In this episode of FoodTruckr school, we’re happy to welcome Patrice Perkins, a Chicago-based attorney who blogs at Creative Genius Society and also Creative Genius Law. Patrice gives us the low-down on all things legal when it comes to your food truck. Although law isn’t a topic food truck owners typically love to discuss (primarily [...]
Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general! Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LA, a marketing and PR group for [...]
Whether you’re serving up sandwiches to downtown office workers or dishing up comfort food at the state fair, a bold logo and a bright graphic wrap will draw attention to your truck and help you stand out from the crowd. Learn how to create appealing, eye-catching designs in the latest lesson of “How to Start a Food Truck.”
In this episode of FoodTruckr School, we welcome Felix and Scott from Kitchens On Wheels, a company that has been helping build food trucks for over a decade! We talk about a lot of important things when it comes to your actual truck, including how to get the right truck, what equipment you need, and [...]
Tomorrow, we’re kicking off Unit 6 of the “How to Start a Food Truck” series with a lesson that’s all about branding—so it only makes sense to choose a FoodTruckr Hero for the week who’s killing it with an awesome brand! Meet our favorite food truck branding rock stars: Baby’s Badass Burgers.
In honor of Memorial Day, we’re excited to announce a very special FoodTruckr Hero: Food Trucks for Freedom, a non-profit organization committed to helping veterans reintegrate into civilian life after returning from their service.
In a special guest post, community member Mike Kelley explains how sticky memories can help food truck owners build lasting fans and shares his best stories from Texas Food Truckin’ Fest.
The Texas Food Truckin’ Fest in Arlington, TX was a major success. Check out community member Mike Kelley’s photos of our favorite food trucks, menus, and meals from this great event.
In a special guest post, community member Mike Kelley recaps the second annual Texas Food Truckin’ Fest in Arlington, TX and shares his tips for food truck business success.
We love food trucks with really specific philosophies, but it’s even better when a truck’s mission supports a truly important cause. Today’s FoodTruckr Hero is a non-profit “social venture bakery” out of St. Louis, MO. Meet Destination Desserts.
Your truck may always be on the move, but your website is its permanent home. In order to really make your food truck business boom, there are some essential elements your website must feature. In a special guest post, Brian Casel of RestaurantEngine.com explains the top five elements of a successful food truck website.
Food trucks live and often rely on social media, but what about a food truck’s website? How important is a website for your truck, and what are the best practices for running a useful site that actually helps your business? In this episode of FoodTruckr School, I’m happy to welcome Brian Casel from RestaurantEngine, a [...]
In the latest “How to Start a Food Truck” lesson, we offer a guide to buying insurance for your food truck. Your food truck is serious business, and if you’re aiming for success, it’s essential to make sure that your truck is protected from anything and everything that rolls its way.
Our latest FoodTruckr Hero has a bold, eye-catching truck design that attracts fans. Check out East Side King’s dramatic artwork and see how it reflects the brand of their business and their city’s culture.
Welcome back to another Business Bites, our rundown of the most useful business tips we’ve encountered in the past week. App of the Week It takes a lot of Google Docs and Google Sheets to keep FoodTruckr on the road. Google has just released separate apps for each, to improve user experience. If you’re managing [...]
The most popular article on FoodTruckr is one titled: 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck”. In fact, this was the very first post ever published on the blog! In today’s podcast, I wanted to re-highlight some of the those insights for you. If you’re thinking of [...]
It’s time for us to take on one of the most exciting topics we’ve ever covered: how to buy a food truck. Today, we’ll discuss where to find food trucks for sale and how to choose the best vehicle for your business (and next week, we’ll tackle some of the specifics of what exactly should go inside your truck).
In this episode of FoodTruckr School, we’re very happy to welcome Tony Fumarolo, owner of Rig-a-Tony’s, a relatively new Italian food truck that serves the community of Fort Wayne, Indiana. As a young and new entrepreneur on the scene, Tony shares a ton of invaluable information about his recent start, including some of the road [...]
What’s better than a food truck festival that brings a ton of tasty trucks together in one place? Admittedly, that’s a bit of a trick question! There’s nothing better—except for a food truck festival that brings more tasty trucks together in one place than have ever gathered together before.
In this episode of FoodTruckr School we have a very educational chat with Jessica Capistrant, one of the co-founders of the Phoenixville Food Truck Festival in Pennsylvania. Food Truck festivals are events that are not only a great way to sell a ton of food in a short period of time, but they’re also an [...]
We’re suckers for a truck with personality, and our latest FoodTruckr Hero has totally stolen our hearts. Meet Monster PBJ: food truck branding stars.
I had a group of friends over for dinner the other night, and we got on to the topic of ordering pizza. More specifically, The Fear of Ordering Pizza. We had so many arguments my freshman year of college about who had to order the pizza, and the arguments were so involved that they usually [...]
Food trucks come in all sizes and styles, so prices can run the gamut from seriously cheap eats to indulgent, only-affordable-once-in-a-while treats. To thrive as a food truck owner, you have to find the sweet spot between prices that are low enough to attract customers and prices that are high enough to still turn a profit. In the latest chapter of “How to Start a Food Truck,” we show you how to calculate profit margin scenarios and plan for your food truck business.
In this episode of FoodTruckr School, I’m very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina. Craig’s background in the catering industry became very useful after starting his food truck, because his business has since expanded into a very successful catering company. Beyond that, Craig and [...]
A food truck saved my bacon a couple of weeks ago—and it had nothing to do with food. As I’ve mentioned before, I live in Minnesota and we’re currently experiencing the coldest winter of my lifetime (officially, it doesn’t just feel that way). Despite single-digit temperatures, there were still two brave food trucks serving the [...]