FoodTruckr Heroes: The Crème Brûlée Cart

This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent the last five years serving up incredible gourmet sweets to fans all across the San Francisco area. These FoodTruckrs have even expanded to a permanent brick and mortar location in order to spread the sugary goodness to even more fans—and today, we’re excited to share their success with you.

We’ve written before about how important it is to clearly define your brand, and The Crème Brûlée Cart has done this well. Check out the top three lessons you can learn from this experienced truck:

1. Keep Things Simple

The menu is simple at The Crème Brûlée Cart—sweet, creamy custards topped with rich, caramelized toppings that offset one another perfectly. Though there are plenty of ways to customize your crème brûlée, and plenty of perfectly paired recipe options available, the concept is no-nonsense. When fans come to the crème brûlée cart, they know exactly what to expect—yet there are still plenty of ways for their tastebuds to be delighted and surprised. Bring on the bourbon butterscotch sauce and Nutella cornflakes.

2. Give People What They Want

These FoodTruckrs know that San Francisco fans love their crème brûlée—and they’ve given them plenty of places to find it. With a brick and mortar spot in The Mission District and regular truck stops around the area in locations like Berkeley, El Cerrito, and Oakland, it’s not hard to make crème brûlée a regular part of your weekly routine. Best of all, the locations are always easy to find on their website and Twitter page.

You May Also Like...  FoodTruckr Heroes: Baby's Badass Burgers

3. Have Fun with Your Truck

Most importantly, The Crème Brûlée Cart knows how to have fun, and their fans (and everyone here at FoodTruckr!) love them for it. We would follow them on Twitter just for the tasty dessert photos alone, but the fact that they also update their feed regularly with behind-the-scenes photos of their team members and pictures of their smiling, happy fans is just an extra treat! Food truck fans are engaged, connected people who want the opportunity to get to know the hearts and minds behind their favorite truck windows. Sharing a look at who you really are and being unafraid to show how much fun you’re having helps you connect with customers and build lasting relationships that are as sweet as chocolate cookie crumbles.

No matter where you’re at in your food truck business, there are definitely plenty of things you can learn from awesome FoodTruckrs like The Crème Brûlée Cart! Keep up the great work, guys—we can’t wait to see where your business goes next.

image from The Creme Brûlée Cart’s Facebook page

Recently on FoodTruckr

Reasons Why Entrepreneurs Should Break Into The Food Truck Industry If you are an entrepreneur, you aren't afraid to take risks, and you are also always looking for that next big project to make even more money. Entrepreneurs and business owners, that big break could ...
The Great Food Truck Race: How It Works and What You Can Learn Eight food truck teams. Seven weeks to compete. One shot at $50,000 and a brand new truck. That's the premise behind the Food Network's popular reality show, The Great Food Truck Race. If you’re no...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...
FS036: The Hard Work of a Building a Dream – with Sharon of Magic Coffee Truck Today's guest is in the midst of building her dream. Magic Coffee Truck is about to hit the streets of Atlanta, thanks to the hard work of owner Sharon Turner. Many of my guests on the FoodTruckr S...
FoodTruckr Heroes: Our Five Favorite Dessert Trucks There are some holidays we wish we could celebrate year-round—holidays that truly deserve more than a single day of honor and acclaim. Today is one of those events, and we’ve got a special FoodTruckr ...
Food Truck Advice From Real Mobile Kitchen Owners: Part 3 If you are new to the food truck industry or are trying to make your dream of becoming a food truck owner come true, then we have quite the treat for you. After all, this is Part 3 of our mini-seri...
Food Trucks: Do You Include These Steps When It Comes To Your Goals? More likely than not, you take your goals very seriously, and you also follow through with them. You are a food truck owner, after all, and becoming a food truck owner in the first place likely involv...
Texas Chili Queens Is Providing Austin With An Endless Amount Of Chili Options As we get deeper into fall and the weather gets cooler and cooler, the glorious food that is chili becomes more and more popular. With that said, if you are a fan of chili or live in Texas (or both), ...
FS002- Food Truck Branding – From Logo to Design, Culture and Customer Experience with Chris ... In this second episode of FoodTruckr School, we chat with Chris Adams from Rocketman Creative, a branding expert and strategist who helps food trucks new and old establish their identity and focus...
Why New Food Truck Owners Could Use Some Startup Capital Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
2 Reasons Why Food Truck Entrepreneurs Really Have To Make A Push Toward Yearly Goals Now Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truck Owners Have To Cut Out Distractions — Just Like Any Other Profession Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Great Practices Your Food Truck Should Incorporate During The Slow Season With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern ...
Casting, Cooking, and Concepts: An Interview with Ilene Winters of “The Great Food Truck Race” When Ilene Winters, Joanne Garelli, and Tim Boulous started preparing their application for the Food Network’s “The Great Food Truck Race,” they didn't have any experience operating a food truck. But ...
FoodTrucker Heroes: Where Ya At Matt From their tasty, lovingly homemade ingredients to their easy-to-follow location updates, some food trucks just get it. This week’s FoodTruckr Hero—Where Ya At Matt—is one of those trucks. Where Ya...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter