FoodTruckr Heroes: King of Pops

Our latest FoodTruckr Hero just celebrated their fourth birthday.  During those four years, they’ve won over the hearts of nearly 20,000 Twitter followers and more than 25,000 Facebook fans with a constantly revolving menu and a commitment to trying out new things—and that means they have plenty of experience that other trucks can learn from.  Meet King of Pops.

This awesome truck does a whole lotta things right, but today we want to focus on their creative social media updates that are both eye-catching and efficient.  As you know, it’s super important to update your location regularly on Facebook and Twitter so that fans can find you easily.  But do you know how to make sure your updates stand out from the other trucks and restaurants your fans are following?

King of Pops does.  They post multiple updates every day, and each new post almost always includes a photo of their menu and a message with their location and the hours they’ll be there.  Check out one of their recent updates:

KingOfPopsTwitterUpdate

What do you notice first?  It’s gotta be the photo of that colorful, eye-catching sign.  The menuboard photo serves to attract a fan’s attention while he or she is browsing through Twitter.  And once fans stop to see where King of Pops is at, they can quickly see exactly what these FoodTruckrs are serving!  After they’ve checked out the menu for the day, fans can then read the friendly, fun update that accompanies the photo to find out where King of Pops is serving and how long they’ll be there.

You May Also Like...  FoodTruckr Heroes: Dark Side of the Moo

Because most trucks opt to post photos of their daily specials and popular menu items, photos from King of Pops stand out by being different.  Though this method wouldn’t necessarily work for a truck with a large, stagnant menu, it’s a great strategy for a truck like King of Pops where there’s only one basic item and the flavor menu changes daily.

Though King of Pops shows off their menu more often than photos of actual popsicles, they can still incite cravings in fans simply because of the creative recipes they put together.  Check out this menu photo:

KingofPopsMenu

Grapefruit Hibiscus?  Coffee Bacon?  Sweet Potato Souffle?  Pineapple Habanero?  These aren’t the regular old popsicles you can buy at the supermarket, folks.  And at just $2.50 a pop (see what we did there?), anything on the menu is well worth the cost.  We also love their special offer for a mystery pop for just $1.50—you can’t go wrong there!

By keeping things fresh and sharing news with their fans early and often, King of Pops has developed a simple social media strategy that any truck can easily implement and benefit from.  Awesome work, King of Pops!  You’ll always be the rulers of our hearts.

images from King of Pops Twitter Page

Recently on FoodTruckr

Why New Food Truck Owners Could Use Some Startup Capital Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
FoodTruckr Articles That Will Help Mobile Kitchen Owners In The Motivation Department In 2018 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Summer Listening: Eight Great Podcasts for Food Truck Owners Do you remember getting summer reading assignments when you were a kid? Even though those were pretty terrible at the time, one of our favorite things to do now in the summer is to kick back with a...
How to Run a Food Truck 20: Improve Your Social Media Outreach It’s time to continue onward with Unit 5 of the “How to Run a Food Truck” series! Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with...
FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...
3 Keys To Food Truck Success In 2018 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Essential Checks To Make Before Launching Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from Hannah. Hannah is the HUB's specialist on social issues and HR. She writes to help readers work in ways that are safer, quicker, and mor...
Are You Currently Living Out Your Dream In The Food Truck Industry? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
5 Things Food Truck Owners Should Focus On In 2018 There are many different things people need to focus on if they plan on seeing success, and food truck owners are, of course, no different. In fact, there are a million different things mobile kitc...
Everything FoodTruckr Has Ever Published Relating To Work-Life Balance While work-life balance is a common ingredient that business owners, entrepreneurs and people simply looking for more success incorporate, if it were easy to achieve, then everyone would be doing it. ...
3 Ways Food Truck Owners Can Counter Failure Whether you want to hear it or not, setbacks are a part of life. There is no way of getting around failure, and the same thing rings true in the food truck industry. The key is to not let this fail...
Lessons Food Truck Owners Can Learn From A Doer Are you a doer or are you a dreamer? The two are very different from one another; however, a food truck owner would be doing himself/herself a huge favor by taking on traits of both. You see, a doe...
3 Valuable Food Truck Goals To Consider In 2018 With 2018 nearing, many food truck owners have likely been thinking of goals for 2018. It's only natural. With that said, we will pose this question: What are your goals for 2018? Maybe you are ...
Classic Party Food Ideas To Enjoy This 4th Of July There is nothing wrong with keeping things simple, especially when it comes to classic party food ideas. When it comes to the 4th of July, this is what it's all about: Sticking with the classics. W...
Motivational Interviews Conducted By FoodTruckr Last September As you have likely heard before -- and will continue to hear over and over again -- being a food truck owner is tough. It really, really is. Not only do you have to cook amazing food -- and satisfy...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter