Ways To Take Your Food Truck Business To The Next Level During Summer 2018

Business Owner

With Summer 2018 right around the corner, we figured now would be the perfect time to highlight some things food truck owners can incorporate in hopes of having a successful summer at their mobile kitchen businesses.

From social media networks to implementing new services, we encourage FoodTruckrs to incorporate some of the ingredients below during Summer 2018.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Ways To Take Your Food Truck Business To The Next Level During Summer 2018

  • Better Mindsets
  • Consistent Schedules
  • Implement A Social Media Strategy
  • Release A New Meal Or Summer Treat
  • Put In The Work Now
  • Add New Services
  • Try To Branch Out
  • Implement A Morning Routine
  • Reflect On Last Summer
  • Always Be Looking At Your Why — And Your Goals

Better Mindsets

While this isn’t always the easiest strategy to implement since you can’t just change your mood at the snap of your fingers, it’s important to keep in mind that you’re the boss, manager and leader at your food truck business, and your employees are likely going to play off of your mood. Therefore, it’s best to incorporate positive mindsets.

In general, make your food truck a place people want to visit, not just because of the food but because it’s a great atmosphere as well.

Consistent Schedules

The idea around this: So people know where you are during Summer 2018 and employees don’t have to guess when they work.

With that in mind, it’s not always easy to determine when you need your employees to work, and schedule changes and requests are part of the business. Whether it’s a weekly or monthly schedule, just make sure you and your employees are on the same page so your business runs smoothly all summer long.

And if you can tell your customers where you’re going to be — and when — ahead of time, that will surely help. It’s little things like this that help to build trust with your customers, and it could also lead to you attracting and gaining new ones.

Implement A Social Media Strategy

Some owners don’t want to worry about social media and marketing — they want to cook great food and serve customers. With that said, the idea behind social media and keeping up with it is attracting more customers, keeping your current customers informed and possibly adding additional services, such as giveaways.

You May Also Like...  Chicago Food Trucks That Foodies Need To Try Immediately

If nothing else, it’s a good practice to let your food truck customers know where you’re going to be, and while you likely post that type of information on your website, sometimes it’s just easier for your customers to check their social media accounts and receive that type of information. Not only that but you can learn more about your customers on social media, and you can also keep them engaged and bring customer service to a new level.

So, we encourage food truck owners to implement a great social media strategy this summer.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Release A New Meal Or Summer Treat

We aren’t telling you what to do with your menu and meals — we simply want to say that a new meal or summer treat could drive more customers to your mobile kitchen this summer, especially if you have responsive social media networks and you also bring marketing into the mix.

If nothing else, it gives your customers another great option and it also allows you to get creative in the kitchen with your own summer hit, if you will.

Put In The Work Now

This might sound like a no-brainer, but in no time, the heat is going to get brutal and the food truck lines are going to get long. While it would be easy to complain about these types of things, just be happy that customers are flowing in and your business is thriving.

Put in the work now (during the busy season) so you don’t have to put so much pressure on yourself when things get slower during the offseason. Implement all of your all-star strategies and make sure you don’t get complacent.

Make all of your food truck dreams a reality by working harder (or smarter) than you’ve ever worked before.

Adding New Services

Adding new services might not be for every business, but you can stand out by adding a new service this summer, and these services can be anything and everything.

You can finally add a catering service, an order-online service or whatever it might be. The key is adding another service that’s not only going to be profitable for your business but helpful for your customers as well. In theory, this service should make things more helpful for everyone involved and add another layer to your business.

You May Also Like...  Advanced Food Truck Tactics: Stop Getting Screwed By Crap Events

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

Try To Branch Out

It’s important to get out of your comfort zone. If you’ve always wanted to set up shop at a downtown area or festival, then try to achieve that goal this summer. Likewise, if you’ve always wanted to incorporate catering to your business, then try landing a catering job this summer. Make Summer 2018 the season you went for it.

Branching out could lead to your food truck serving and retaining more customers, and it could also spice things up and make your food truck journey that much more enjoyable.

We all get stuck in our ways from time to time, but it’s important to incorporate new strategies when things get stale so you can continue to achieve success.

Looking for Food Trucks For Sale? Check out this link for more details!

Implement A Morning Routine

Morning routines aren’t for everyone, and we understand that, but think of this as a when-you-wake-up routine. The point in having a routine when you wake up is so you aren’t scrambling in the morning and trying to catch up. It’s something that helps you get your mind fresh and also helps to eliminate stress. It also helps you prioritize what’s important in your life. Of course, the key is creating a morning routine that is right for you and one you can stick to.

Some people might prefer to go through their days in a different manner, and we completely understand that, but we also believe a morning routine of some kind can help you get the most out of your time. It can also lead to you being ready for work from a mental standpoint. People incorporate these types of routines for different reasons, but the main purpose is to get the most out of the journey that is life.

Reflect On Last Summer

Now would be a good time to look at your food truck numbers and strategies from last year. What did you do last summer that worked? What did you do last summer that didn’t work? Is there a certain meal that sold better than normal or a certain meal that didn’t sell at all? Maybe you incorporated a summer deal that did wonders?

You May Also Like...  The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Dec. 11-17

Take some time to reflect on last summer so you can conquer Summer 2018.

Maybe you had a great summer last year from a sales and mood standpoint and you don’t want to change anything — that’s completely fine.

The key is making changes, whether small or big, so you can get the most out of your locations, catering jobs and food truck events all summer long.

Reflecting is a powerful tool that we don’t incorporate enough, so make sure you reflect now and throughout the rest of the year as well. It could go a long way, to say the least.

RELATED: 7 Ways To Increase Your Food Truck Sales

Always Be Looking At Your Why — And Your Goals

While it’s great to look at motivational quotes and videos in hopes of an immediate boost, it’s best to look at your why … and your goals as well.

Why did you want to become a food truck owner in the first place? Let that passion drive you during Summer 2018. What are your goals for this year? Are you on track?

Many people go through the motions and their why and goals start to take a backseat, which is why it’s important to always be analyzing these things so you stay on track and motivated. Incorporating your goals into your schedule is another great strategy.

Regardless, be grateful for what you have and where you are, analyze your why and goals … and then let those types of ingredients fuel you.

Good luck during Summer 2018, FoodTruckrs!

We hope you make all of your goals and dreams a reality, and we also hope you have a blast along the way.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

3 Helpful Tips For Food Truck Expansion Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
15 Inspiring Quotes That Will Help Mobile Kitchen Owners Conquer The Daily Grind If you have ever owned your own business, and especially if you have owned and operated a food truck, then you know how tough the daily grind can be. Not only do you have to worry about making enou...
Most Viewed FoodTruckr Articles Of October 2017 October 2017 came and went, but there are some things that remain, such as the informative food truck articles that were published during October. In hopes of showing off some of the best articles ...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Nov. 27-Dec. 3 If you missed any of our articles from last week, then we have you covered. Below, you will find a title and preview to each and every article from last week (Nov. 27 to Dec. 3). Just remember, ...
Showing Love For The Food Truck Industry With the busy season right around the corner (for some food trucks, the busy months might have already started), it would not be a surprise to see more and more food trucks hitting the streets on a da...
3 Must-Have Food Truck Revenue Sources What does it take to have a food truck business that makes more than a few hundred thousand dollars a year? What about a fleet that generates seven figures and beyond? Of all the factors needed to ...
Top Tips From The General Manager Of A Successful Food Truck Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
Flashback Friday: 10 Helpful Food Truck Articles From Last July FoodTruckr is your one-stop shop for all things related to food trucks. In the spirit of that thinking, we wanted to give mobile kitchen owners a Flashback Friday special in the form of 10 helpful ...
3 FoodTruckr Articles That Will Help Owners Out With Goals Goals are so important during the journey of success, and that is especially the case if you are trying to achieve success in the food truck industry. In hopes of helping you out in the goals depar...
3 Things That Will Make Or Break Your Food Truck Business As a food truck business owner, you have a lot on your plate (metaphorically and literally). You are not only a chef, but you are likely managing an employee or two on top of that. Plus, you have t...
FS001- Tips, Strategies and More with Mike Swaleh from Tikka Tikka Taco and The Great Food Truck Ra... We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the ...
“The Food Truck Growth Kit” Has Arrived! Today we’re so excited to share some big news with you… That’s right, FoodTruckrs—The Food Truck Growth Kit is finally here! This incredible new resource is our biggest release yet, and we could...
2 Invaluable Keys To A Food Truck Entrepreneur’s Success Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
5 Things Food Truck Owners Should Focus On In 2018 There are many different things people need to focus on if they plan on seeing success, and food truck owners are, of course, no different. In fact, there are a million different things mobile kitc...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 22-28 If you are looking to start your week off with a full serving of advice, then you came to the right place. Below, we will be dishing out a preview and link to every single article published at Food...

About the Author


FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter