National Food Truck Day started in 2016 and – since then – the event has attracted hundreds of participating vendors each year. Now, the holiday is taking on special significance given the pandemic’s effect on the food industry. Fortune recently reported 10% of restaurants nationwide closed since 2020, 22.5% of which were mobile vendors. Now Read more
It’s no secret that 2020 was a nightmare year for the American restaurant industry. According to the National Restaurant Association, 17% of all food service businesses in the United States – more than 110,000 of them – closed last year, and another 400,000 are in deep financial trouble. The coronavirus pandemic was a perfect storm Read more
This article was written by marketing expert Heather Cox. See her info at the end of the bottom. Whether you are starting a new food truck or are a seasoned pro, keeping your marketing approach up-to-date is the key to longevity. In 2021 – in the midst of a shifting marketplace – getting creative about Read more
How strong is your brand? Time for a checkup! Check out this free webinar on how you can take your food truck brand to the next level. Watch Now A brand is about more than a cute logo and a catchy slogan; it is how you connect with your community on a fundamental level. For food truck Read more
Historically, the food truck industry grows about two percent each year. That will surely increase in the next year or two, as many food entrepreneurs look towards food mobility as an alternative to brick and mortar locations. Depending on the type of food truck you operate, there might be different types of insurance requirements and Read more
Whether you’re looking for a new career path or are a seasoned veteran in the restaurant business, starting your own food truck is a massive emotional, financial, and physical undertaking that you should not approach lightly. In some respects, food trucks follow the same formula for success as any other business: a savvy plan, a Read more
Editor’s Note: Today we’re excited to present a post from Dawn Mentzer. Dawn is a contributing writer for Straight North, a leading Chicago SEO company that provides a full suite of Internet marketing services. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally. Customers have an online smorgasbord of Read more
Food truck owners, are you looking for another way to make more money at your mobile kitchen business? In other words, are you looking for another stream of income? Have you ever thought about doing some catering gigs? If not, then you are truly missing out on a golden opportunity. You see, not only can Read more
First impressions are everything, and that saying especially rings true in the food truck industry. How can you have a good first impression in the food truck industry, one might be wondering? Easy. By having a successful grand opening. Now, you don’t need to spend thousands and thousands of dollars on your food truck grand Read more
We all want to make more money, right? Well, you likely didn’t enter the food truck industry to be an instant success. No, you entered this industry to follow your dreams, to live out your true passions every single day. Of course, making an endless amount of money would simply be the cherry on top. Read more
The food truck industry is awesome — there is really no other way to put it. Why do we love the food truck industry today? Well, we will be giving you some golden reasons why we love this magical and delicious industry here shortly. Before we get to those reasons, though, it’s important to note Read more
Whether you are dealing with angry customers at your food truck or on social media, you have to know how to handle these types of people. After all, it’s all about the customers, the customer is always right and without customers, your mobile kitchen would tank. Not to mention, one of the biggest reasons why Read more
How are you planning on achieving your goals in 2017, food truck owners? Sure, there is still some time left in 2016, which means you might still be trying to figure out what you want to accomplish in the new year, but now is the perfect time to create those goals so you can hit Read more
December is just around the corner, which means 2017 is also just around the corner. Are you ready for the new year, food truck owners? Now is the perfect time for food truck owners to make new goals for 2017. Yes, you have to make new goals for 2017. That is how you continue to Read more
One of the most important parts when it comes to starting up a food truck business is figuring out where you are going to park your food truck. For some people, this might be an easy decision. For others, the opposite rings true. Whether you are trying to figure out where you should park for Read more
Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink — you name it. If one of these items goes down, it could put you out of business until a repair or replacement is made. Most standard Read more
When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc. One thing that might be forgotten altogether is starting up a food truck website. Just because you are a small Read more
In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Herrmann of Better Buzz Mobile Espresso, which is located in Manchester Center, VT. In terms of Better Buzz Read more
It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard-earned dollars are going when you pay your insurance every month or year… Our industry could do a better job of explaining what typically happens to the average insurance dollar you pay. This entry Read more
As we get deeper into fall and the weather gets cooler and cooler, the glorious food that is chili becomes more and more popular. With that said, if you are a fan of chili or live in Texas (or both), then it doesn’t matter what time of the year it is — chili is always Read more
The food truck industry is an amazing industry for so many different reasons. If you are a food lover, then this industry is second-to-none thanks to the great meals that are served up on a daily basis. Not to mention, the variety is tremendous. For instance, foodies can go to a taco truck one day Read more
Why do foodies flock to food trucks? Well, because the food is so awesome. You are literally getting an all-star meal every time you venture to a food truck, and that is especially the case when you eat at Ragin’ Cajun Food Truck. FoodTruckr had the pleasure of speaking with John Maxwell of Ragin’ Cajun Read more
The food truck industry is filled with amazing concepts. From hamburgers to lobster tacos, this industry really does have it all. Every now and then, we see a new concept that just blows us away. A concept that is filled with uniqueness, passion and a whole lot of hard work. FoodTruckr had the pleasure of Read more
Many people have entered the food truck industry, and many people have failed. On the flip side, many prepared food truck owners have entered this industry and have found a great amount of success in the process. So many folks believe they just need the initial money to buy a truck and the supplies. Of Read more
Running a food truck business can be a long and grueling process, and there isn’t always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food truck business. With that said, there is plenty of help out there. There is information that not Read more