Food Truck Business Owners Need To Focus On Marketing In 2017

Marketing

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Have you made your goals for 2017 yet, food truck business owners? If not, then now is the time to really start focusing on what you want to accomplish next year.

Do you want more customers? Do you want to increase your revenue? Do you want to make your food even more delicious? Do you want to expand your business? Perhaps you want to do all of those things — and then some. Nonetheless, now is the time to make your new goals so you are prepared for 2017 the moment the calendar flips over to a new year.

No matter what your goals are, you need to focus on marketing in 2017.Marketing

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Here’s the great thing about marketing: It can help you achieve all of your goals. Digital marketing can help you gain customers, which then leads to these customers buying your food. That, of course, leads to more sales and more money.

On top of that, digital marketing can help your customers get more involved with your company in the engagement department. For example, you can engage with your customers on social media. This can be done by asking them a simple question. If the post is engaging enough and it hits home for your followers, if you will, then they might comment on it, like it, click on it, share it or venture to your website. This could lead to more eyes seeing your posts, more eyes seeing your website, more people becoming aware of your food truck business and more people going to your actual mobile kitchen.

You May Also Like...  Simple Ways Food Truck Owners Can Appease Every Customer

With phones getting more and more advanced, and more and more people purchasing smartphones,Marketing digital marketing is becoming a necessity for businesses.

Here’s the bottom line: Marketing leads to people becoming aware of your brand, it leads to you gaining more followers, it leads to more people venturing to your food truck and it could lead to your sales booming (among other things). Therefore, it is crucial for food truck business owners to focus on marketing (especially digital marketing) in 2017.

If you are looking for more articles that will help you in the marketing department, then make sure to check out the articles below:

How Do Mobile Apps Actually Help Food And Catering Industries?

Food Truck Marketing 101 Infographic

3 Reasons Why Your Food Truck Business Has To Have A Facebook Account

The Importance Of Having A Website For Your Food Truck Business

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Throwback Thursday: FoodTruckr’s 5 Most-Viewed Articles Of All Time For this week's edition of Throwback Thursday, we wanted to highlight our five most-viewed articles of all time. Our hope is that these articles can bring you plenty of information that will -- ide...
Things That Should Never Go Under The Radar At Your Food Truck Food truck owners have to juggle so many different things at their mobile kitchen businesses, and that, in a nutshell, is why running a food truck business is so hard. If cooking amazing dishes was...
Flashback Friday: Be Consistent At Your Food Truck Consistent. Hard. Work. That's the key -- well, that and loving your job ... and so many other ingredients, really. Of course, consistent hard work is the only way you are going to find out if s...
Tips To Stay Motivated As A Food Truck Owner Staying motivated isn't easy when you're trying to conquer your dreams. When you're first getting started, motivation is flooding in. However, when you're finally working in your dream job or field...
Why Your Food Truck Business Should Market On Facebook & Instagram Facebook and Instagram tend to be two of the more common social media networks that food truck business owners are on. If you're not on either platform yet, then we highly recommend you do so in 20...
Why It’s Okay If Entrepreneurs Fail In The Food Truck Industry The word "fail" gets a bad rap. After all, we don't associate some of the most successful people in the world with failure, we associate them with success. However, every successful person comes fa...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 24-30 We understand how busy food truck owners can be -- you are running your own business, after all -- which is why we decided to do you a little favor. In hopes of helping you achieve all of your goal...
FoodTruckr Heroes: Chef Joe Youkhan’s Tasting Spoon Truth time: the food truck industry isn’t for the lazy or weak of heart. Notoriously restrictive local laws make it tough to even get a truck up and running.  Then, if you manage to open a food tru...
Business Bites: Better Social Media Tracking, Measuring Customer Happiness, and Loyalty Programs Tha... Welcome back to another Business Bites, our rundown of the most useful business tips we’ve encountered in the past week. App of the Week It takes a lot of Google Docs and Google Sheets to keep FoodT...
How to Run a Food Truck 17: Focus on Your Work/Life Balance For the past few weeks here on FoodTruckr, the “How to Run a Food Truck” series has focused on helping you become a better business owner. So far, we’ve been looking at topics that relate directly to ...
Gypsy Express’ Unique Background Is Why The Food Truck Industry Is So Great Not everyone who enters the food truck industry has a background in food, if you will. Some people enter this industry to become chefs, even though they have little experience in that department. Othe...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...
5 Unusual Food Truck Concepts You May Not Have Thought Possible Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
Looking To Start A Food Truck Business? FoodTruckr Has You Covered! Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 New Strategies Food Truck Owners Can Try This Summer Summer is around the corner which should be music to food truck owners' ears. While, yes, summer is known as the busy season in this industry and you're likely going to be busier than you can handl...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter