The Soul Food Stop Is ‘A Food Truck On Steroids’

Food Truck

Everyone has a story to tell. Everyone has traveled along on their own eventful journey. Mobile kitchen owners in the food truck industry certainly have their own stories to tell, and the Soul Food Stop is no exception to the rule.

FoodTruckr had the pleasure of talking to Achsha Jones of the Soul Food Stop. In 2008, the Soul Food Stop started as a catering company. Now, it can be considered Detroit’s first Mobile Food Retail Distributor.

Just like any other food truck owner and business in this fine industry, Jones and the Soul Food Stop have a remarkable story to tell.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

As a result of the Soul Food Stop having a great story to tell, it shouldn’t come as a surprise that it is a unique business in a growing industry. Needless to say, it isn’t a typical (or traditional) food truck that foodies would see today.

“What makes us unique is that we are a food truck on steroids. We’re not a food truck, but we’re a food bus,” said Jones. “Having to prepare the food and maintain a staff, we collaborate and have strategic partnerships with the best food that is available in our area, and we sell and market for them. So we are more of a retailer than a producer.”

Like all owners who decide to open up their own business, Jones has a favorite part when it comes to owning and operating the Soul Food Stop.

“My favorite part is partnering with Detroit businesses, and expanding their market to the suburbs and introducing new customers to a base.”

Like so many other brilliant minds in the past, the Soul Food Stop saw a hole in an industry, and it filled said hole with a brilliant idea.Food Truck

“What I figured out during my day job, I did business-to-business sales, was that there was a market and a gap in the market for people who were hungry, who were on a short lunch break, who wanted good food. They didn’t want any machine food. They were tired of fast food. So I figured out the best way to marry that was to have our food that we catered on a custom food truck, but then it morphed more into a bus. So that’s how the idea morphed into a bus, cafeteria style.”

Unlike traditional food trucks, Jones didn’t want to have to cook all of the food right after the customer ordered it. After all, that takes precious time, and not everyone has an endless amount of time during a lunch break.

“…the secret is getting people who are already famous for what they do and partner with them. The name has always been Soul Food Stop, and now we really are the stop for soul food. It’s not just ours. It’s the best cheesecake. It’s the best chicken. It’s the best sweet potatoes. It’s the best mac and cheese.”

RELATED: How A Food Truck Business Owner Can Conquer The Last Four Months Of The Year. There might only be four more months left in 2016, but that gives mobile kitchen owners plenty of time to meet (and exceed) all of their yearly goals. Food truck owners can consider these last four months crunch time.

You May Also Like...  Top 5 FoodTruckr Articles For 2017 So Far

The hardest part for Jones in the food truck industry so far has been the capital, which tends to be the hardest part for most business owners who enter this industry. In terms of the easiest part, it has been the concept of the Soul Food Stop.

“The easiest thing has been people’s reception to the concept… The easiest thing has been introducing ourselves to the people who are becoming our vendor partners… People are super open to the idea and I thought it would be harder than it was.”

Although the Soul Food Stop is doing wonders in the food truck industry, Jones has bigger goals for the future.Food Truck

“Our big goal, our big, hairy, audacious goal, is to one day be able to take our company public.”

On top of that, Jones said she wants the Soul Food Shop to become for food trucks what McDonald’s has been to the fast food industry.

“I think it’s scalable because it’s a very easy model to duplicate, especially since you aren’t producing the food yourself.”

RELATED: Everything You Need To Know About FoodTruckr’s ‘I’m A FoodTruckr’ Facebook Group. This Facebook group will provide future and current food truck owners with the knowledge they desperately crave for in the food truck industry. The best part is the fact that anyone can join, and it is free!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Some Of The Most Common And Unusual Food Truck Insurance Claims From Insure My Food Truck Every food truck needs insurance. There are obvious reasons why insurance is necessary, such as auto accidents, fires and food-related illness, but you might be surprised at what some of the most c...
FoodTruckr Heroes: Baby’s Badass Burgers Tomorrow, we’re kicking off Unit 6 of the “How to Start a Food Truck” series with a lesson that’s all about branding—so it only makes sense to choose a FoodTruckr Hero for the week who’s killing it wi...
How To Find The Perfect Location For Your Food Truck One of the most important parts when it comes to starting up a food truck business is figuring out where you are going to park your food truck. For some people, this might be an easy decision. For oth...
FS028: How to Forge a Food Truck Empire with Jim from Bacon Bacon SF This week's guest has taken San Francisco by storm with his ingenious food truck, Bacon Bacon. That's right—one food truck, twice the bacon! Jim Angelus started out in the restaurant world, but when ...
Take Your Food Truck Business To The Next Level With This Growth Kit Are you looking to take your food truck business to the next level and increase your sales? Look no further than our Food Truck Business Growth Kit to make that happen! If you are all about growing yo...
2 Effective Ways Food Truck Owners Can Boost Their Social Media Game It's okay if you aren't a social media guru. Likewise, it's okay if you don't want to spend all of your free time trying to come up with a social media strategy that will benefit your food truck busin...
Business Bites: Nifty Napkins, WiFi on the Go, and IFTTT Recipes Today I'm going to hit you with a couple quick articles, and then I'm going to dig deep into our App of the Week. This week's app is an intuitive intersection of time-saver and social media powerhouse...
Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
FS014- What You Need to Know about Your Truck with Felix and Scott from KitchensOnWheels.com In this episode of FoodTruckr School, we welcome Felix and Scott from Kitchens On Wheels, a company that has been helping build food trucks for over a decade! We talk about a lot of important t...
Gypsy Express’ Unique Background Is Why The Food Truck Industry Is So Great Not everyone who enters the food truck industry has a background in food, if you will. Some people enter this industry to become chefs, even though they have little experience in that department. Othe...
Why New Food Truck Owners Could Use Some Startup Capital Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How to Run a Food Truck 12: Overcome Roadblocks Last week on “How to Run a Food Truck,” we brought you a few key strategies to follow if you’re having trouble bringing enough customers to your ordering window. Dealing with slow periods is just one ...
The Best Foods To Eat At Food Trucks This Summer The summer is calling your name. After all, it is officially summer, so foodies, people who love food trucks and everyone in general can rejoice. To get ready for the summer heat, it is important t...
The Condition Of A Food Truck Could Affect Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How A Food Truck Owner Can Stay Ahead Of The Schedule Whether you are a food truck owner or a 9-to-5 worker, it is crucial to stay ahead of your schedule. This isn't always the easiest thing to do, especially if you are a food truck owner and find yourse...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter