Great Practices Your Food Truck Should Incorporate During The Slow Season

Season

With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern California or Florida, then the slow season (otherwise known as the offseason) doesn’t really come into play. Nonetheless, food truck entrepreneurs have to be prepared.

That is why we have come up with some great practices that your food truck should incorporate during the slow season. There are plenty of mobile food trucks that close down for the winter; however, there are plenty of mobile kitchens that can’t afford that luxury.

The key takeaway is this: You have to attract people to your catering truck. When the temperatures are dropping, culinary entrepreneurs can’t expect said customers to just flock in. Yes, every food truck has a good amount of regulars, but you have to make people want to come to your truck (more from that later).

While the offseason can be rather tough on mobile kitchen businesses, there are still ways to move inventory. In other words, there are still plenty of ways to sell your tasty foods.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Great Practices Your Food Truck Should Incorporate During The Slow Season

  • Give People A Reason To Go To Your Truck
  • Don’t Take Your Foot Off The Social Media Gas Pedal
  • Get Customers Pumped For The Spring/Summer
  • Serve Up Foods/Beverages That Go Hand In Hand With Cold Weather
You May Also Like...  10 Food Holidays Mobile Kitchen Owners Should Watch Out For In February 2018

Give People A Reason To Go To Your TruckSeason

During the slow season, you have to give people a reason to go to your food truck. There are many ways to do this, especially if you have a strong following on social media. You can tell people that you are serving up a new menu item, a new special or are bringing on a festive drink and/or meal.

Everywhere you turn — at least this time of the year — there is pumpkin spice this and pumpkin spice that. Telling people your truck is going to serve up its own version of this seasonal treat is a great way to get customers to come to your truck.

Above all else, owners have to get creative during this time. You can’t just stand by and accept the fact that the slow season is brutal. While your numbers might not be as good as they are in the summer (that’s kind of how this industry works), you can still give people a reason to stop by and order something amazing, something that can’t be had anywhere else.

Don’t Take Your Foot Off The Social Media Gas Pedal

This is pretty typical of people who operate social media accounts. During the offseason, whether we are talking about sports, event pages or food trucks, social media managers (or the owner of the truck) will stop posting on networks like Facebook and Instagram. Don’t do that.

If you do that, then people will forget about your truck by the time spring rolls around. Plus, if you continue to post pictures of great meals, inspirational quotes or whatever it might be, every now and then, a customer will go to your mobile kitchen because he/she saw that post.

You May Also Like...  How To Update Your Food Truck Menu For Halloween

While it is okay to post less during the slow season, it’s still crucial that you are posting, and have a strategy in place. And no, not posting until the weather gets nicer is not a proper strategy.

Get Customers Pumped For The Spring/Summer

It is never too early to get excited about the spring and summer. After all, so many people start to look forward to the summer the moment snow starts dropping from the sky during the cold season. Even if you close your food truck for the winter, it’s still a good idea to use your social media accounts to your advantage by — you guessed it — getting people pumped for the summer.

You can do this by showing summer treats that you have to offer, or reminding customers what your No. 1 sold item is. People love pictures (and videos) of food. So keep the posts coming during the slow season.

RELATED: Simple Thoughts That Will Motivate Food Truck Owners During Times Of Stress. If food truck owners keep these thoughts in mind, times of stress will be easier to manage.

Serve Up Foods/Beverages That Go Hand In Hand With Cold WeatherSeason

How do you get people to come to your food truck business when cold weather starts taking over? You start serving up foods and beverages that go hand in hand with cold weather. You can get as creative as you want with this idea, or you can keep it simple by serving up simple soups and hot chocolate — the choice is yours, entrepreneurs.

You May Also Like...  15 Articles That Will Help Food Truck Owners Make A Big Push Toward Their Goals

This practice should be a no-brainer, because it is so important for owners to tweak/change up the menu for every season.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Oct. 29-Nov. 4 October came and went ... and it is now November -- if you can believe it. December is right around the corner, and so is January, which means 2018 is almost here and 2017 is just about over. Yes, ...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...
10 Motivational Quotes That Will Help Food Truck Owners Conquer 2017 2017 is almost here. That could be a good thing or bad thing depending on where you stand. It could be a good thing because you are ready to take on the new year and you are also on the verge of ma...
How to Start a Food Truck 21: Create a Logo and Truck Design This month on “How to Start a Food Truck, our content focuses on helping you make the best first impression possible on your customers. We kicked off Unit 6 last week with an important lesson on estab...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
Is Your Food Truck Business Ready For Spring? Spring is just around the corner. In fact, it goes down this month, on March 20. Therefore, let's pose the big question for food truck owners: Is your food truck business ready for spring? First th...
3 Tips Aspiring Food Truck Business Owners Have To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Florida Food Trucks That Foodies Need To Try Immediately The Florida food truck scene is awesome, which is why we will be visiting said Florida food truck scene today in the form of previewing three trucks that you need to visit -- and eat at -- ASAP. You k...
How to Run a Food Truck 26: Consider an Expansion Today is an exciting day here at FoodTruckr—we’re wrapping up the “How to Run a Food Truck” series with a final lesson on one of the biggest undertakings a food truck owner can embark upon! Before ...
FS022- Season 5 Great Food Truck Race Champion, Tommy Marudi from Middle Feast! Welcome to a special episode of FoodTruckr school! Today, we're happy to welcome Tommy Marudi to the show, one of the three chefs on the champion food truck from this past season of The Great Food...
Why Mobile Kitchen Owners Should Market Their Trucks On Facebook And Grow A Messenger Subscriber Lis... The food truck industry might be friendly in nature but it’s also a competitive field that has an endless amount of competition. Cooking delicious meals and implementing new recipes, unfortunately, is...
Business Bites: Navigating the Latest Facebook Page Upgrade, Food Hackathons, and Skipping the DMV Welcome back to Business Bites, a bi-weekly column with articles and tidbits we've come across in the last two weeks. Facebook Updates Pages: Here's What Changed Facebook loves to make changes qui...
3 Expansion Scenarios Food Truck Owners Can — And Should — Shoot For Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Aug. 7-13 We hope your week is off to a good start, FoodTruckrs! In hopes of making it that much better from a success standpoint, we are about to unleash every single article from last week. Make sure to dive...
10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note It's not always easy to finish the year off on a strong note, especially if 2018 has thrown its fair share of obstacles your way. Nonetheless, we hope the collection of articles below can help you ...

About the Author

Jeremy

Jeremy Adams is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Love it? Share it: Share on Facebook Share on Twitter