Why Food Truck Owners Should Grow A Messenger Subscriber List

Messenger Subscriber List

Not long ago, you probably heard digital marketing experts talk about how food truck owners need to grow email lists. Well, a new strategy has emerged and it involves creating a new kind of list: A messenger subscriber list.

Messenger marketing is beneficial for many different reasons, and we encourage food truck owners to grow a messenger subscriber list for the reasons below.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Why Food Truck Owners Should Grow A Messenger Subscriber List

  • Messenger marketing is more effective
  • Go where your customers are
  • Get ahead of the competition
  • Develop better relationships with your customers

4.) Messenger marketing is more effective

Messenger marketing is more effective than other forms of marketing (such as email marketing) because it can substantially increase open rates. In fact, Evolve media points out that “Messenger marketing is said to be 10X more effective than email marketing.”

In a case study, the same company increased open rates from 25 to 98 percent with ManyChat, which “lets you create a Facebook Messenger bot for marketing, sales and support” (via ManyChat.com).

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

3.) Go where your customers are

Your friends have Facebook, your family members have Facebook, your customers have Facebook and you likely even have a Facebook page for your food truck business. This makes it easy to go where your customers are and then engage with them, which could lead to an increase in followers, sales and people eating delicious food at your mobile kitchen.

You May Also Like...  Throwback Thursday: Timeless Business Lessons For Food Truck Owners

Your audience is already on social media, so it only makes sense to target them with messenger marketing on the platforms they’re already using.

2.) Get ahead of the competition

While messenger marketing is said to be the next big thing, not every industry has caught on yet. This is the perfect time for you to get ahead of the competition in the already-competitive food truck industry. If your competitors aren’t implementing messenger marketing yet, then they will be soon enough.

Wouldn’t you rather strike first and be ahead of the curve? Now’s the time to create and grow your messenger subscriber list.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

1.) Develop better relationships with your customers

Messenger marketing allows you to build deeper relationships with your food truck customers because it’s more personal and direct. You’re sending a message straight to a follower’s messenger app and then interacting with him or her in a one-on-one setting.

While this can ring true for email marketing, your emails could go straight to a follower’s spam folder. Email marketing can also feel less personal since the email is likely a “blast” and is being sent to your entire list.

The nature of messenger marketing allows the conversation to be more personal, which can do wonders for your customer service game and lead to more food truck sales. If nothing else, it allows you to reach your customers directly and gives them the opportunity to engage with your food truck business (and vice versa).

You May Also Like...  3 Tips For Hiring Your First Employee At Your Food Truck Business

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

5 Articles That Will Help Food Truck Owners Out With Everyday Life The life of a food truck owner can be a rather busy one. After all, there are plenty of food truck owners who put in 60-plus hours a week at their food trucks (or they spend that many hours working...
3 Signs A Food Truck Owner Is In Serious Need Of A Vacation Are you in need of a vacation, FoodTruckrs? It's okay if you say yes. You're allowed to take a vacation. We know how hard you are working at your food truck business, and we also know you probably ...
3 Everyday Activities That Can Make You A Successful Food Truck Business Owner There are hundreds of daily tasks food truck business owners do, from eating breakfast, to planning, to cooking food, to driving from location to location. While there are tasks that food truck own...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter