How To Stand Out Among Your Food Truck Competitors Using Facebook

Facebook

In the food truck industry, there are an endless amount of ways to stand out among your competitors.

For some owners, it’s customer service. Others, it’s the food they cook. Sales, deals and marketing can also help you stand out.

The point being, there’s not one sole way to stand out as a food truck owner.

Not to mention, there are always new ways to tackle this department, and that’s why we’re going to hand it over to Ian Smith, a partner of FoodTruckr and owner of digital marketing company Evolve Media.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How To Stand Out Among Your Food Truck Competitors Using Facebook

While, as we stated above, there are many ways to stand out among your food truck competitors, one of the ways Smith and his company stand out is by using Facebook.

Evolve Media published a very helpful article on this topic (Email Overload & The Secret to Standing Out Among Competitors), and while we encourage you to head over to the article to read it in its entirety, we’re going to briefly highlight some of the key ways to stand out among your competition with Facebook.

Spoiler alert: Start using Facebook Messenger marketing.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Via Evolve Media:

Right now fewer companies are using Facebook Messenger to reach their audience compared to those using email. There are two billion Facebook messages exchanged every day versus 281 billion emails, according to thinkgrowth.com.

Like we’ve discussed in the past, Facebook Messenger marketing can help you develop deeper relationships with your customers, you can experience higher open rates on your messages (compared to email marketing), you can customize your customer journey and so many other benefits, which can help put you in front of the competition and stand out among the field.

You May Also Like...  Food Truck Marketing Tip: Use Facebook Messenger & ManyChat

We highly recommend food truck owners to read Evolve Media’s article for the full secret recipe on standing out among competitors.

We also encourage you to subscribe to Smith’s YouTube page by following this link and clicking the subscribe button and learn about Facebook Messenger as well as other digital marketing methods.

To learn more invaluable marketing strategies, FoodTruckrs can visit Evolve Media and check out their ManyChat Messenger templates as they will help you with your digital marketing needs, to say the least.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FoodTruckr Heroes: Cultured Caveman Some food trucks get our attention by offering the most scrumptious, creative new recipes we’ve ever heard of.  Others stand out by offering the best possible versions of classic dishes that we all kn...
3 Key Ingredients Food Truck Entrepreneurs Should Focus On This Summer Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
All-Star Insurance Tips For Food Truck Owners Insurance is an invaluable ingredient in any profession/business/field/industry, and the food truck industry is no different, which is why we decided to do a piece that combines past FoodTruckr articl...
The Many Faces of Food Trucks: How Renting a Truck Benefits Your Business Editor’s Note: Today we’re excited to bring you a guest post from Mike Kaplenko, the Content and Marketing Director at VendingTrucks.com. Mike's here today to talk about how food trucks aren't just fo...
Is It Time To Hire A Manager At Your Food Truck Business? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
5 FoodTruckr Articles That Will Help You End 2017 On A Strong Note The best thing a food truck owner can do this time of year: End said year on a strong note. In the spirit of that thinking, we are about to highlight five articles that will help FoodTruckrs end 20...
5 Ways To Potentially Reduce Your Food Truck Insurance Costs Operating a food truck can sometimes mean operating a thin margin line where every dollar counts. Many food truck owners don't have much time or patience to deal with insurance. You're busy trying ...
FoodTruckr Heroes: The Grilled Cheese Truck Here at FoodTruckr, we spend a lot of time offering advice and strategies to help you take your food truck business to the next level. But we also believe in having fun and taking time to celebrate yo...
Customer Service Tips For Food Truck Owners If you want to be a successful food truck owner, you need to be an all-star in so many different areas. You, of course, need to be an amazing chef who cooks up otherworldly foods, but you also have to...
The Importance Of Having A Website For Your Food Truck Business When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc...
Simple Ways To Gain New Food Truck Customers This Summer You can never have too many customers in the food truck industry. That would be like saying you have too much money. In the spirit of that thinking, below you will find some simple ways to gain new...
FS006- From Food Truck to Brick and Mortar Restaurant with Brett from BC Tacos In this episode of FoodTruckr School, we chat with Brett Chiavari from BC Tacos, one of the most popular food trucks to reign South Florida! He's also recently opened up a brick and mortar rest...
What Are Your Food Truck Goals For 2018? FoodTruckrs, with a new year approaching fast, we figured we would ask you the question that so many people are thinking about. Here it is: What are your food truck goals for 2018? Are you wanti...
FS004- Best Practices for Sharing Your Location and Using Social Media with Matt Berkland from Truck... In this episode of FoodTruckr School, we talk with Matt Berkland from Truckily.com about best practices and tips for sharing your location on social media. How often do you share your location...
How to Run a Food Truck 14: Keep Up with Industry Trends FoodTruckrs, those of you who have been following along with the “How to Run a Food Truck” series have done some amazing work over the past several months. You’ve done everything from getting your foo...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter