Throwback Thursday: Decide What You’ll Sell At Your Food Truck

Throwback Thursday

For this week’s edition of Throwback Thursday, we decided to talk about the main ingredient of a food truck business, which is, of course, the food.

Therefore, we are going all the way back to Jan. 15, 2014, so we can dive into the information that is in this article: How to Start a Food Truck 02: Decide What You’ll Sell.

What do you want to sell, FoodTruckrs? What have you always wanted to cook? This should be an on-going question you ask yourself, because it should never be considered bad practice to add new meals to the menu every now and then in hopes of attracting more customers, and giving said customers another delicious option.

Nonetheless, let the Throwback Thursday fun begin…

Throwback Thursday: Decide What You’ll Sell At Your Food Truck

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How to Start a Food Truck 02: Decide What You’ll Sell

Preview from the article:

That’s right—it’s time to talk about how you make smart decisions regarding your food truck concept and menu!

Of course, deciding what you’ll sell is another of the biggest business decisions you’ll make. After all, your truck’s concept and your menu will singlehandedly attract most of your business. You won’t develop loyal fans simply by being a restaurant that’s conveniently located on wheels—you’ll build a passionate following by offering crazy-delicious food and something unique that customers can’t find anywhere else.

That said, coming up with a concept for your truck and planning your menu should be pretty easy—because it should be based on the food you’re passionate about making and the food you’re passionate about eating. When you’re truly in love with your concept, your care and commitment will shine through everything you prepare.

Looking for Food Trucks For Sale? Check out this link for more details!

Side Hustle

Diving a little deeper into this Throwback Thursday article:

1. Make a List of Everything You Want to Sell

First, let’s start by making a list of everything you could possibly be interested in selling. That’s right—we said everything. Now, some of you may already know exactly what your dream food truck would offer, but many of you are probably working with a more general picture of yourself cooking up delicious eats in a truck that can go around town and appear at events and catering gigs. No matter which point you’re at in the process, go ahead and make this list.

Include everything that you would enjoy preparing for hordes of loyal customers—gourmet hot dogs, tasty specialty cupcakes, meaty burgers, Asian-fusion tacos, gooey cinnamon rolls and pastries, healthy smoothies, or vegan alternatives to traditional meals. Remember that you can start a food truck that focuses on nearly any type of cuisine you want. You can experiment with something exotic and unique that no one else serves (like The Boba Truck, a specialty tea shop with flavors ranging from Japan barley green milk tea to Valencia orange zest black tea), or you can take a tried and true classic and do it super well (like Peanut Butter Bar, a truck that’s found a way to make plain old PB&J gourmet).

Now, take a closer look at everything you wrote down. Which items appeal to you the most? What kind of menu could you create from these main dishes and related sides? What will your signature dish be? Keep in mind that you’ll be cooking a lot of the same things over and over again for loyal fans who expect to enjoy the same quality and consistency each time they return. Make sure to choose something that you won’t get tired of preparing and that you know you can rock every time.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

We really only touched the surface of this article, so make sure to follow this link to read the entire thing.

You May Also Like...  Flashback Friday: A Look Back At Invaluable Business Advice At FoodTruckr

While it’s best practice to stay within your food truck concept, it’s okay to change up the menu from time to time, whether that is making a drastic change, or just adding a new side/item/meal.

Nonetheless, good luck this weekend, FoodTruckrs, and cook like you’ve never cooked before!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

5 Simple Ways To Get Your Mind Right In The Food Truck Industry If you want to be the most successful version of yourself in the food truck industry, then you have to get your mind, body and soul right. You need to have a positive outlook on everything, you hav...
3 Reasons Why Your Food Truck Business Has To Have A Facebook Account While Facebook might attract younger folks, it is for everyone. Not only because it is easy to use, but because it is absolutely essential if you own a business. If you own a food truck and have go...
Flashback Friday: What To Do When You Don’t Have Enough Food Truck Customers Today is the last Friday of the year, if you can believe that. So, for this week's edition of Flashback Friday, we wanted to do something extra special... Not only will we be going back in time ...
How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
This Food Truck Business Marketing Video Provides Excellent Tips For Growth Life in the food truck industry can be very troublesome from time to time. While some people might think it is a get-rich-quick scheme, others -- you know, the folks who have actually started their ow...
How to Start a Food Truck 02: Decide What You’ll Sell Last week on “How to Start a Food Truck,” we explored the business model differences between food trucks and brick and mortar restaurants to help you decide which one best fits your vision for life an...
FS016- An Education in Food Truck Law with Patrice Perkins of Creative Genius Law In this episode of FoodTruckr school, we're happy to welcome Patrice Perkins, a Chicago-based attorney who blogs at Creative Genius Society and also Creative Genius Law. Patrice gives us the lo...
2 Invaluable Things Food Truck Chefs Need To Learn From Business Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr Heroes: Rickshaw Stop Over the past few weeks in FoodTruckr Heroes, we’ve profiled a lot of awesome trucks who are doing truly awesome things.  From killer branding to fantabulous social media updates, there are all kinds ...
How To Maximize Your Food Truck Revenue In The Mobile Kitchen Industry No matter what industry a business owner is trying to conquer, everyone is trying to maximize their revenue. Of course, the same thing goes for food truck owners in the mobile kitchen industry. Tha...
Throwback Thursday: A Look Back At FoodTruckr’s Interview With Better Buzz Mobile Espresso Thursday is among us yet again, and for this edition of Throwback Thursday, we decided to go all the way back to Oct. 13, 2016. On that day, FoodTruckr interviewed Amy Herrmann of Better Buzz Mobil...
How to Run a Food Truck 14: Keep Up with Industry Trends FoodTruckrs, those of you who have been following along with the “How to Run a Food Truck” series have done some amazing work over the past several months. You’ve done everything from getting your foo...
Why Food Truck Entrepreneurs Need To Change Up Menu Strategies How's that menu looking? Are you putting a lot of time, effort and thought into your menu, or are you just winging it? At first, because you are just breaking into the industry, winging it might be...
Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility Growing a food truck business is a real possibility for food truck owners just like you ... especially if you take the three strategies that follow into account. Above all else, as long as you are ...
Flashback Friday: Entrepreneurs Should Break Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter