FoodTruckr Heroes: The Crème Brûlée Cart

This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent the last five years serving up incredible gourmet sweets to fans all across the San Francisco area. These FoodTruckrs have even expanded to a permanent brick and mortar location in order to spread the sugary goodness to even more fans—and today, we’re excited to share their success with you.

We’ve written before about how important it is to clearly define your brand, and The Crème Brûlée Cart has done this well. Check out the top three lessons you can learn from this experienced truck:

1. Keep Things Simple

The menu is simple at The Crème Brûlée Cart—sweet, creamy custards topped with rich, caramelized toppings that offset one another perfectly. Though there are plenty of ways to customize your crème brûlée, and plenty of perfectly paired recipe options available, the concept is no-nonsense. When fans come to the crème brûlée cart, they know exactly what to expect—yet there are still plenty of ways for their tastebuds to be delighted and surprised. Bring on the bourbon butterscotch sauce and Nutella cornflakes.

2. Give People What They Want

These FoodTruckrs know that San Francisco fans love their crème brûlée—and they’ve given them plenty of places to find it. With a brick and mortar spot in The Mission District and regular truck stops around the area in locations like Berkeley, El Cerrito, and Oakland, it’s not hard to make crème brûlée a regular part of your weekly routine. Best of all, the locations are always easy to find on their website and Twitter page.

You May Also Like...  FoodTruckr Heroes: I Love My GFF

3. Have Fun with Your Truck

Most importantly, The Crème Brûlée Cart knows how to have fun, and their fans (and everyone here at FoodTruckr!) love them for it. We would follow them on Twitter just for the tasty dessert photos alone, but the fact that they also update their feed regularly with behind-the-scenes photos of their team members and pictures of their smiling, happy fans is just an extra treat! Food truck fans are engaged, connected people who want the opportunity to get to know the hearts and minds behind their favorite truck windows. Sharing a look at who you really are and being unafraid to show how much fun you’re having helps you connect with customers and build lasting relationships that are as sweet as chocolate cookie crumbles.

No matter where you’re at in your food truck business, there are definitely plenty of things you can learn from awesome FoodTruckrs like The Crème Brûlée Cart! Keep up the great work, guys—we can’t wait to see where your business goes next.

image from The Creme Brûlée Cart’s Facebook page

Recently on FoodTruckr

Do Smart Spenders Save In The End When Purchasing A Food Truck? Editor’s Note: Today, we interrupt our regular blog schedule to bring you a guest post from Christopher Adams, the Director of Business and Development at Prestige Food Trucks. In this new article, Ch...
2 Invaluable Things Food Truck Chefs Need To Learn From Business Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Top 10 FoodTruckr Articles From 2016 Now that 2016 is officially in the books, it's time to focus on your food truck goals and dreams for 2017. What do you want to accomplish in the new year? Perhaps you haven't even entered the food tru...
3 Must-Have Food Truck Revenue Sources What does it take to have a food truck business that makes more than a few hundred thousand dollars a year? What about a fleet that generates seven figures and beyond? Of all the factors needed to ...
5 FoodTruckr Articles That Will Help You End 2017 On A Strong Note The best thing a food truck owner can do this time of year: End said year on a strong note. In the spirit of that thinking, we are about to highlight five articles that will help FoodTruckrs end 20...
“The Food Truck Growth Kit” Has Arrived! Today we’re so excited to share some big news with you… That’s right, FoodTruckrs—The Food Truck Growth Kit is finally here! This incredible new resource is our biggest release yet, and we could...
Take Your Food Truck Business To New Heights In 2018 With These 5 Articles If you're ready to take your food truck business to new heights in 2018, then please proceed. One of the best things people can do to gain more knowledge -- and success -- is reading. Just look at ...
Facebook vs Twitter: Which Platform Do Food Trucks Use Most? Stress much about social media? You’re not alone. The platform choices are endless. And deciding what to post and when is enough to drive anyone batty. Food truck owners have a harder go than the aver...
Throwback Thursday: A Look Back At FoodTruckr Articles That Are Perfect For Fall For this week's edition of Throwback Thursday, we decided to incorporate the season that is just around the corner -- fall! Therefore, we are going back to some awesome articles that have been rele...
Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Her...
2 Things New Food Truck Owners Should Add Into The Mix Right Away Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Finding Your Dream Team With Co-Founder Of Prestige Food Trucks Jeremy Adams A business owner has so many different things to juggle, but there is one thing that tends to go under the radar, and that is creating a dream team. So, we pose this question: Have you created your...
5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry Surviving and thriving in the mobile kitchen industry is no easy feat, yet here you are, trying to do exactly that. If the food truck industry was an easy one to conquer, then, well, everyone would tr...
15 Inspiring Quotes That Will Help Mobile Kitchen Owners Conquer The Daily Grind If you have ever owned your own business, and especially if you have owned and operated a food truck, then you know how tough the daily grind can be. Not only do you have to worry about making enou...
How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter