National Food Truck Day started in 2016 and – since then – the event has attracted hundreds of participating vendors each year. Now, the holiday is taking on special significance given the pandemic’s effect on the food industry. Fortune recently reported 10% of restaurants nationwide closed since 2020, 22.5% of which were mobile vendors. Now [...]
It’s no secret that 2020 was a nightmare year for the American restaurant industry. According to the National Restaurant Association, 17% of all food service businesses in the United States – more than 110,000 of them – closed last year, and another 400,000 are in deep financial trouble. The coronavirus pandemic was a perfect storm [...]
This article was written by marketing expert Heather Cox. See her info at the end of the bottom. Whether you are starting a new food truck or are a seasoned pro, keeping your marketing approach up-to-date is the key to longevity. In 2021 – in the midst of a shifting marketplace – getting creative about [...]
How strong is your brand? Time for a checkup! Check out this free webinar on how you can take your food truck brand to the next level. Watch Now A brand is about more than a cute logo and a catchy slogan; it is how you connect with your community on a fundamental level. For food [...]
Historically, the food truck industry grows about two percent each year. That will surely increase in the next year or two, as many food entrepreneurs look towards food mobility as an alternative to brick and mortar locations. Depending on the type of food truck you operate, there might be different types of insurance requirements and [...]
Whether you’re looking for a new career path or are a seasoned veteran in the restaurant business, starting your own food truck is a massive emotional, financial, and physical undertaking that you should not approach lightly. In some respects, food trucks follow the same formula for success as any other business: a savvy plan, a [...]
You’re new to the food truck industry (or getting ready to enter it), and you have a million things running through your head as a result. Of course, one of the things is probably your menu. Here’s the thing: People are going to love your food! You put a lot of time into this, and [...]
What’s on today’s menu? We’ll walk you through some of the licenses and permits that you’ll need to sell food from a food truck, as well as some of the requirements you must fulfill as an employer. Then, we’ll show you how to stay organized and keep everything together while you’re researching the local requirements in your area and applying for various documentation.
https://pixabay.com/photos/the-city-the-city-busan-busan-3515815/ Google Trends is a really powerful tool, especially for a food truck business. The name of the site speaks for itself: it helps the user to monitor the general tendency in users’ Google search. This priceless information may come in handy for you, a person who wants to start or promote their food [...]
In the latest “How to Start a Food Truck” lesson, we explain how to buy a food truck that will support your business goals and allow you to make progress toward achieving your dreams. Learn about the equipment and essentials you need to get out on the road in this all new chapter.
We checked out what all the Foodtruckrs on our Facebook groups to see what they were doing during this unprecedented Coronavirus pandemic. What we found is a mix of reactions. Many trucks have voluntarily closed down for the time being and reassessing each week based on how their state and local government are reacting. Other [...]
We want to close out the busy season and enter fall 2019 with style. And we plan on doing that by showcasing the three most-viewed FoodTruckr articles of all time. We hope the information in each article can provide tremendous value and help you take your food truck business to a new level. FoodTruckr’s 3 [...]
In the spirit of fall 2019 taking over, we want to highlight the three most-viewed articles over the course of the year. Therefore, we gathered the data and found the three most viewed articles from fall 2018 all the way to the start of fall 2019 — and you can find them, as well as [...]
Fall can mean a number of different things for food truck owners… The end of the busy season. It could mark the last hurrah before owners close down for the season. It could be the start of the holiday season in which business picks up. Needless to say, fall can mean different things in this [...]
Many people focus on their strengths, as they should, as strengths help people achieve their dreams and work on their passions. Therefore, they enter industries that their talents match up with. For example, you likely joined the food truck industry because you’re a good cook. However, if you want to master your industry, then you [...]
Whether you’re new to the food truck industry, have been an owner for years, or want to join in the future, you’re likely wondering the forecast of this beloved industry. Unfortunately, we can’t tell you if the industry is growing or not, especially since it’s likely growing in some areas and not in others. What [...]
There are an endless amount of ways food truck owners can market their businesses online, with Facebook marketing, whether you incorporate it or not, being one of them. If you don’t use Facebook marketing in any of its forms, then you’re missing out on a great opportunity to reach more people and increase food truck [...]
Is it time for your food truck business to hire a digital marketing team? Every business is different. Likewise, every business’ digital marketing needs and strategies are different. However, if you want to reach a larger audience, spread brand awareness, and incorporate expert strategies on your social media networks, then it might be time to [...]
Succeeding as a food truck owner isn’t easy and there are many reasons why an owner might not see as much success as he or she was hoping for. One of those reasons could be this: Owners aren’t willing to adapt. They get stuck in their ways or simply don’t know how to change with [...]
Taking advantage of the internet marketing platforms that are provided today is a key way to stand out among the competition in the food truck industry. Of course, it can be a bit overwhelming deciding on which platforms to use, especially if you don’t fancy yourself a market expert. You entered the food truck industry [...]
Summer 2019 started on June 21 and ends on Sept. 23. While the busy season is still going strong in the food truck industry, we want to highlight the top three most-viewed FoodTruckr articles of summer 2019 so far in hopes of providing owners with lessons, tips, and tricks that could benefit them the rest of [...]
Every food truck owner has different managing techniques and handles customers in different ways. Therefore, we aren’t saying every single food truck owner should deal with angry customers in the same manner, not to mention some situations need to be handled differently than others. However, here are three strategies mobile kitchen owners can incorporate when [...]
As you’ve likely noticed on your social media networks, videos are powerful. They’re interesting, informative, and so much more. With that in mind, we pose this question: How do you structure your videos? Do you do recipe videos in which you show people how you make your food? Perhaps you do a montage and show [...]
While we aren’t saying every food truck owner will achieve marketing success by incorporating Facebook Messenger marketing tactics (because every business is different), we do believe it can help if done properly. After all, messenger marketing can help you get ahead of the competition, develop deeper relationships with your customers, and so much more. With [...]
There are many things to value as a food truck owner. After all, you’re cooking food for a living. You created a menu that’s yours. You get to make people happy with your food. You work for yourself. You’re in a thriving and lively industry. And, of course, you own your own food truck business. [...]
