The Importance Of Having A Website For Your Food Truck Business

Website

When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc. One thing that might be forgotten altogether is starting up a food truck website.

Just because you are a small business and are just starting out, you might think a website isn’t essential to your food truck success, but that’s far from the case. There are so many benefits to starting up a website right out of the gate. This is the problem for most mobile kitchen owners who are trying to thrive in this industry — they simply don’t know what it takes to run and operate a successful business.

While you can certainly think of a food truck business as a startup, that doesn’t make it any easier to run from a business standpoint. Nonetheless, if you are planning on taking your mobile catering truck to the top of this industry, then incorporating a website should not only be a no-brainer, but a top priority.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

The Importance Of Having A Website For Your Food Truck Business

  • It’s A Great Way To Tell Your Story
  • Marketing
  • You Can Show Off Your Truck (And The Food) Without People Actually Going To Said Truck
  • Google Is A Powerful Tool
  • It’s Good Form

It’s A Great Way To Tell Your StoryWebsite

For the most part, foodies are interested in the food you serve. With that said, everyone has a story to tell, and if your story is unique enough, then everyone is going to want to hear about it, and that is where a website comes into play.

You May Also Like...  Barroluco Argentine Comfort Food Is Bringing Delicious Argentine Dishes To The Food Truck Industry

However, not only can you have an entire page that is dedicated to your story (this is typically the “About” section), but you can also pack your website with other information on top of that. For instance, you can show off your food, but more about that later. Although you can use social media to tell your customers where your food truck is going to be next — and you absolutely should — you can also do this on your website.

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

Marketing

In this day and age, online marketing is a must for business owners. If you are new to the digital media age, then just take a look at what everyone seems to have in their hands everywhere they go — their smartphone. Digital marketing is in a golden period thanks to this simple fact, and food truck owners have to take advantage in every way they can.

That’s why they need to use social media networks like Facebook, Twitter and Instagram, and also why they need to make an all-star website that is an added bonus (and treat) for food lovers.

Digital marketing is so important because it works. It helps businesses get more customers, which leads to more sales. Food truck owners need to have a strong online presence as a result, and having a killer website is part of that process.

You Can Show Off Your Truck (And The Food) Without People Actually Going To Said Truck

This might be a basic idea, but it’s so important for your customers. You should be, once again, marketing your food truck like no other on the Internet. In the spirit of that thinking, make sure your website has a ton of pictures of your mobile truck and the food you serve.

You May Also Like...  How to Start a Food Truck 07: Learn About Commissaries

If your food is dripping with deliciousness — which it likely is — then you will simply gain more customers by showing off your menu and food items. People want to see what they are eating (their options, if you will) before they actually order. Since food trucks are booming, it’s becoming that much harder for customers to pick a food truck to eat at. Why not make that process easier for them by spotlighting your menu and truck?

On another note, if you can somehow incorporate videos of you actually cooking up the food, then that’s going to do wonders on your social media accounts, especially Facebook.

Google Is A Powerful Tool

If you rank high on Google — which is one of the main reasons to have a great website — more eyes will see your website, which can — and should — lead to you gaining more customers. If you don’t rank high on Google, then no one is going to see your mobile kitchen when it comes to the Internet. This is why things like SEO are so important.

Being ranked high on Google could make or break your business. It doesn’t matter if you serve up the best foods in your area. That might sound a bit odd, but the Internet is so important for businesses.

RELATED: Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels. Believe it or not, espresso trucks are doing some serious damage in the food truck industry.

It’s Good FormWebsite

Here’s the deal, so many people go online to look up restaurants nowadays. If you don’t have a website, or if your website is not up to par, then that’s going to scare customers away. Having a great website is another way to gain credibility. This is especially the case if you have testimonials and good reviews attached somewhere on your website. After all, there is a reason why so many people venture to Yelp.

You May Also Like...  The First Step In Securing Food Truck Financing Is Trying

Just look at it this way, if your website looks flawless, has amazing food pictures, has great reviews, etc., a customer is more likely to eat at your truck than another food truck’s website that is lacking in all of those mentioned departments. People will — and do — look up your kitchen truck before they decide to eat at it.

Looking for financing to start or grow an existing food truck? JSL Financial has you covered.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Write a Food Truck Business Plan Maybe you decided to open a food truck after enjoying the most delicious tacos of your life at a place like Mariscos Jalisco or Calbi BBQ.  Or perhaps you realized that you couldn’t spend another day ...
Work-Life Balance Is Crucial In The Food Truck Industry In this week's edition of Throwback Thursday, we decided to go all the way back to last year. One might be wondering why, and it's a valuable question. Last year around this time, FoodTruckr did an...
Being A Chef Is Your Dream, So Enter The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 FoodTruckr Articles That Will Help Owners Out With The Daily Grind The daily grind in the mobile kitchen industry is no joke. After all, not only do you have to run a business but you have to be a manager, leader and boss as well. Not to mention, as a food truck o...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 15-21 Every Monday, we like to give food truck owners a full serving of advice, and we do that by dishing out every single article from the week prior. So, with that said, below you will find every artic...
Casting, Cooking, and Concepts: An Interview with Ilene Winters of “The Great Food Truck Race” When Ilene Winters, Joanne Garelli, and Tim Boulous started preparing their application for the Food Network’s “The Great Food Truck Race,” they didn't have any experience operating a food truck. But ...
2 Ways To Be The Best Food Truck Owner You Can Possibly Be From A Business Standpoint Are you in the process of conquering the food truck industry? You might be making the best food you can possibly make, which is, of course, leading to record sales and an overwhelming amount of cus...
How To Attract More Customers By Making The Food Truck Environment Enjoyable QUICK: What is the most important ingredient for any food truck business? Answer: It depends. After all, every food truck has to have a flawless business plan, recipes that will make food lovers dr...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Sept. 25-Oct. 1 In hopes of starting off October the right way, we want to give you as much information as possible in the form of articles published at FoodTruckr from last week. Our hope is that this information...
Co-Founder Of Prestige Food Trucks Jeremy Adams Talks About Growing And Scaling A Million Dollar Bus... Have you ever wondered how you can grow and scale your food truck business? If so, then you are in luck, because today we will be highlighting an interview Jeremy Adams, co-founder of Prestige Food Tr...
Flashback Friday: Improve Your Social Media Outreach At Your Food Truck We love Flashback Friday for a couple of different reasons: (1) It's festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in ...
5 FoodTruckr Articles That Will Help You Achieve A Well-Balanced Business In 2018 Achieving the feat that is a well-balanced business is tough, especially in an industry as competitive as the food truck industry. With that said, in hopes of helping you do exactly that in 2018, w...
15 Motivational Quotes For Food Truck Owners In 2018 We hope every food truck owner is getting 2018 started on the right note. Whether you are or aren't, we have a treat for everyone today. Below, we will be highlighting 15 motivational quotes from s...
Top Tips From The General Manager Of A Successful Food Truck Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
FS029: Food Carting in Style with Nathan Beck from Natedogs I'm very excited to introduce Nathan Beck, founder of Natedogs. Nathan's here to talk about something we haven't covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, r...

About the Author

Jeremy

Jeremy Adams is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Love it? Share it: Share on Facebook Share on Twitter