The Truth About Overnight Success In The Food Truck Industry

Customers

There are an overwhelming amount of people entering the food truck industry these days, and for the most part, we think that is awesome … as long as every food truck owner knows what they are getting into.

People enter this industry for many different reasons: Some people’s dreams actually consist of being a chef and running a kitchen, some people just want to own a business (and the food truck industry provides a great opportunity for that) and some people simply think they are going to get rich overnight.

We are here to tell you the truth about overnight success in the food truck industry. First things first, we want to drop this gem, and everyone needs to take it to heart: Everyone is different, meaning everyone’s path to success is different. While some things might work well for some, these same things will not work for everyone, meaning there isn’t necessarily this easy formula people can follow to achieve success.

With that in mind, hard work, hustling and passion tend to go a long way … and so does being in the right place at the right time, or knowing the right people.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

The Truth About Overnight Success In The Food Truck Industry

You want the truth? Well, here it is: There is no such thing as overnight success in the food truck industry. Successful owners work nonstop, and they get all of the right pieces in place, and these pieces lead to success.

You May Also Like...  Why Prospective Mobile Kitchen Owners Should Bring Financing Into The Mix

Now, everyone looks at overnight success differently, and that is a valid point. Some people are considered overnight successes when they blow up right when they enter the game, but is that type of person truly an overnight success?

More likely than not, that person has put in a ton of work, work that wasn’t seen by the masses until he/she was actually successful/popular. For example, some people think an NBA player who tears it up in his rookie year is an overnight success. In reality, this player has likely been playing basketball for years, and therefore has been working on his craft for years. This person has put in extra nights in the gym, has always been the first person to arrive at practice and the last one to leave. This person prepared himself for the big moment, the big stage, and this preparation isn’t always seen, which is why this person would be considered an overnight success to many people. You must remember, this person has been working toward his dreams for a long time.

Overnight Success

Heading back to the food truck industry, everyone is different. An owner who sees a massive amount of success shortly after opening up his/her truck might have been in the food business for a long time. This person might have started off bussing tables, and then gradually worked his/her way up from there. These types of things — you know, basically holding every job in a kitchen/restaurant — prepared this person for the big stage, which was opening up a food truck and running the show.

You May Also Like...  Co-Founder Of Prestige Food Trucks Jeremy Adams Talks About Growing And Scaling A Million Dollar Business With 'Create Your Own Life'

We aren’t trying to discourage anyone here by saying overnight successes don’t exist, because they do. We are just trying to get mobile kitchen owners — aspiring and current — in the right mindset.

You have to put in a lot of work before you can start serving food in the big leagues (in this case, the food truck industry). So many people think the food truck industry is a get-rich-quick scheme. However, the path to success in this industry is brutal, and it is just as tough to sustain that success.

Looking for Food Trucks For Sale? Check out this link for more details!

You have to create the business plan, come up with the money for a truck, perfect the perfect food truck concept/menu, hire the right employees, learn the ways of the kitchen, practice your craft of cooking and the list really could go on and on.

On top of all of the preparation, you have to work long hours (we are talking double-digit workdays for six to seven days out of the week here). You don’t just simply open up a truck, sell a couple of meals and then land on the top of success mountain. If it were that easy, then literally everyone would be doing it. Unfortunately, some people find out the hard way.

Being a successful food truck owner takes passion, hard work, skill, a business mind and, in some cases, luck. You have to have the right location, you have to set up the right catering gigs, you have to venture to the right food truck events, etc.

You May Also Like...  Reasons To Love Food Trucks

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Overnight Success

There are plenty of one-hit wonders on this planet, but if you start up a food truck business and also start to thrive, then there is nothing one-hit wonder about you. There is so much that goes into being a food truck owner … so much that is not visible to outsiders.

People who succeed in this industry shortly after opening up shop put a lot of time into the grand opening (or at least came up with the perfect plan for them), they made great business plans, they worked hard in the kitchen (and made great food in the process) and you get the point.

That is the truth about overnight success in the food truck industry, whether you want to believe it or not.

Consistent. Hard. Work.

That is how you succeed in the food truck industry. There is nothing overnight about it, and that is the beauty of this industry, really.

RELATED: Everything FoodTruckr Has Ever Published Relating To Social Media

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

3 Mindsets Food Truck Owners Should Adopt To Reach Their Fall Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
You Can Still Burn Out From Your Food Truck Passion — And That’s Okay Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Why Food Truck Owners Should Grow A Messenger Subscriber List Not long ago, you probably heard digital marketing experts talk about how food truck owners need to grow email lists. Well, a new strategy has emerged and it involves creating a new kind of list: A me...
Powerful Quotes Food Truck Owners Should Follow Every Day Everyone could use a spoonful of inspiration from time to time, and that is exactly what we are here for. Today, we will be providing powerful quotes, and food truck owners should follow said powerful...
Motivational Interviews Conducted By FoodTruckr Last September As you have likely heard before -- and will continue to hear over and over again -- being a food truck owner is tough. It really, really is. Not only do you have to cook amazing food -- and satisfy...
Lessons Food Truck Owners Can Learn From Dreamers No matter what industry you are trying to conquer -- yes, even the food truck industry -- you have to be two things: A dreamer and a doer. If you are a dreamer, then you tend to come up with amazin...
5 Steps To Keep A Positive Vibe At Your Food Truck No matter how passionate you are about cooking and how sales are doing, you have to keep a positive vibe at your food truck. After all, doing so will lead to good morale all the way to happy custom...
3 Things That Are Going To Get You Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Storytelling: Tell Me Your ‘Why’ And I’ll Buy International man of mystery. World traveler. Secret agent. Food truck owner. When you tell me you own a food truck, that’s how I—your customer—see you. I’m trapped in cubicle-land, where the air i...
How To Rebound From Not Hitting Your Food Truck Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Ways Food Truck Owners Can Get Out Of A Funk Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Run a Food Truck 16: Prepare for Health Inspections Do you remember when you first started trying to learn how to start a food truck? You had to research your city’s local laws, look into commissaries, and investigate your local health codes. There was...
Throwback Thursday: Things We’re Grateful For This Thanksgiving First off, happy Thanksgiving, FoodTruckrs! We hope you have an awesome day, one that is filled with cherished moments with friends and family members. There is so much to be thankful for in the...
How A Messenger Bot Template Can Benefit Food Truck Owners We've written about Facebook Messenger marketing in the past and it's such an important topic that we had to bring it up again. As a friendly reminder, some of the benefits of messenger marketing i...
FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter