Secret Weapons And Tips For Food Truck Owners

Culinary Entrepreneurs

A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will make them that more appealing, which is why we are dropping these five secret weapons.

Use them well, and use them wisely.

Food Truck Tips For Success

Social Media

Every single business needs to use social media. That is especially the case if your business is planning on taking over the food truck industry. The benefits of social media are endless.

For example, you can engage with your customers, do marketing and advertising for your food truck, give away free food and the list goes on and on.

Basically, if you aren’t using social media, then you are missing out on many opportunities, and customers.

READ: Things No One Tells You About Owning A Food Truck

Daily SpecialsWriteTheRecipeForFutureSuccess

Going back to the food aspect of things, daily specials are great for your repeat customers. Sure, they keep coming to your lunch truck because they love your food, but that doesn’t mean they don’t want to try something new.

Not to mention, absurd — yet delicious — daily specials can really get the attention of future customers.

Food Holidays

Food holidays are on the rise. After all, people don’t feel guilty when it comes to eating donuts on National Donut Day — because it’s National Donut Day.

If you need a reason to serve up some guilty pleasures, or just want to change it up, food holidays could be your ultimate weapon.

You May Also Like...  The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Nov. 19-25

RELATED: Food Classics That Everyone Loves. In this article, we show you what food classics are perfect for food trucks. 

Customer Loyalty Programs

Mastering a customer loyalty program isn’t the easiest task in the history of tasks, but it can really benefit your customers, especially the loyal ones.

With these programs, you can give back to your customers in a big way by offering rewards.

BeConsistentFood Truck Events

This might not be a major secret, but there are still probably plenty of mobile food trucks out there that don’t go to events on a regular basis.

Here are some events food trucks far and wide should be targeting: Festivals, concerts, weddings (yes, weddings), parades and family reunions. With these special events, you are getting your name out there, which leads to more customers coming to your mobile kitchen.

If you want to read more food-related articles, make sure to check out this link!

Recently on FoodTruckr

Business Bites: Navigating the Latest Facebook Page Upgrade, Food Hackathons, and Skipping the DMV Welcome back to Business Bites, a bi-weekly column with articles and tidbits we've come across in the last two weeks. Facebook Updates Pages: Here's What Changed Facebook loves to make changes qui...
The Importance Of Having A Website For Your Food Truck Business When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc...
Condiments That Foodies Can’t Get Enough Of Can you imagine a hot dog or hamburger without condiments? While both foods would still taste amazing, and would likely still be dished out at food trucks far and wide, condiments give these two class...
#FoodTruckFan: When Your Favorite Truck Gets Popular The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant). We met up with a friend...
Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Her...
Three Keys to Building Food Truck Super-Fans Close your eyes and picture your favorite regular customer. You know the Suit—extra hot sauce, hold the cheese—who always gives you a smile and a healthy tip. Or that chatty college girl who seems to ...
Being A Chef Is Your Dream, So Enter The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Where Does Your Food Truck Insurance Dollar Go? It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard-earned dollars are going when you pay your insurance every month or year... Our i...
3 Basic Scheduling Tips Food Truck Entrepreneurs Need To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Tips For Food Truck Owners Who Are Struggling To Retain Customers Are you struggling to retain customers? If this is the case, then you have a big problem on your hands. After all, not retaining customers directly affects how much your food truck business is making....
FS014- What You Need to Know about Your Truck with Felix and Scott from KitchensOnWheels.com In this episode of FoodTruckr School, we welcome Felix and Scott from Kitchens On Wheels, a company that has been helping build food trucks for over a decade! We talk about a lot of important t...
3 Ingredients To Create The Perfect Environment For Your Food Truck Employees Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr’s Annual Food Truck Industry Survey At FoodTruckr, our passion and purpose is to support your food truck business—whether you’re just getting started or you’ve been in operation for a decade. We do that by providing you with insights an...
2 Things New Food Truck Owners Should Add Into The Mix Right Away Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter