Simple Ways To Gain New Food Truck Customers This Summer

Customers

You can never have too many customers in the food truck industry. That would be like saying you have too much money.

In the spirit of that thinking, below you will find some simple ways to gain new food truck customers this summer. If nothing else, these are just unique ways to help you think outside the box, which will hopefully lead to healthy food truck lines all summer long!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Simple Ways To Gain New Food Truck Customers This Summer

  • First and foremost, you can make sure you provide the ultimate customer service experience … for every single customer (yes, even the angry ones!).
  • Start branching out via food truck events and catering gigs. Naturally, you will have new customers venture to your truck if you start tackling events and catering gigs. After all, you will be branching out from your normal location(s), and you will be bringing your truck to new people.
  • Turn up that social media game. Social media is a great way to attract new customers, and it is also a great way to give your current customers more (via videos, engaging content and informative articles).
  • Change up the menu! You don’t have to do this every week, or even every month, but it is never a bad idea to give your customers something new, even if it is just one new food item.
  • Offer summer specials! For example, you can offer a happy hour from the hours of 2-4 p.m. during the weekdays. This happy hour could consist of anything, such as summer beverages being 50 percent off.
  • Give things away for free! While you don’t want to go broke by giving away free meals left and right, you can attract customers, and take your social media efforts to the next level in the process, by holding giveaways on Facebook. This little trick will get people to your food truck — because everyone likes free food, even if it is just a free side or drink.
You May Also Like...  5 FoodTruckr Articles That Are Perfect For Culinary Entrepreneurs

Customers

  • Give off a summer vibe. Everyone loves summer, and everyone likes to venture to places that give off a summer vibe during the — you guessed it — summer. You can do this by incorporating summer songs, summer foods or whatever you would like.
  • This is sort of a combo between some of the bullet points above, but here it goes anyway: Make your food truck experience the ultimate experience. People should want to come to your mobile kitchen. (1) Because of the food, and (2) because you treat every single customer like they are the No. 1 customer. Your food truck should be a fun experience for everyone involved! Simply venturing to your lunch truck should be quite the experience.

There are plenty of ways to attract new customers this summer. More likely than not, your delicious recipes will do most of the talking/attracting!

RELATED: 3 Struggles Food Truck Owners Will Face In The Mobile Kitchen Industry

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Do Smart Spenders Save In The End When Purchasing A Food Truck? Editor’s Note: Today, we interrupt our regular blog schedule to bring you a guest post from Christopher Adams, the Director of Business and Development at Prestige Food Trucks. In this new article, Ch...
Throwback Thursday: All-Star Practices During The Slow Season In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Summer Listening: Eight Great Podcasts for Food Truck Owners Do you remember getting summer reading assignments when you were a kid? Even though those were pretty terrible at the time, one of our favorite things to do now in the summer is to kick back with a...
Storytelling: Tell Me Your ‘Why’ And I’ll Buy International man of mystery. World traveler. Secret agent. Food truck owner. When you tell me you own a food truck, that’s how I—your customer—see you. I’m trapped in cubicle-land, where the air i...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Sept. 4-10 In hopes of getting your week started off on the right note, we are about to drop every article from last week, for the articles are jam-packed with information that could end up doing your food truck...
The 10 Commandments of Customer Relationships The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be reward...
The Importance Of Having A Website For Your Food Truck Business When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc...
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungr...
FoodTruckr Heroes: Dark Side of the Moo Today’s FoodTruckr Hero is anything but ordinary, and we couldn’t be more excited to share their story with you. Dark Side of the Moo out of Hoboken, NJ, has a mission to put their own unique spin ...
How to Run a Food Truck 20: Improve Your Social Media Outreach It’s time to continue onward with Unit 5 of the “How to Run a Food Truck” series! Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with...
Throwback Thursday: Business Lessons Food Truck Owners Can Learn From Online Entrepreneurs Whether you are a first-time food truck owner or have been conquering this industry for years, you can never afford to cut learning out of your life. The same thing goes for advice and lessons. After...
3 Questions Successful Food Truck Chefs Must Answer Do you fancy yourself a successful food truck owner? Are you currently conquering the mobile kitchen industry, and quite possibly living large? If so, then there are three questions you must answer...
Six Seasonal Strategies to Delight Fans in December The holiday season is upon us, and your loyal year-round fans are getting ready to spend the bulk of their discretionary dollars.  However, as people cut their budgets in order to save more money for ...
3 Reasons Why Your Food Truck Business Has To Have A Facebook Account While Facebook might attract younger folks, it is for everyone. Not only because it is easy to use, but because it is absolutely essential if you own a business. If you own a food truck and have go...
Why New Food Truck Owners Could Use Some Startup Capital Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter