November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses

Catering

Believe it or not, tomorrow is the first day of November, which means there are only two months left in the year for food truck owners to meet all of their goals. Are you on track when it comes to meeting your goals, or are you way behind? Nonetheless, it might be time to change up your food truck strategy a bit, and ramping up your catering side of the business is the perfect way to do that.

While you don’t typically have to wait until November to ramp up your catering business, right now is the perfect time to do just that, and we will provide four reasons why. With that in mind, it’s never too late to branch out in the food truck industry. How can I branch out in this industry, one might be wondering? Simple. You can start catering, tackling new events, etc.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses

  • Gain New Customers For The New Year
  • Because Business Is Likely Slow Anyways
  • You Can’t Get Complacent In This Industry
  • Because Catering/Adding Another Form Of Income Is Good For Business

Gain New Customers For The New Year

If you start ramping up your catering business now, then you can really hit the ground running once the calendar turns over to 2017. Why? Well, because catering opens up the door for more opportunities, and you might also have gigs already set up in advance.

For example, you might cater for a holiday party and completely knock it out of the park. One might be wondering what comes next after that. Well, some guests might hire you in the future for events of their own. Therefore, one gig can easily lead to two, three, four or five gigs (or more!).

You May Also Like...  The Best Way To Land More Catering Gigs At Your Food Truck Business

If you have a ton of catering jobs lined up for 2017, then you are not only going to be rather busy, and making great money in the process, but you are also going to be catering for new people. That is where new customers come into play. Not to mention, more and more people from these catering events might go to your truck outside of an event.

Because Business Is Likely Slow AnywaysCatering

Not everyone lives in a place like Florida or California, which means not everyone has the luxury of dealing with nice weather every single day of the year — well, for the most part, that is. With that said, once November, December and January roll around, your food truck’s business could take a big hit. In most cases, that is expected. After all, mobile kitchen owners are familiar with the slow season.

Since your sales might be down because of the slow season, why wouldn’t you ramp up your catering side of the business? You might have more time on your hands as a result of not staying open as late, and there are plenty of cold days when you are going to be closed altogether. In between all of that, though, there are still going to be plenty of people who are looking for food places to cater special events, and that is where your food truck comes into play — and saves the day.

Basically, business is slow, but if you plan on making good money regardless, then you have to search for other opportunities. You know, like catering.

You May Also Like...  Throwback Thursday: Consider A Food Truck Expansion

You Can’t Get Complacent In This Industry

The food truck industry might not be that hard to break into if you have a lot of money saved up, or can get your truck financed easily, but that does not mean things are going to be easy once you have actually started up your business.

Looking for financing to start or grow an existing food truck? JSL Financial has you covered.

This industry is brutal for so many different reasons, and you can’t afford to get complacent as a result. If you get complacent, then your competition could start to break away from you. What does that mean? Well, it might just mean your competition is more successful, or it could lead to you losing customers to your competition.

In the food truck industry, you have to always be implementing new strategies when it comes to your menu, social media, marketing — you name it. That’s how you grow and thrive.

If you start ramping up your catering business now, then you will be doing the exact opposite of getting complacent — you will be adding a new weapon to the mix, and you will also be adding another form of income to your business.

RELATED: 5 Unique Things Food Truck Business Owners Should Do Every Day. Don’t get complacent. In the spirit of that thinking, try out these five unique things at your food truck business. While you’re at it, you might as well implement them every single day your mobile kitchen is serving up food.

You May Also Like...  5 Things That Are Likely On Every Food Truck Owner's Mind

Because Catering/Adding Another Form Of Income Is Good For Business

CateringWith catering, you are adding another form of income to the mix. Not only can this lead to more money, but it also means you can count on more than one form of income. That — in every sense of the word — is good for business.

Once again, this industry is tough to grow and thrive in, but you can achieve both of those things by branching out. You can do exactly that by adding more streams of income to the mix via catering and food truck events.

While most of your business might consist of being parked at your designated location(s) and selling food, there are plenty of other ways to make money, like catering.

Right now (November) is the perfect time to incorporate more catering gigs. Why? Well, because you can gain more customers for 2017 if you start lining up catering jobs now, business is likely slow anyways (or is at least about to be once the temperatures drop), you can’t get complacent, especially at the end of the year, and any time is a good time to gain another stream of income.

Just remember this: Catering is good for business because it could — and should — lead to more customers and more money.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Flashback Friday: Improve Your Social Media Outreach At Your Food Truck We love Flashback Friday for a couple of different reasons: (1) It's festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in ...
Motivational Interviews Conducted By FoodTruckr Last September As you have likely heard before -- and will continue to hear over and over again -- being a food truck owner is tough. It really, really is. Not only do you have to cook amazing food -- and satisfy...
FoodTruckr Heroes: Our Five Favorite Dessert Trucks There are some holidays we wish we could celebrate year-round—holidays that truly deserve more than a single day of honor and acclaim. Today is one of those events, and we’ve got a special FoodTruckr ...
Flashback Friday: Market Like An Advanced Food Truck Owner As you have likely heard so many times before, being a food truck owner takes so much more than cooking food and serving customers. Things like being a boss/manger/leader will come into play. Netwo...
Throwback Thursday: Creating A Mobile App For Your Food Truck Another week, if you can believe it, of Throwback Thursday is among us. For this week's edition, we wanted to talk about mobile apps, so we're going all the way back to Dec. 3, 2014, a day in which...
Throwback Thursday: A Look Back At When The Food Truck Growth Kit Arrived In the spirit of it being Throwback Thursday tomorrow (Jan. 11), let's go back in time to May 26, 2015. On that day, a growth kit was released that changed the game, and it is known as The Food Tru...
FoodTruckr Heroes: Destination Desserts We love food trucks with really specific philosophies, but it’s even better when a truck’s mission supports a truly important cause. Today’s FoodTruckr Hero is a non-profit “social venture bakery” out...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Dec. 11-17 Everyone gets busy from time to time, and that's probably especially the case for food truck owners during the holiday season. With that said, if you were too busy to check out our blog this past w...
The First Step In Securing Food Truck Financing Is Trying Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Happy Birthday, FoodTruckr! Looking Back At One Year of Tasty Business Advice Today is a very special day here at FoodTruckr HQ—it marks the one-year anniversary since we launched our very first blog post and dove headfirst into the food truck community. So, Happy Birthday to u...
Everything FoodTruckr Published Last November That Can Do You Wonders This November In hopes of helping food truck owners conquer the month of November in 2017 (and the rest of the year on top of that), we decided to gather up every article from last November and put it in one place ...
Throwback Thursday: Order And Stock Supplies For Food Trucks Are you new to the food truck industry? If so, then you likely have a million different things racing through your mind, such as locations, permits, your food, customers, social media, employees, i...
8 Great Benefits Shopify POS Offers FoodTruckrs In honor of the release of The Food Truck Growth Kit, we thought it would be cool to spend some time today talking about our brand new partner—Shopify POS. We’ve been big fans of the team at Shopif...
#FoodTruckFan: Winter Blues No More Winter is a tough time of year for a food truck fan living in the colder regions of the country. As I mentioned last time, I live in the Twin Cities. Today it's a balmy 11 degrees, but yesterday dropp...
FoodTruckr Heroes: East Side King We’ve been talking lately in the “How to Start a Food Truck” series about how to buy an affordable food truck with all the right equipment for your business. After all, the inside of your truck is inc...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter