Is Facebook Messenger Marketing Important For Food Truck Owners?

Facebook Messenger Marketing

Keeping up with digital marketing trends and strategies isn’t easy when you’re cooking and serving at your food truck five to seven days a week, as well as managing employees, keeping up with inventory and doing everything else it takes to run a successful food truck business.

Unfortunately, if you want to continue to keep up with competition, grow your business and thrive in the food truck industry, then you have to keep up with trends, especially when they relate to the marketing side of your business.

Enter Facebook Messenger marketing, a type of marketing in which you connect with your customers using the Facebook Messenger app.

Facebook Messenger marketing is similar to email marketing but can feel more personal because it’s done in a one-on-one setting — you and the person you’re messaging are interacting. Your messages are sent to your customers with Facebook Messenger as opposed to being thrown at an email, which might never be opened or go straight to the spam folder.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Not only are your friends, family members and competition on Facebook but you can easily connect with your customers through Facebook Messenger since they’re also already on this social media platform. Plus, your opening rates will increase if you use this type of marketing vs. a method like email marketing.

While there are many different ways to market on social media (and in this case, Facebook), we’re going to focus in on Facebook Messenger marketing.

You May Also Like...  Mouthwatering Food Classics That Everyone Loves

We know what you’re thinking… Do I really need to jump on another social media trend that might not be here this time next year?

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

In this case, the answer is yes. After all, “Within the next two years, 85% of customer-business relationships will be through technology” (via Forbes).

Not to mention, “Messenger marketing is said to be 10X more effective than email marketing” (via Evolve Media).

From going where the growth is, to getting ahead of the competition, to developing deeper relationships with your mobile kitchen customers, there are plenty of benefits of messenger marketing for your food truck business.

Is Facebook Messenger marketing right for you?

Let’s put it this way: It’s right for any business that wants to grow with digital marketing. It’s easy, effective and you, more likely than not, already have a Facebook page for your food truck. You just need to take the next step by marketing with Facebook Messenger.

We aren’t saying food truck owners should eliminate email and other forms of marketing (especially if they’re working for your business) — we’re just saying Facebook Messenger marketing can take your efforts to a new level since it can help you connect with your customers in a more efficient way.

To learn more about Facebook Messenger marketing, we encourage food truck owners to check out Evolve Media (the owner of Evolve Media is also a partner of FoodTruckr!).

You May Also Like...  Flashback Friday: The 10 Commandments Of Customer Relationships

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Is The Food Truck Industry Still Growing? Whether you're new to the food truck industry, have been an owner for years, or want to join in the future, you're likely wondering the forecast of this beloved industry. Unfortunately, we can't te...
3 Things Food Truck Owners Typically Have To Give Up Whether you want to believe it or not, there are things you have to give up as a food truck owner. After all, the path to success takes many sacrifices, and to get a better idea of that, we will be...
How To Increase Your Odds Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Flashback Friday: What To Do When You Don’t Have Enough Food Truck Customers Today is the last Friday of the year, if you can believe that. So, for this week's edition of Flashback Friday, we wanted to do something extra special... Not only will we be going back in time ...
Business Bites: Navigating the Latest Facebook Page Upgrade, Food Hackathons, and Skipping the DMV Welcome back to Business Bites, a bi-weekly column with articles and tidbits we've come across in the last two weeks. Facebook Updates Pages: Here's What Changed Facebook loves to make changes qui...
5 FoodTruckr Articles That Will Do You Wonders In The Financing Department If you are trying to enter the food truck industry but can't come up with the necessary funds to make this dream come true, then we have quite the treat for you today. Likewise, if you are struggling ...
Facebook Marketing Strategies For Food Truck Owners There are an endless amount of ways food truck owners can market their businesses online, with Facebook marketing, whether you incorporate it or not, being one of them. If you don't use Facebook ma...
How All Food Truck Entrepreneurs Should Approach Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Why Food Truck Owners Should Grow A Messenger Subscriber List Not long ago, you probably heard digital marketing experts talk about how food truck owners need to grow email lists. Well, a new strategy has emerged and it involves creating a new kind of list: A me...
Flashback Friday: Building And Growing Your Food Truck Catering Business If you are in the market for building and growing your food truck catering business, then we have an extra special treat for you today. Below, we will be flashing back to two articles that will do ...
Flashback Friday: Looking Back At FoodTruckr’s Top Party Food Ideas For The 4th Of July In the spirit of it being Flashback Friday, and the 4th of July being right around the corner, we are about to look back at FoodTruckr's top party food ideas for the -- you guessed it -- 4th of July! ...
Everything FoodTruckr Has Ever Published Relating To Customer Service Where would your food truck business be without customers? It's rather simple. You probably wouldn't have a business, for customers are the people who keep you in business. They are the people who ...
Tips For Food Truck Owners Who Are Struggling To Retain Customers Are you struggling to retain customers? If this is the case, then you have a big problem on your hands. After all, not retaining customers directly affects how much your food truck business is making....
What Data Can Tell Us About The State Of The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter