger app; however, messenger marketing is said to be more effective than email marketing and leads to higher open rates.

You May Also Like...  Flashback Friday: A Look Back At Some Invaluable Food Truck Maintenance Tips

There are other ways to use digital marketing to your advantage, such as good SEO practices and quality content. Of course, most food truck owners are less focused on those types of tactics because it’s not relevant to their businesses (although it might be for some).

At the end of the day, the most important thing is consistency at your food truck, high-quality food and good customer service, but you have to get people to your truck if you want to increase sales and reach your monetary goals.

Some owners do this by working more hours and finding more catering gigs and events. While those strategies work and we encourage them, we also believe digital marketing, especially with social media, can help food truck owners in a big way, even if their main focus is to keep customers informed and engaged.

If you’re looking for a new way to take your food truck business to the next level in the new year, then look at your digital marketing strategies and see how you can improve in that department.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

There is no ads to display, Please add some

Recently on FoodTruckr

If Food Truck Owners Are Lacking In This Area, They Will Not Succeed Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: Creating A Mobile App For Your Food Truck Another week, if you can believe it, of Throwback Thursday is among us. For this week's edition, we wanted to talk about mobile apps, so we're going all the way back to Dec. 3, 2014, a day in which...
3 Tips For Hiring Your First Employee At Your Food Truck Business Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
You May Also Like...  How To Crush A Catering Gig For Your Food Truck Business

About the Author

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter