Why Food Truck Owners Should Grow A Messenger Subscriber List

Messenger Subscriber List

Not long ago, you probably heard digital marketing experts talk about how food truck owners need to grow email lists. Well, a new strategy has emerged and it involves creating a new kind of list: A messenger subscriber list.

Messenger marketing is beneficial for many different reasons, and we encourage food truck owners to grow a messenger subscriber list for the reasons below.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Why Food Truck Owners Should Grow A Messenger Subscriber List

  • Messenger marketing is more effective
  • Go where your customers are
  • Get ahead of the competition
  • Develop better relationships with your customers

4.) Messenger marketing is more effective

Messenger marketing is more effective than other forms of marketing (such as email marketing) because it can substantially increase open rates. In fact, Evolve media points out that “Messenger marketing is said to be 10X more effective than email marketing.”

In a case study, the same company increased open rates from 25 to 98 percent with ManyChat, which “lets you create a Facebook Messenger bot for marketing, sales and support” (via ManyChat.com).

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

3.) Go where your customers are

Your friends have Facebook, your family members have Facebook, your customers have Facebook and you likely even have a Facebook page for your food truck business. This makes it easy to go where your customers are and then engage with them, which could lead to an increase in followers, sales and people eating delicious food at your mobile kitchen.

You May Also Like...  How To Find The Perfect Location For Your Food Truck

Your audience is already on social media, so it only makes sense to target them with messenger marketing on the platforms they’re already using.

2.) Get ahead of the competition

While messenger marketing is said to be the next big thing, not every industry has caught on yet. This is the perfect time for you to get ahead of the competition in the already-competitive food truck industry. If your competitors aren’t implementing messenger marketing yet, then they will be soon enough.

Wouldn’t you rather strike first and be ahead of the curve? Now’s the time to create and grow your messenger subscriber list.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

1.) Develop better relationships with your customers

Messenger marketing allows you to build deeper relationships with your food truck customers because it’s more personal and direct. You’re sending a message straight to a follower’s messenger app and then interacting with him or her in a one-on-one setting.

While this can ring true for email marketing, your emails could go straight to a follower’s spam folder. Email marketing can also feel less personal since the email is likely a “blast” and is being sent to your entire list.

The nature of messenger marketing allows the conversation to be more personal, which can do wonders for your customer service game and lead to more food truck sales. If nothing else, it allows you to reach your customers directly and gives them the opportunity to engage with your food truck business (and vice versa).

You May Also Like...  An Important Reminder For Food Truck Owners: Value Quality Over Quantity

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
You Can Still Burn Out From Your Food Truck Passion — And That’s Okay Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Los Angeles Food Trucks That Foodies Need To Try Immediately Los Angeles, California is flooding with amazing food trucks. In fact, if you are a fan of food (who isn't?), or are wanting to join the mobile kitchen industry, then L.A. might be the perfect place f...
You Need To Be Business Savvy If You Plan On Succeeding As A Food Truck Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: The First Article Ever Published At FoodTruckr We have a special treat for this week's edition of Flashback Friday. For this week's edition, we are flashing all the way back to the first article ever published at FoodTruckr. The title: The G...
Flashback Friday: Use Apps To Simplify Your Food Truck Business We live in a day and age in which the internet is literally taking over the world, and that is a good thing when said internet is used properly. For example, if you use it to help your business, li...
3 FoodTruckr Articles That Will Help Owners Out With Goals Goals are so important during the journey of success, and that is especially the case if you are trying to achieve success in the food truck industry. In hopes of helping you out in the goals depar...
3 Ways To Stay Consistent In The Food Truck Industry Consistency leads to results. Unfortunately, being consistent doesn't always lead to overnight success, which is why so many people start their paths down a huge goal destination and quit early on ...
How Food Truck Owners Can Find Motivation In Every Single Day Everyone needs motivation -- without it, we, more likely than not, wouldn't be willing to work so hard toward our dreams, especially when the times get tough. So, we pose this question: How can foo...
Flashback Friday: Entrepreneurs Should Break Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: A Look Back At FoodTruckr Articles That Are Perfect For Fall For this week's edition of Throwback Thursday, we decided to incorporate the season that is just around the corner -- fall! Therefore, we are going back to some awesome articles that have been rele...
3 Mindsets Food Truck Owners Should Adopt To Reach Their Fall Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Everything FoodTruckr Has Ever Published Relating To Goals 'Tis the season for making goals. After all, December is around the corner and New Year's Eve will be here shortly after that. During this time of the year, people naturally reflect on the year the...
FS008- Understanding Health Codes – A Conversation with Matt from the Minnesota Department of ... On today's episode of FoodTruckr School, I'm happy to welcome Matt Finkenbiner from the Minnesota Department of Health. Matt is here to help us understand more about the process of health codes...
3 Things That Will Make Or Break Your Food Truck Business As a food truck business owner, you have a lot on your plate (metaphorically and literally). You are not only a chef, but you are likely managing an employee or two on top of that. Plus, you have t...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter