The Importance Of Having A Website For Your Food Truck Business

Website

When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc. One thing that might be forgotten altogether is starting up a food truck website.

Just because you are a small business and are just starting out, you might think a website isn’t essential to your food truck success, but that’s far from the case. There are so many benefits to starting up a website right out of the gate. This is the problem for most mobile kitchen owners who are trying to thrive in this industry — they simply don’t know what it takes to run and operate a successful business.

While you can certainly think of a food truck business as a startup, that doesn’t make it any easier to run from a business standpoint. Nonetheless, if you are planning on taking your mobile catering truck to the top of this industry, then incorporating a website should not only be a no-brainer, but a top priority.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

The Importance Of Having A Website For Your Food Truck Business

  • It’s A Great Way To Tell Your Story
  • Marketing
  • You Can Show Off Your Truck (And The Food) Without People Actually Going To Said Truck
  • Google Is A Powerful Tool
  • It’s Good Form

It’s A Great Way To Tell Your StoryWebsite

For the most part, foodies are interested in the food you serve. With that said, everyone has a story to tell, and if your story is unique enough, then everyone is going to want to hear about it, and that is where a website comes into play.

You May Also Like...  Reasons Why Entrepreneurs Should Break Into The Food Truck Industry

However, not only can you have an entire page that is dedicated to your story (this is typically the “About” section), but you can also pack your website with other information on top of that. For instance, you can show off your food, but more about that later. Although you can use social media to tell your customers where your food truck is going to be next — and you absolutely should — you can also do this on your website.

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

Marketing

In this day and age, online marketing is a must for business owners. If you are new to the digital media age, then just take a look at what everyone seems to have in their hands everywhere they go — their smartphone. Digital marketing is in a golden period thanks to this simple fact, and food truck owners have to take advantage in every way they can.

That’s why they need to use social media networks like Facebook, Twitter and Instagram, and also why they need to make an all-star website that is an added bonus (and treat) for food lovers.

Digital marketing is so important because it works. It helps businesses get more customers, which leads to more sales. Food truck owners need to have a strong online presence as a result, and having a killer website is part of that process.

You Can Show Off Your Truck (And The Food) Without People Actually Going To Said Truck

This might be a basic idea, but it’s so important for your customers. You should be, once again, marketing your food truck like no other on the Internet. In the spirit of that thinking, make sure your website has a ton of pictures of your mobile truck and the food you serve.

You May Also Like...  Reasons Why Food Truck Business Owners Should Add Catering To The Mix

If your food is dripping with deliciousness — which it likely is — then you will simply gain more customers by showing off your menu and food items. People want to see what they are eating (their options, if you will) before they actually order. Since food trucks are booming, it’s becoming that much harder for customers to pick a food truck to eat at. Why not make that process easier for them by spotlighting your menu and truck?

On another note, if you can somehow incorporate videos of you actually cooking up the food, then that’s going to do wonders on your social media accounts, especially Facebook.

Google Is A Powerful Tool

If you rank high on Google — which is one of the main reasons to have a great website — more eyes will see your website, which can — and should — lead to you gaining more customers. If you don’t rank high on Google, then no one is going to see your mobile kitchen when it comes to the Internet. This is why things like SEO are so important.

Being ranked high on Google could make or break your business. It doesn’t matter if you serve up the best foods in your area. That might sound a bit odd, but the Internet is so important for businesses.

RELATED: Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels. Believe it or not, espresso trucks are doing some serious damage in the food truck industry.

It’s Good FormWebsite

Here’s the deal, so many people go online to look up restaurants nowadays. If you don’t have a website, or if your website is not up to par, then that’s going to scare customers away. Having a great website is another way to gain credibility. This is especially the case if you have testimonials and good reviews attached somewhere on your website. After all, there is a reason why so many people venture to Yelp.

You May Also Like...  How Culinary Entrepreneurs Can Keep Up With The Times

Just look at it this way, if your website looks flawless, has amazing food pictures, has great reviews, etc., a customer is more likely to eat at your truck than another food truck’s website that is lacking in all of those mentioned departments. People will — and do — look up your kitchen truck before they decide to eat at it.

Looking for financing to start or grow an existing food truck? JSL Financial has you covered.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The First Step In Securing Food Truck Financing Is Trying Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How To Handle Angry Customers At Your Food Truck Business Whether you are dealing with angry customers at your food truck or on social media, you have to know how to handle these types of people. After all, it's all about the customers, the customer is alway...
Amazing Party Food Ideas For 4th Of July 4th of July is just around the corner -- it is less than a month away, after all. How can we make this year's festivities go from great to otherworldly, one might be wondering? Simple: By brainstormin...
3 Keys To An Entrepreneur’s Success In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Gypsy Express’ Unique Background Is Why The Food Truck Industry Is So Great Not everyone who enters the food truck industry has a background in food, if you will. Some people enter this industry to become chefs, even though they have little experience in that department. Othe...
Food Truck Owners Can’t Stop Making New Goals Your ultimate dream was to enter the food truck industry ... and you did it! You raised/saved up enough money to buy a food truck, and you are currently making and selling food at your food truck busi...
How to Run a Food Truck 12: Overcome Roadblocks Last week on “How to Run a Food Truck,” we brought you a few key strategies to follow if you’re having trouble bringing enough customers to your ordering window. Dealing with slow periods is just one ...
How to Start a Food Truck 07: Learn About Commissaries FoodTruckrs, you’ve been doing great work lately in learning how to start a food truck—figuring out the basics of your business and getting started on all the research you’ll need to complete to put y...
Motivational Articles That Will Help Food Truck Owners Conquer The Inevitable Rut No matter what industry you are in, you will find yourself stuck in a rut at one point or another. Yes, that includes people who are working at their dream job, such as food truck owners. For these...
FS014- What You Need to Know about Your Truck with Felix and Scott from KitchensOnWheels.com In this episode of FoodTruckr School, we welcome Felix and Scott from Kitchens On Wheels, a company that has been helping build food trucks for over a decade! We talk about a lot of important t...
The Many Faces of Food Trucks: How Renting a Truck Benefits Your Business Editor’s Note: Today we’re excited to bring you a guest post from Mike Kaplenko, the Content and Marketing Director at VendingTrucks.com. Mike's here today to talk about how food trucks aren't just fo...
The 12 Days of FoodTruckr: 2 New Types of Trucks On the second day of Christmas, FoodTruckr’s giving you… Two New Types of Trucks! Food trucks are clearly the bread and butter of FoodTruckr (har, har), but we also love supporting people who are ha...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
#FoodTruckFan: When Your Favorite Truck Gets Popular The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant). We met up with a friend...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...

About the Author

Jeremy

Jeremy Adams is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Love it? Share it: Share on Facebook Share on Twitter

  • anpo

    We’re currently offering food trucks free websites over at http://munch.st
    Just come on over and claim your name!