3 Things That Will Make Or Break Your Food Truck Business

Food Truck

As a food truck business owner, you have a lot on your plate (metaphorically and literally).

You are not only a chef, but you are likely managing an employee or two on top of that. Plus, you have to worry about inventory, setting up catering gigs, your social media networks, marketing in general and the list goes on and on. There’s a reason why so many people say the food truck industry is not for the faint of heart. Working the long hours is one thing (days off will be few and far between when you are first starting off), but there is also so much you have to worry about. That’s the case for any business owner, though.

When it comes to things that will make or break a food truck business, a lot comes to mind…

Side note: If you are not marketing your truck (social media is so important for mobile kitchen owners), then you might not make it as a lunch truck owner.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

3 Things That Will Make Or Break Your Food Truck Business

  • The Infamous Business Plan
  • Your Menu/Recipes
  • This Is A Big One: Customer Service

The Infamous Business Plan

A business plan is everything. It is literally a map for the ins and outs of your business, after all. Not only is it very beneficial for you, because it maps out the present and future of your food truck, but it might be essential if you are trying to get more money from a bank/investor.

You May Also Like...  The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Sept. 25-Oct. 1

Food TruckYou see, a bank/investor wants to know you are good for the money. Showing them your numbers is one thing, but a healthy business plan will add to your business’ value. To venture to the world of financing, you can check out this article.

You shouldn’t even step foot in the food truck industry if you don’t have a business plan, making it an absolutely essential ingredient.

Your Menu/Recipes

In the food truck industry, your food is everything. You should already know that. It is the No. 1 product in this industry. At the same time, your menu is rather valuable as well.

Some food trucks decide to go with a simplified menu, and that works for them. Others decide to make a monster-sized menu that features meal after meal. That type of menu, simply put, will not work for everyone. In fact, a bigger menu could result in your customers taking more time than expected to decide what they want to eat, which can be a major killer to your business if you are serving food at a business district and have a line for days, and that’s just one example.

It’s pretty simple: If your food isn’t good, then people aren’t going to go back to your truck, and then the reviews could crush your business. Of course, your recipes and food are amazing, so you have nothing to worry about in that department.

Make a menu that works for you — and your customers — and one that highlights your best meals. Yes, you can change your menu as many times as you would like. In fact, there are plenty of restaurants out there that serve up seasonal menus and/or change out the menu items on a weekly basis.

You May Also Like...  Should You Spend A Lot Of Money For Your Food Truck's Grand Opening?

RELATED: How To Crush A Catering Gig For Your Food Truck Business. If you are about to do your first catering gig, first off, there’s no need to panic. This is an exciting time for your food truck, and it should be treated as such. With that in mind, if you could use some advice for your first (or next) catering gig, let this article be your guide.

Food Truck

This Is A Big One: Customer Service

Quality customer service is a must. If you don’t treat your customers right, then don’t expect them to come back. In fact, if you make a customer mad enough, which is the last thing you want, said customer could end up leaving a nasty review online. If you have enough bad reviews, then new customers simply won’t venture to your truck. After all, we live in a day and age where people are looking at reviews (and other factors) on the internet before they decide to pick a place to eat.

On top of that, you should appreciate your customers. Without them, you wouldn’t be in business. Therefore, don’t just take a customer’s order and then move on to the next one. Get to know your customers, make coming to your truck a fun and eventful experience. Build your food truck community.

Don’t just stop your all-star customer service ways at the food truck, though. Make sure you are engaging with your customers/followers on social media.

Make your customers your top priority and always incorporate the customer-is-always-right mentality.

No one said being a food truck owner was going to be easy, but you can certainly make it easier on yourself by incorporating a flawless business plan, great menus/recipes and an otherworldly customer service game.

You May Also Like...  Food Truck Advice From Real Mobile Kitchen Owners: Part 2

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Articles That Will Help Food Truck Owners Focus On The Big Picture Why did you want to become a food truck owner? From time to time, it's important to look at the big picture. By doing so, it can help you remember why you set out on the journey that is entering th...
FoodTruckr Heroes: East Side King We’ve been talking lately in the “How to Start a Food Truck” series about how to buy an affordable food truck with all the right equipment for your business. After all, the inside of your truck is inc...
How to Run a Food Truck 20: Improve Your Social Media Outreach It’s time to continue onward with Unit 5 of the “How to Run a Food Truck” series! Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with...
Monday Motivation: Inspiring Quotes For Food Truck Owners No matter what industry a person is trying to conquer, a little motivation can go a long way. As a result of it being Monday, we decided to do a #MondayMotivation piece that revolves around inspiri...
3 Ways To Hold Yourself Accountable To Your Food Truck Goals In 2018 Everyone's goal-making process is different. Likewise, everyone holds themselves accountable to their goals in different ways. Some people have to tell their loved ones about their goals and then h...
Why It’s Okay If Entrepreneurs Fail In The Food Truck Industry The word "fail" gets a bad rap. After all, we don't associate some of the most successful people in the world with failure, we associate them with success. However, every successful person comes fa...
Casting, Cooking, and Concepts: An Interview with Ilene Winters of “The Great Food Truck Race” When Ilene Winters, Joanne Garelli, and Tim Boulous started preparing their application for the Food Network’s “The Great Food Truck Race,” they didn't have any experience operating a food truck. But ...
Some Of The Most Common And Unusual Food Truck Insurance Claims From Insure My Food Truck Every food truck needs insurance. There are obvious reasons why insurance is necessary, such as auto accidents, fires and food-related illness, but you might be surprised at what some of the most c...
Throwback Thursday: Creating A Mobile App For Your Food Truck Another week, if you can believe it, of Throwback Thursday is among us. For this week's edition, we wanted to talk about mobile apps, so we're going all the way back to Dec. 3, 2014, a day in which...
5 Strategies When Food Truck Owners Are Lacking Inspiration It happens to everyone. Every once in a great while, we feel uninspired (well, hopefully that is the case, and this occurrence isn't happening more often than not). In other words, we lack inspirat...
How to Start a Food Truck 19: Organize Your Licenses and Permits Can you believe summer is almost here? Food truck season is officially upon us, the warm weather is here to stay, and today’s lesson marks the end of Unit 5 on making your business official in the “Ho...
FoodTruckr Heroes: The Grilled Cheese Truck Here at FoodTruckr, we spend a lot of time offering advice and strategies to help you take your food truck business to the next level. But we also believe in having fun and taking time to celebrate yo...
Food Truckin’ Fest is a Texas-Sized Success Editor’s Note: Today we’re excited to bring you a guest post from Mike Kelley, a software and business consultant from Arlington, TX. Mike approached us and offered to share his experiences from the T...
10 Food Holidays Mobile Kitchen Owners Should Watch Out For In February 2018 Can you believe it's almost February? It seems like it was just yesterday when we were celebrating the new year that is 2018. We hope your year is off to a great start, FoodTruckrs, and we also hop...
The Ins And Outs Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...

Love it? Share it: Share on Facebook Share on Twitter