Great Practices Your Food Truck Should Incorporate During The Slow Season

Season

With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern California or Florida, then the slow season (otherwise known as the offseason) doesn’t really come into play. Nonetheless, food truck entrepreneurs have to be prepared.

That is why we have come up with some great practices that your food truck should incorporate during the slow season. There are plenty of mobile food trucks that close down for the winter; however, there are plenty of mobile kitchens that can’t afford that luxury.

The key takeaway is this: You have to attract people to your catering truck. When the temperatures are dropping, culinary entrepreneurs can’t expect said customers to just flock in. Yes, every food truck has a good amount of regulars, but you have to make people want to come to your truck (more from that later).

While the offseason can be rather tough on mobile kitchen businesses, there are still ways to move inventory. In other words, there are still plenty of ways to sell your tasty foods.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Great Practices Your Food Truck Should Incorporate During The Slow Season

  • Give People A Reason To Go To Your Truck
  • Don’t Take Your Foot Off The Social Media Gas Pedal
  • Get Customers Pumped For The Spring/Summer
  • Serve Up Foods/Beverages That Go Hand In Hand With Cold Weather
You May Also Like...  3 Tips For Hiring Your First Employee At Your Food Truck Business

Give People A Reason To Go To Your TruckSeason

During the slow season, you have to give people a reason to go to your food truck. There are many ways to do this, especially if you have a strong following on social media. You can tell people that you are serving up a new menu item, a new special or are bringing on a festive drink and/or meal.

Everywhere you turn — at least this time of the year — there is pumpkin spice this and pumpkin spice that. Telling people your truck is going to serve up its own version of this seasonal treat is a great way to get customers to come to your truck.

Above all else, owners have to get creative during this time. You can’t just stand by and accept the fact that the slow season is brutal. While your numbers might not be as good as they are in the summer (that’s kind of how this industry works), you can still give people a reason to stop by and order something amazing, something that can’t be had anywhere else.

Don’t Take Your Foot Off The Social Media Gas Pedal

This is pretty typical of people who operate social media accounts. During the offseason, whether we are talking about sports, event pages or food trucks, social media managers (or the owner of the truck) will stop posting on networks like Facebook and Instagram. Don’t do that.

If you do that, then people will forget about your truck by the time spring rolls around. Plus, if you continue to post pictures of great meals, inspirational quotes or whatever it might be, every now and then, a customer will go to your mobile kitchen because he/she saw that post.

You May Also Like...  Food Truck Owners Can't Stop Making New Goals

While it is okay to post less during the slow season, it’s still crucial that you are posting, and have a strategy in place. And no, not posting until the weather gets nicer is not a proper strategy.

Get Customers Pumped For The Spring/Summer

It is never too early to get excited about the spring and summer. After all, so many people start to look forward to the summer the moment snow starts dropping from the sky during the cold season. Even if you close your food truck for the winter, it’s still a good idea to use your social media accounts to your advantage by — you guessed it — getting people pumped for the summer.

You can do this by showing summer treats that you have to offer, or reminding customers what your No. 1 sold item is. People love pictures (and videos) of food. So keep the posts coming during the slow season.

RELATED: Simple Thoughts That Will Motivate Food Truck Owners During Times Of Stress. If food truck owners keep these thoughts in mind, times of stress will be easier to manage.

Serve Up Foods/Beverages That Go Hand In Hand With Cold WeatherSeason

How do you get people to come to your food truck business when cold weather starts taking over? You start serving up foods and beverages that go hand in hand with cold weather. You can get as creative as you want with this idea, or you can keep it simple by serving up simple soups and hot chocolate — the choice is yours, entrepreneurs.

You May Also Like...  Flashback Friday: Entrepreneurs Should Break Into The Food Truck Industry

This practice should be a no-brainer, because it is so important for owners to tweak/change up the menu for every season.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Food Truck Marketing 101 Infographic Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
FoodTruckr Heroes: The Grilled Cheese Truck Here at FoodTruckr, we spend a lot of time offering advice and strategies to help you take your food truck business to the next level. But we also believe in having fun and taking time to celebrate yo...
5 Things Food Truck Owners Should Focus On In 2018 There are many different things people need to focus on if they plan on seeing success, and food truck owners are, of course, no different. In fact, there are a million different things mobile kitc...
Why New Food Truck Owners Could Use Some Startup Capital Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
3 FoodTruckr Articles That Will Help Owners Out With The Daily Grind The daily grind in the mobile kitchen industry is no joke. After all, not only do you have to run a business but you have to be a manager, leader and boss as well. Not to mention, as a food truck o...
The Path Food Truck Owners Should Take When They Aren’t Feeling Motivated Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
25 Motivational Quotes For FoodTruckrs Entering August 2018 With the busy season in the food truck industry still going strong, we figured now would be the perfect time to provide inspiration in the form of motivational quotes. August 2018 might be around t...
How To Rebound From Not Hitting Your Food Truck Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Classic Party Food Ideas To Enjoy This 4th Of July There is nothing wrong with keeping things simple, especially when it comes to classic party food ideas. When it comes to the 4th of July, this is what it's all about: Sticking with the classics. W...
Food Truck Owners Can’t Stop Making New Goals Your ultimate dream was to enter the food truck industry ... and you did it! You raised/saved up enough money to buy a food truck, and you are currently making and selling food at your food truck busi...
Why Food Truck Owners Can’t Afford To Have Bad Customer Service How's your customer service game looking, food truck owners? The only acceptable answer to that question: Amazing, great, excellent or something along those lines. While the foundation of your f...
3 Steps To Become A Food Truck Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Things No One Tells You About Owning A Food Truck Business Lesson No. 1: Owning a food truck business is tough -- and that is quite an understatement. However, there are many people out there who decide not to own a sit-down restaurant and pick a food truck i...
Throwback Thursday: A Look Back At When The Food Truck Growth Kit Arrived In the spirit of it being Throwback Thursday tomorrow (Jan. 11), let's go back in time to May 26, 2015. On that day, a growth kit was released that changed the game, and it is known as The Food Tru...
10 Motivational Quotes That Will Help Food Truck Owners Conquer 2017 2017 is almost here. That could be a good thing or bad thing depending on where you stand. It could be a good thing because you are ready to take on the new year and you are also on the verge of ma...

About the Author

Jeremy

Jeremy Adams is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Love it? Share it: Share on Facebook Share on Twitter