Not everyone is a professional at taking high-quality videos. Your social media game might be strong, but creating quality videos is a different story, especially if your main focus is creating a video as fast as possible for your food truck brand so you can get back to what you’re an expert at — cooking delicious meals.
Mistakes arise when making videos for your brand, and a lot of them are common.
We will be highlighting these mistakes to ensure you create quality videos that resonate with your customers and followers.
As a friendly reminder, these mistakes are common among everyone, which includes digital marketers, businesses, and, yes, food truck owners as well.
Mistakes To Avoid When Making Videos For Your Food Truck Brand
4.) Not having an attention-grabbing hook right away
If you want to attract prospective customers and gain their attention, then you need to have an attention-grabbing hook within the first 5 to 10 seconds of your video.
There are thousands upon thousands (more like millions) of videos that are uploaded to Facebook on a daily basis. If you don’t hook people immediately, then they won’t finish your video and will move on to the next one.
What will you talk about in the video? Why should a follower, fan, or potential customer devote his or her time to the video in question?
You sell (and, of course, cook) food for a living, and you need to take your sales game to video by selling people on why they should tune in to your video. It helps that your videos are likely going to consist of food that will have people drooling.
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3.) Overthinking the entire process
As Smith points out, your video doesn’t have to be flooding with high-production value to stand out. You don’t need the fanciest camera or microphone to grab people’s attention. Unless you have the oldest phone on the planet, your smartphone will do the trick.
As long as the viewer can see and hear your video (although “85% of Facebook users watch videos with the sound off”), you will be fine. A selfie video feels less like an ad than a high-production video. Not to mention, your customers can get to know the real you, as well as learn some of your quirks and interests, through a video that’s taken with your smartphone.
Don’t be nervous, be yourself, and don’t overthink the process.
2.) Not respecting the viewer’s time
You should be quick, to the point, and deliver value.
What you shouldn’t do: Ramble and not stay on topic.
How can you stay on topic and not ramble? Have a pre-planned or bulleted list of what you want to cover in the video. Sticking to the list is important because it’s exactly what you want to say and convey to your customers.
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1.) Not having a solid call to action (CTA)
Whether it’s eating at your food truck, visiting your website, or even “clicking on the link below,” you need to have a good CTA in mind before you start recording … and then tell your viewers about that CTA during the video (in most cases, it should come at the end).
Make the CTA relevant to the content and what you’re talking about in the video. For example, if you’re doing a recipe video in which you’re creating a meal, you can incorporate a CTA of persuading people to go to your food truck so they can try the recipe, or you and your food truck will be at a specific location and at a specific time and day. In both cases, the CTA involves attracting customers to your truck.
While most food truck owners are probably more focused on their food, we hope FoodTruckrs now have a better idea of what to avoid when making a video. By avoiding these mistakes, your videos will get more engagement and views, and your food truck might even gain more customers.
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